| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidate Candidate's Name
SENIOR DIRECTOR OF MARKETING
Denver, CO PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE
PROFESSIONAL SUMMARY
Senior marketing communications leader with 15+ years of experience in executing innovative, data-driven, and technology-enabled
marketing strategies, campaigns, and content/messaging that maximize ROI, engagement, and revenue growth to deliver
transformational business impact for enterprise brands across diverse industries, including finance, tech, and retail.
Excels in executing targeted, customer-centric B2B/B2C marketing strategies, go-to-market plans, brand messaging, marketing
collateral, and sales enablement tools to launch and scale product lines and portfolios, delivering record revenue growth.
Applies a deep understanding of digital storytelling, strategic communications, and product positioning to define and establish insights-
driven, outcome-oriented enterprise marketing strategies supported by compelling, inspiring brand narratives.
Extensive experience in driving strategic projects to transform marketing strategy and tactics, streamline the end-to-end customer life
cycle, develop high-performing marketing teams, and generate actionable marketing analytics and insights.
AREAS OF EXPERTISE
Marketing Leadership Social Media & Digital Marketing Content Marketing & Brand Marketing
Strategic Planning & Direction Portfolio & Account Management Customer Relationship Management
Creative Strategy & Creative Briefs Marketing Strategy Development Market Research & Competitive Analysis
Program & Project Management Go-To-Market Strategy Storytelling & Content Strategy
Omni-Channel Marketing Campaigns Strategic Partnerships & Alliances Traditional & Digital Advertising
Merchandising & Promotion Marketing Marketing Collateral Development Team Leadership & Training
KEY ACHIEVEMENTS
Won multiple recognitions and awards in project and program management and drove workflow improvements that significantly
enhanced efficiencies and delivered substantial cost savings.
Led multi-faceted cross-company campaigns with complex audience and data-targeting strategies across multiple entities,
effectively reaching retirement and banking audiences within the organization.
Executed plan change communications across major institutions such as Harvard University, University of Chicago, Oklahoma State
University, and the University of Colorado while at TIAA to establish TIAA as either Sole Recordkeeper or Multi-Vendor Administrator.
Advised Marketing Strategy leads and optimized campaigns to enhance TIAA's strategic value to supported institutions such as
the Nevada System of Higher Education (NSHE), fostering reliance and growth in retirement plan management.
Established a brand identity for Chief Security Officers while at Aeritae by launching the first local network of Chief Security
Officer professionals in the Twin Cities and initiating a quarterly summit to address timely risk management topics.
Revamped and modernized the website of a Professional Services firm, realigning it with the current market landscape and product
offerings while developing tailored elements for multiple product portfolios to differentiate products within each portfolio.
PROFESSIONAL EXPERIENCE
CHICAGO CREATIVE GROUP, Remote
Marketing Consultant Apr 2023 to Apr 2024
Led creative development at an agency supporting a Retirement Services client in the Financial Services market through program/project
management and account management while overseeing creative work for multiple clients and directing a large volume of projects.
TIAA FINANCIAL SERVICES, Denver, CO, | New York, NY | Charlotte, NC
Director, Consumer / Product Marketing Lead, Brand Initiatives Mar 2021 to Nov 2022
Directed a team of 6 members responsible for supporting product marketing teams in developing product collateral, executing
campaign strategies, and conducting performance measurement.
Guided the team to expand beyond their initial roles, evolving into a broader function beyond project management or account
management, fostering skill growth and expanding their scope.
Oversaw highly complex executions and activations to support the development and implementation of consumer and product
marketing strategies and initiatives for market entry.
Implemented numerous complex, multi-channel, and omni-channel initiatives to enhance awareness and drive investment in TIAA's
suite of products among highly segmented audience populations.
Senior Manager | Senior Marketing Campaign Producer | Senior Marketing Project Manager Apr 2013 to Mar 2021
Drove the execution of large-scale and complex marketing campaigns from strategy development to implementation for Product
Marketing and Institutional Marketing clients at leading institutions nationwide.
Led and effectively managed complex projects across all channels, ensuring on-time and within budget delivery, with a specific focus
on high-profile institutional enterprise transitions aligned with key business priorities.
Oversaw client, agency, and resource relationships to ensure the successful implementation of complex communication plans targeting
institutional participants.
AERITAE CONSULTING GROUP, LTD, St. Paul, MN
Director, Marketing & Communications May 2008 to Apr 2013
Executed marketing and communications strategies within the IT professional services sector, spanning multiple product categories for
Fortune 50 clients in the Minneapolis/St. Paul area.
Established Minnesota's first CSO Executive Summit to enhance company visibility and institute a thought leadership cohort of C-level
executives in the local community, focusing on leveraging industry risk practices.
Collaborated with business co-owners, sales representatives, the Director of Research & Development, and Product Category Leaders
to enhance the company's brand and industry expertise.
ADDITIONAL EXPERIENCE
Marketing Operations Project Manager TARGET CORPORATION, Minneapolis, MN
EDUCATION
Bachelor of Arts (BA) in Theatre Arts University of Minnesota, Twin Cities Minneapolis, MN
CERTIFICATIONS AND TRAINING
ICAgile Certified Professional - Agile Marketing (ICP-MKG) 2019
White Belt Certification 2016
TECHNICAL EXPERTISE
Adobe Creative Suite (Adobe InDesign, Adobe Illustrator, Adobe Acrobat) | Project Management Tools (Microsoft Project, Wrike,
Primo, Workfront, Asana)
PROFESSIONAL AFFILIATIONS
President | Board Member Denver Women s Chorus & Denver Gay Men s Chorus 2022 to Present
Marketing Chair | Board Member Rocky Mountain Arts Association 2015 to 2019
|
