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PHONE NUMBER AVAILABLE EMAIL AVAILABLEWieCool Digital Marketing and Technical Training Services Louisville, KY (October Street Address Present)Specializing in Web Development, SEO, SEM, Social Media Advertising, Content Development, Art Direction, Graphic Design, Paid Marketing Campaign Management, Email Marketing, Social Page/Profile Management, Marketing Strategy, Branding, UX Design, Reporting Services, and Technical Training. Strategized and managed marketing campaigns for Bridgestone's North American Commercial, Off-Road, and Industrial lines. Developed a strategic digital marketing plan for Louisville International Airport. Created comprehensive digital campaigns for the Louisville Convention & Visitors Bureau. Sold digital marketing services and established efficient processes, enabling clients to optimize their marketing investments.PSST, LLC Digital Marketing SpecialistLouisville, KY (March 2018 February 2021)Email Marketing, Website Management, SEO, Content Development, Art Direction, Graphic Design, Social Page/Profile Management, Marketing Strategy, Branding, UX Design, Analytics & Reporting Services. Led the marketing department to foster client relationships and generate qualified leads. Enhanced the PSST brand through various marketing materials, online tools, and sales team empowerment. Collaborated with specialized vendors to develop well-rounded campaigns focused on audience segmentation. Developed technical training materials to enhance school district staff's competency in software integrations and digital tools.Doe-Anderson Senior Digital StrategistLouisville, KY (July 2014 March 2018)Planned and supported digital campaigns, including email marketing, paid search & display, and website/app design & development. Led digital expansion projects for Makers Mark, including app/website development and brand positioning. Increased organic mentions and search inquiries for Makers Mark through innovative digital strategies. Acted as a liaison between digital, traditional, account, sales, and client teams to create immersive marketing experiences. Represented Doe's digital services in new business pitches and ongoing client relationships. Power Creative Senior Digital Marketing Strategist Louisville, KY (October 2012 July 2014)Planned and supported digital aspects of advertising initiatives, including email marketing, website/app development, and search campaigns. Led project teams from planning to execution, ensuring alignment with client goals and budget constraints. Focused on B2B campaigns to enhance client recruitment and retention through innovative digital experiences. strADegy Advertising Director of Internet Marketing Louisville, KY (October 2010 October 2012)Managed the digital team to provide services such as Search Engine & Social Marketing, Online Reputation Management, Email Marketing, SEO, Interactive Development, and Interactive Design. Founded and led the digital department, focusing on retail and consumer experiences. Established reporting and operational protocols to improve customer journey through audience segmentation and analytics.Chicago Portfolio SchoolChicago, IL (2008 2009) Art Direction & Graphic DesignDigital BootcampChicago, IL (2008 2009)Professional Certifications: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Flash, HTML/CSS Web Development Bellarmine University Business Administration, Communication Louisville, KY (2003 2007)Student Government Association President of Public Relations (2006 & 2007) Honors & Awards 2008 Royal Rumble Graphic Design Champion (x2) Chicago Portfolio School 2010 Award of Excellence (x3) Bluegrass Public Relations Society of America 2012 Gold Louie Award Websites, B-to-B (Icing Crafters) 2014 Silver Louie Award Websites, Consumer (Quest Outdoors) 2016 Gold Louie Award Websites, Consumer (Goodwood Brewing) 2016 Silver Louie Award Mobile App (Makers Mark Ambassador App) 2017 Landy Award for Best Local SEM Initiative Bridgestone of America 2020 Graphis Award Maker's Mark VR Bottle Dip Game |