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Candidate's Name  PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE www.nelidigital.comA Blue Ocean' thinker, 10+ years of B2B success in both sales and marketing. A unique understanding of marketing's responsibility to deepen customer insight, provide actionable content, and deliver leads critical to sales success. WORK EXPERIENCEMloFlo SaaS CRM , Seminole, FL  Full-time  11/2023 SaaS CRM App for lending professionalsDirector of Marketing Proven Growth: Successfully increased event count, user base, and new user acquisition. The company made its 2024 year-end revenue goal 9 months early, March 2024. Impactful Multichannel Marketing (MCM): Demonstrated expertise in driving user engagement and conversions. Web Event Count: Increased by 69.2% within 90 days. Grew the user base by 91.1% during the same period. Boosted new user acquisition by 93.9%. Data-Driven Approach: Utilized Google Analytics to inform marketing decisions and create opportunity. Elevated web key events by 21,268.9%. Achieved a total of 22K key events in 90-day period. Reformatted existing client CRM communications library, (350+ drip email campaigns, SMS & MMS) with upgraded, animated, design assets and educational downloads to enhance engagement. Resulted in improved user interactions, increased campaign utilization, elevated brand perception and significant churn reduction. Leading with AI: Created: custom ChatGPTs for Loan Officers, authored comprehensive guides to generative AI specific to the real estate industry (including tutorials and prompt engineering library). Harnessed Dalle3, Stable Diffusion, MidJourney and Adobe Generative AI for image creation. Descript, Runway, and Invideo for video assets. Analyzed website performance to produce a SEO solutions report, identify long tail keyword searches and key areas to improve site speed, usability, and crawlability. Publish digital content and blogs to our website using WordPress. Social media posts using Loomly. Nelidigital  Tampa, FL  Board  03/2023 - Present Digital Marketing Consultants Group for side projects & interests Chief Marketing Officer Reformatted catalog of promotional emails to improve messaging, design, and communication, spearheaded creative design direction to HTML and embedded video for campaign emails. Constructed drip campaigns that followed customer journeys. Results: +21% Email Open Rate /60 days +8.1% 'Click Rates /60 days Built 30-day Facebook/Meta, PPC, and Google Ads paid advertising campaigns for healthcare client's local target market; above average results: Facebook/Meta: 3.43% and Google Ads: 4.61% Produced over 500+ design assets, including logos, email templates, landing pages, CMS libraries, large display banners, corporate ID packages, artwork, photography, media kits, franchise proposals, training manuals, books, and eBooks.Cicero Software  Sarasota, FL / Rotterdam, NL  Full-time  01/2022  11/2023 Front-End Software & Informational ArchitectureDirector of Communications Created high-quality corporate materials to impress potential private equity partners, using white papers, case studies, and innovative financial projections. Developed corporate communications package that conveyed our distinctive value to international investors in Rotterdam, Reykjavik, and the Faroe Islands. HandsOn Companies  Remote  Full-time  02/2020 - 12/2021 Global Physical Therapy FranchiseDirector of Marketing and Communications Developed omnichannel branding /marketing strategies, piloted creative process, headed public relations, and marketing communications for parent corporation, four subsidiaries business lines and franchise partners. Initiated a website restructuring and corporate wide rebranding.Grew total number of sessions +927% within 6months.Increased time spent on site by +15,124% within 6months.Increased website traffic +200% in 6 months.Climbed into first page/ top ten ranking for thirty-one keywords in 90 days, (Domain Authority) During COVID-19, managed all marketing for 50+ webinars on business survival strategies. Managed the brand goals, event management and social media campaigns (Facebook ads, Google Ads, etc.) for corporate parent and four other subsidiary business units and franchisees. AUS Technology Brisbane, AU Full-time 06/2012 - 12/2018 Microsoft .net provided with offices in US and AUAlliance Manager Acquired AUS Technology's largest client, The Government of Queensland, AU. Monitored, tracked, and evaluated client engagements, produced reports for executive level internal and external stakeholders. Working closely with C- level stakeholders to define growth goals for the US group, established KPI's, outlined professional development opportunities, later provided management for teams in both the US and AU. SKILLSArtificial Intelligence: Prompt Engineering, Custom GPTS, Generative AI Toolsets: CoPilot, ChatGPT, Claude AI, Jasper AI, Dalle3, MidJourney, Stable Diffusion, Runway, Descript. Adobe Generative AIDigital Marketing: social media design, branding, content strategy, PR, large-scale print banners/displays, merchandise mockups, PPC, Google Ads, Meta, Click Funnels/Landing Pages, Training modules and manuals, CEU accredited LMS assets, CMS.Email Marketing: Audience segmentation, customerjourneys, drip campaigns, video embeds, HTML, templates& automation, conversion analysis, UTMs, calls to action, Mailchimp, HubSpot.Leadership: Team building, & mentoring, investor relations proposals, media relations, talent acquisitions, public speaking, remote staffing, resource allocation/scheduling, budgets, coaching, performance evaluation, KPI definitions, SWOT business plans.Project Management: Toolsets: Motion, Click Up, Asana, Zapier, Gantt charts, event project management,Social Media Marketing: Hootsuite, Facebook/Meta Ads, Google Ads, TikTok Campaigns, HubSpot, LoomlyCampaign Planner,Technical: Adobe Premier, Adobe Illustrator, CapCut video editing, Photoshop, & Firefly, workflow management, Meta tracking pixels, SaaS CRM: Salesforce, Infusionsoft, FranchiseSoft, HubSpot, Motion AI,SEO/Web Analytics: Google Analytics, SEO tools: Ahrefs, Moz, SEMrush keyword searches, long tail keywords for lead generation, and Generative SEO. Customer persona modeling.EDUCATIONBS of Journalism; AdvertisingWest Virginia University  Morgantown Minors in English & Business Psychology  GPA: 3.56 Certification Digital Marketing University of Oxford (OHSC) Wellington Square, Oxford, United Kingdom (remote)