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Click here or scroll down to respond to this candidate Candidate's Name - MBA
Mobile: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLE
LinkedIn: https://LINKEDIN LINK AVAILABLE
TRANSFORMATIVE LEADER IN CORPORATE STRATEGY AND EXECUTION
~ Executing Corporate Strategies with Precision and Innovation ~
~ Empowering Brands with Data-Driven Marketing Strategy ~
~ Innovative Strategies, Flawless Execution, Unmatched Results ~
A dynamic and results-driven executive with extensive experience in leading complex marketing and operations initiatives
across various industries. Proven expertise in national account management, global business development, and direct-to-
consumer marketing, with a strong focus on innovation, process improvement, and risk management.
Adept at managing cross-functional teams, leveraging marketing technology stacks, and utilizing data-driven insights,
including Google Analytics, to drive successful outcomes. Skilled in Salesforce/SAFe Agile methodologies and adept at
developing and executing comprehensive marketing campaigns that align with business objectives and enhance brand presence
across digital platforms. Known for meticulous attention to detail, strategic planning, and a systematic approach to project
management, consistently delivering exceptional results in high-stakes environments.
AREAS OF EXPERTISE
Innovative Strategies for National Account Excellence expert in relationship management and business development
Driving Innovation in Digital Marketing leading agile digital marketing initiatives with Salesforce and SAFe
Data-Driven Social Media Strategies expert in Google analytics, trend analysis, and P&L-driven social media marketing
Direct-to-Consumer Strategies expert in direct-to-consumer marketing and global business expansion
Vendor Management transforming vendor partnerships through strategic selection and relationship management
EDUCATION
Bellarmine University, Executive MBA
Indiana University, Southeast, B.A. in Communication / Theatre, Minor in Production Supervision
LUISS Business School, Rome Italy, Worked on business projects with EY and UPS while studying abroad
Ambassador Shabazz, Sandhill, Belize, Belize Outreach Community Center, Lead Project Manager
Certification, Disney Institute, Disney s Approach to Leadership Excellence, March 2019
Certification, SAFe 5 Product Owner/Product Manager (POPM), February 22, 2022
Certification, Certified Scrum Product Owner (CSPO), August 2018
Certification, Certified Scrum Master (CSM), November 2018
EMPLOYMENT HISTORY
US WORLDMEDS, Louisville, KY Marketing Director/Director of Patient/Caregiver Advocacy April 2022 Present
Developed and launched a criminal justice jail program for Lucemyra, aiding in opioid withdrawal management.
Manage vendor relationships to ensure timely, budget-compliant, and high-quality project deliverables.
Spearheaded market research and strategy for launching Lucemyra in emerging markets, targeting opioid withdrawal
recovery.
Cultivate relationships with government officials to influence overdose policy and enhance access to ZIMHI and
Lucemyra.
Lead product training initiatives for Public Health Agencies, First Responders, and Harm Reduction groups, focusing on
opioid crisis management.
Manage daily business partnerships, overseeing setup, logistics, and inventory management for naloxone products.
Direct state and county public health initiatives creating a re-entry naloxone program within the criminal justice system.
Led the strategic development and successful launch of IWILFIN (high-risk Neuroblastoma drug) and ZIMHI (naloxone
injectable for opioid overdoses).
Facilitated cross-functional communication between departments such as Medical Affairs, Corporate Affairs, Clinical
Development, and Commercial.
Represent the company at conventions and advocacy group meetings, building trust and relationships with prospective
customers.
Collaborate with social media and internal communications teams to ensure compliance while amplifying the patient's
voice.
Candidate's Name - MBA
Mobile: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLE
LinkedIn: https://LINKEDIN LINK AVAILABLE
HUMANA, Louisville, KY Senior Product Manager for Salesforce (CRM) Dec. 2020 April 2022
Introduced marketing strategies to drive consumer awareness, and loyalty, resulting in measurable brand growth.
Collaborated with cross-functional teams to maintain consistent brand messaging across all marketing channels.
Enhanced the customer experience by integrating feedback from internal and external stakeholders.
Led the planning, and execution of comprehensive marketing initiatives, including CRM, search, and website strategies.
Ensured adherence to brand guidelines across all marketing campaigns, maintaining a cohesive brand presence.
HUMANA, Louisville, KY - Senior Product Manager Professional Pharmacy & Specialty Websites Dec. 2019 Dec. 2020
Led the development and creative teams to produce impactful and effective marketing solutions.
Partnered with physician offices to promote Humana Pharmacy's mail-order and specialty medication services.
Directed the strategy, design, and launch of new Humana Pharmacy and Specialty websites.
Managed the annual budget and developed strategic roadmaps and competitive benchmark assessments, leading product
team execution.
Applied a scaled agile model to guide cross-functional teams from design to delivery of fully developed OTC products.
Leveraged Google Analytics and NPS scores to prioritize website functionalities.
HUMANA, Louisville, KY - Senior Product Development Manager Pharmacy Mobile App May 2016 Dec. 2019
Developed and executed the strategic marketing plan for the Humana Pharmacy mobile app, driving user engagement.
Leveraged user research and design insights to enhance the mobile app s user experience, resulting in a streamlined
interface and reduced Customer Service call volume.
Managed the product roadmap, prioritizing features to align with business goals and maximize impact.
Collaborated with key stakeholders to align the mobile channel with business objectives, driving new business growth.
Led consumer testing initiatives with the product team, ensuring high-quality user experiences before product launches.
Award: In 2018, the Humana Pharmacy Mobile App received the Platinum Award for Best Mobile App at the
Healthcare Internet Conference under my leadership as Product Manager.
HUMANA PHARMACY, Louisville, KY - Consumer Products Manager May 2014 April 2016
Developed and executed business strategies for launching, marketing, and positioning new products and services for
Humana Mail Order Pharmacy.
Demonstrated leadership and organizational skills by crafting and implementing strategic communication plans and
managing product development.
Led the implementation team in onboarding and training provider offices to optimize the use of mail-order pharmacy
services.
Achieved strategic business goals through effective sales strategies for consumer products.
Award: Twice awarded with Humana s Star Award (2015, 2016) for exceptional contributions to the company's success.
GANNETT, Louisville, KY Sales Manager Nov. 2013 May 2014
Led daily operations, and served as intermediary between internal stakeholders and external business partners to delivery
new business opportunities.
Designed, developed, and executed field based marketing campaigns for co-promotions with Kroger, Thornton s, Circle K
and Walgreens.
Created and managed a co-promotion marketing campaign with Coca-Cola, Hershey and NASCAR.
Award: Achieved the Innovation Excellence Award, (2014) for the Kroger/Hershey bundle promotion, which increased
sales by 23 percent.
PIER MEDIA GROUP, Louisville, KY Account Brand Manager/Owner Aug. 2002 Nov. 2013
Created a full-service marketing agency where we developed innovated marketing campaigns and programs that led to
more sales for my clients.
Led client relationships and created marketing campaigns for Kroger, Albertsons, Walgreens, CHI Hospitals, CVS
Pharmacy, Pizza hut, Fantastic Sams, and Valvoline.
E! ENTERTAINMENT TELEVISION INC., Beverly Hills, CA Production Assistant July 2001 July 2002
WILLIAM MORRIS ENDEAVOR, Beverly Hills, CA Agent Assistant Sept. 1999 June 2000
PARAMOUNT PICTURES, Los Angeles, CA Accountant Assistant on Feature Films Aug. 1998 Aug. 1999
COMMUNITY INVOLVEMENT
Humana Diversity and Inclusion Committee June 2020 to May 2022
MBA Advisory Board - Bellarmine University W. Fielding Rubel School of Business August 2015 to May 2020
Special Operations Warrior Foundation Fundraiser - August 2013 to January 2014
Selected to try out for the United States Men s National Soccer team - 1993
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