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Click here or scroll down to respond to this candidateCandidate's Name
Hamilton, NJ, Street Address PHONE NUMBER AVAILABLEEMAIL AVAILABLE marketingandadvertisingdirection.com SENIOR DIGITAL MARKETER SEEKS FULL-TIME LEADERSHIP ROLE Decades of varied digital marketing, advertising, and consulting experience. Led teams at several high-volume adtech start-ups through the creation of data-driven insights. Have directed thousands of acquisition, conversion, retargeting, and reactivation campaigns in a wide range of marketing channels. Combine strong practices from behavioral marketing with creative management to produce unique work and insights, with multi-channel mindset and expertise. Expert in strategy, project management, copywriting, lead generation, sales support, and producing lift on controls. Extensive work in email, display ads, social, PR and landing pages. Have served dozens of Fortune 1000 companies and top tier agencies for B2C, B2B, SaaS, non-profit, DCO and niche consumer categories. Have consulted for M&A and C-level clients. EXPERIENCEEmail Marketing Manager Nov 2022 Aug 2024FOUNDATION FOR INDIVIDIAUL RIGHTS AND EXPRESSION (FIRE), Philadelphia, PA FIRE defends and promotes the value of free speech. It is a non-partisan free speech legal service, public advocate, and educational resource. This role involved copywriting, coding, creative pitches, researching best practices and much more. While I was at FIRE, the email program Doubled open rates and raised click rates by over 50% while raising send frequency Cut bounce, opt-out, and spam complaint rates through effective segmentation Tracked and improved read rates, multi-open and multi-click Implemented an if/then perpetual testing service, while avoiding single-KPI optimization Oversaw successful transition from shared to dedicated IP, and the launch of an SMS program Created QA documentation, optimal tactics sharing across departments, company-wide learning opportunities and campaignsFounder Jan 2000 - PresentMARKETING AND ADVERTISING DIRECTION, Hamilton, NJM&AD is an a la carte agency of strategy, copy, design, and technology experts We function as a Swiss Army Knife strategic marketing resource, with a focus on custom creative projects on tight deadlines for clients with high needs Recent clients include FIRE, Chubb Financial, OZY Media, Turntide, and AR Artisan Channel expertise includes but is not limited to email, display, paid and organic social Other areas of expertise include but is not limited to B2B, B2C, non-profits, online education, fashion, apparel, cloud services, legal, pharma, health sciences, PPE, performance marketing and literally dozens of other categoriesMarketing Consultant Jan 2020 Jan 2021GOOGLE via Creative Circle, New York, NY1-Year contract role with Google Applied Digital Skills to improve email to teachers and students Grew list by 3X and raised CTR while cutting unsub & bounce; opt-in up 55% due to initiatives Cut costs per open and click by over 90% while generating 50+ creative insights from testing Director of Campaign Management May 2017 March 2019 REVJET, San Carlos, CACutting-edge DCO SaaS provider for Fortune 1000 clients Developed and executed project management programs for clients with massive challenges Delivered account management and deep tactical service for Lending Tree, Franklin Templeton, Lloyds Bank, Red Ventures, The Home Depot, Nordstrom, Williams-Sonoma, Allstate, Progressive, Sprint, Expedia, and more Drove agendas, provided documentation, generated progress reports and company-wide presentations while guiding clients from pilots to long term agreements Supported executives, sales, account managers, sales account executives, marketing managers, product managers, client success and technical personnel Director of Email and Analytics July 2015 - Feb 2017 MNG DIRECT, Bensalem, PAMarketing services agency serving the pharmaceutical industry Combined analytic insights with copy, ad ops tactics and best practices to enhance clients Brought B2B and B2C insights to a highly regulated climate to produce dramatic lift Produced 75% more click year over year, and over 175% more multi-click Senior Director of Media and Creative June 2011 - March 2015 MY BUYS, New York, NYFirst party data provider that provided clients with ads, landing pages and email Led team from under $1 million in billing in 2011 to +$12.5 million (+1,200 jobs a month) Managed internal and external designers & developers for online ads while working remote Helped acquire and retain dozens of top (+$10K per month) clients in support to senior sales Reduced production costs by over 50%, saving over $95K in 2014 E-Mail Services Director June 2007 June 2011DATRAN MEDIA, New York, NYEmail provider for hundreds of clients seeking lead generation Led in-house and external teams to produce hundreds of emails, ads, landing pages and more Drove millions in incremental gains from lift over control while tripling output Conducted dozens of client calls and consultations a year for high level clients and executives Associate Director of Campaign Optimization July 2006 Feb 2007 AZOOGLE ADS, New York, NYAffiliate marketing provider for clients and white labels Recruited by ex-manager to produce advertiser e-mails, banners, and landing pages Increased response and performance for dozens of properties, with average conversion lift over 25%Senior Marketing Communications Manager Jan 2001 - July 2006 CLARIA, Redwood City CAClaria was the world's leading adware provider Led 9-person team during three-year revenue rise of $4 to $14 to $40 million Generated lift from client retention, performance gains and eCPM in performance campaigns Created unique and online ads for over 1,300 clients for +100mm users (average gain: 25%) EDUCATIONBachelor of Arts (Dual Major) Journalism and Political Science SYRACUSE UNIVERSITY, Syracuse NY |
