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Click here or scroll down to respond to this candidateCandidate's Name
Transforming Business Analytics into Measurable, Actionable Revenue Opportunities 3545 Robins Landing Way Apt.3 Decatur, GA 30032 PHONE NUMBER AVAILABLE EMAIL AVAILABLE SUMMARY of SKILLS and EXPERTISEStrategic and analytic Goizueta MBA & Emory MPH with 20 years transforming business data into measurable business outcomes in the healthcare, communications, and insurance industries.Collaborative and persuasive campaign manager adept at partnering with sales and product development to use business data to identify missed revenue opportunities; educate and work in tandem with partners to execute ontarget, service specific promotions that drive new customer growth & acquisition, service expansion, and retention.Proven track record in developing and documenting data model and reporting requirements that allow an exacting evaluation of attributes across the customer life cycle and tenure (CLTV).Consistently recognized for adding deep value in analyzing patterns and trends that have strong implications to sales and service performance, market value and positioning of existing products and services, and success of new product and service launch campaignsPROFESSIONAL EXPERIENCEArea Marketing Manager GA. / N.AL. Jun. 2020-Jan. 2024 Direct Auto Insurance Atlanta, GA** Q1 2022 CIRCLE OF EXCELLENCE MVP ** Partnered with sales leadership in executing and measuring promotions and ad-campaign effectiveness specifically relating to new customers & online growth; tracking both customer connects and service expansion with multiyear churn reduction targets. Provided business solutions to meet marketing goals and operational efficiency targets; analyses included brand/market research, customer segmentation and assessment profiles, retention/acquisition/targeting models, and churn reports. Communicated, recruited, and engaged external retail partners in the auto and communications space, implementing cross-functional promotions to generate and enlarge the applicable customer base and enhance respective retention.Manager, Business Intelligence Jan. 2012-May 2020 UPS Capital Atlanta, GA Designed and implemented a multi-variable demographic segmentation module in collaboration with the field marketing unit. Partnered with marketing management to write a region-specific customer segmentation and cluster analysis schema. Implemented a direct-mail cross-sell messaging strategy utilizing six active Capital Solutions, among multiple distinct customer cohorts (product combinations). Identified and implemented IT additions with marketing leadership for ready-to-use, actionable MSFT Excel PowerPivot & Power BI applications to improve immediate access to pricing models among distinct markets, customer maintenance & lifetime value (LTV) calculations stratified by churn improvement deciles.Manager, Marketing Strategy Dec. 2007-Dec. 2011 AT&T Mobility Atlanta, GA Identified churn reduction targets and worked across the sales and advertising units to support the development of actionable growth campaigns to meet department plan Supervised direct-report staff of 2 database programmers. Managed special projects as assigned by the executive marketing director. Recommended the redesign of the current wireless upgrade program, with an action plan churn reduction target of 25%. Assisted with the development of the CLTV DMA (Customer Lifetime Value by Direct-Marketing Area), specific to optimizing online campaigns and advertising expenditures. Manager, Marketing Sciences Jun. 2003-Sep. 2007 COX Communications Atlanta, GA Recommended modification of subscriber acquisition profiles using regression modeling to realize incremental revenue and household-level targeted retention benefits, resulting in monthly disconnect rates reduction. Supported financial feasibility/trending model to identify revenue-generating opportunities to realize incremental retention benefit among existing subscribers. Examined campaign cost-effectiveness and identified customer needs regarding IT design implementation and price elasticity modeling for future business opportunity; models used include purchase likelihood models, lifetime value calculations, retention analyses, and predictive modeling. Conducted ad-hoc research and identified client issues with field sales VPs operating within the 16 COX systems nationwide, regarding design of product acquisition campaigns. Senior Analyst Oct. 1996-Jun. 2003 Centers for Disease Control & Prevention Atlanta, GA Served as liaison to Emory University, Scripps Research Inst., and other clients promoting and selling operational IT solutions, financial models, and auditing for Congressionally mandated funding. Developed and administered research protocol; responsible for all Institutional Review Board submissions per government regulatory compliance.Managed in-house and 3 collaborative teams database applications in relation to coding, statistical market analyses, spreadsheet design, and evaluation / monitoring. Supervise staff of 2 research interviewers, and 1 intern, with respect to information systems. Published results/recommendations in relevant medical journals. SAS Instructor Aug. 1999-Jan. 2002 Dept. of Epidemiology, Emory University Atlanta, GA Instructed 70 graduate epidemiology students in introductory statistical programming using SAS v.6.12.EDUCATIONMaster of Business Administration May 2003 Goizueta Business School, Emory University Atlanta, GA Michael Lee Award for Outstanding Achievement 2003 Evening MBA Class Representative to GBS CouncilMaster of Public Health, Epidemiology Aug. 1996 Rollins School of Public Health, Emory University Atlanta, GABachelor of Arts, Biology/ Economics Dec. 1993 The Johns Hopkins University Baltimore, MDCOMPUTER SKILLS-Business Intelligence: MSFT Excel, Access, PowerPointPublication list available upon request |
