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Email EMAIL AVAILABLE Phone PHONE NUMBER AVAILABLESUMMARY:Dynamic and results-driven Vice President of Marketing with over 15 years of experience leading high-performing marketing teams and driving brand growth in competitive markets. Proven track record of developing and executing innovative marketing strategies that enhance brand presence, increase customer engagement and drive revenue growth. Adept at leveraging data analytics to inform decision-making and optimize marketing efforts. Exceptional leadership skills with a talent for fostering collaboration and motivating teams to exceed goals.PROFESSIONAL EXPERIENCE:VICE PRESIDENT OF MARKETING EXPAND EXPRESSION CORPORATION NEW YORK, NY JANUARY 2022 PRESENTDirecting a team of 25 marketing professionals, fostering a collaborative environment and promoting professional growth and development.Implementing a data-driven marketing initiatives that improves customer acquisition by 40% and customer retention by 25%.Spearheading the launch of several successful product campaigns, achieving a 50% increase in market share.Implemented AI Driven to streamline and automated workflow across company.Oversaw the digital transformation of marketing efforts, increasing online engagement by 60% through targeted social media and email marketing campaigns.Collaborated with sales, product development, and customer service teams to align marketing strategies with overall business objectives. DIRECTOR OF MARKETING GUSCORP INC WASHIGTOON DC APRIL 2021 -DECEMBER 2021Developed and executed multi-channel marketing campaigns that drove a 20% increase in sales year-over-year.Implemented AI Driven to streamline and automated workflow across company.Led a team of 15 marketing professionals in executing innovative marketing strategies, resulting in enhanced brand recognition and market penetration.Implemented marketing automation tools that streamlined processes and improved campaign effectiveness.2Analysed market trends and consumer behaviour to inform strategic planning and campaign development.Successfully launched a rebranding initiative that revitalized the companys image and attracted a new demographic of customers.Increased digital marketing ROI by 35% through the implementation of SEO, PPC, and content marketing strategies.SENIOR MARKETING MANAGER US-NIGERIA INVESTMENT CORP WASHINGTON DC DECEMBER 2020 SEPTEMBER 2021Managed the planning and execution of marketing campaigns across various channels, including digital, print, and events.Conducted market research and competitor analysis to identify opportunities for growth and differentiation.Collaborated with cross-functional teams to develop and launch new products, achieving a 25% increase in product adoption.Coordinated with external agencies and vendors to ensure the timely and effective delivery of marketing materials.Monitored and reported on the performance of marketing campaigns, providing insights and recommendations for optimization.EDUCATION:BACHELOR OF SCIENCE IN BIOTECH, FEDERAL UNIVERSITY OF TECH OWERRI (2014) SECOND CLASS UPPER.SKILLS:Strategic Marketing PlanningBrand ManagementDigital Marketing & social mediaPublic Relations & Corporate CommunicationMarket Research & AnalysisIntegrated Marketing CampaignsTeam Leadership & DevelopmentBudgeting & Financial ManagementStakeholder EngagementCrisis Communication3TECHNICAL SKILLS:Marketing Automation Platforms (HubSpot, Marketo,)Robotic Process Automation (Uipath)CRM Software (Salesforce)Social Media Management Tools (Hootsuite, Sprout Social)Analytics Tools (Google Analytics, Adobe Analytics)Project Management Software (Asana, Trello)SKILLS:Fluent in English.REFERENCES:Available upon request. |