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Click here or scroll down to respond to this candidateCandidate's Name
Executive Sales and Marketing Director/Vice President/President/COOEMAIL AVAILABLE PHONE NUMBER AVAILABLELINKEDIN LINK AVAILABLE Harrison Township, MIResults-driven, high-performance, global innovator in sales and marketing, meeting, and elevating every role with welcomed process improvement. Twenty-year leader with extensive experience maximizing revenue and profits for startups and Fortune 500 companies in recreational, QSR, consumer goods and services, internet, and technology sectors. Boutique, end-to-end planning, from budgeting to communications to product development, launch, and program management. Recognized expert at streamlining budgets and recovering oversights. Master at procuring business from overlooked sources. Data analysis expert, driving strategy plus bringing leading products to market to boost sales.Areas of ExpertiseBusiness DevelopmentBranding/RebrandingBudgeting and P&L ManagementStrategic ConsultingCase Study DevelopmentAccount ManagementAgile DevelopmentSales Coaching/Team Development / MentoringHigh-Level Customer ServicePublic RelationsPipeline AnalyticsCRM, Email, SEOOnline/Offline Lead GenerationSocial Media Paid/Organic ReachStrategic Plan Development/ImplementationEthicsProfessional ExperienceVetech Corporation, Redford, MI 2022 PresentVice President of Sales, Marketing and OperationsCultivate and inspire relations at director and vice president levels with Ford, General Motors (GM), Stellantis and other Tier I suppliers for over $20M in yearly sales agreements.Grew the companys sales 800% in less than one calendar year.P&L responsibilities more than $20M.Successfully navigated the company through receivership and ownership disputes.Build the needed foundation to support sales and operations by completely overhauling the entire company, including processes, personnel, and current clients. Implemented new CRM, ERP and IT infrastructure. Re-structured current contracts to include a 300% increase overall. Restructured and developed sales process mapping and created an RFQ and quoting process. Implemented the use of Salesforce and Fishbowl to track revenue, leads, and for accountability within the sales team and manufacturing process.Developed and implemented new branding, company awareness, website, marketing materials, logos and more.Successfully identified, negotiated, and implemented $9.3M per year for 3-year contract with Ford for warehousing and repack in under 30 days from RFQ to award. Secured new facilities and capital to launch the program.Bid, negotiated, and won a $10.2M (300K FT ) 1-year contract with large OEM for warehouse and bank build. Responsible for staffing, setup, management, and P&L for the entire project. Secured facilities and negotiated real estate leases and agreements. Identified and secured all needed equipment for the project, including all IT infrastructure throughout the entire plant.Work with major automotive partner to support their emergency efforts for warehousing space and manpower needs. Created and submitted the bid in less than 24 hours and wrote the RFQ to help the buyers support their needs. Awarded $2.3M and $1.3M repack, sort, storage, and transportation business with 20%+ margins for a 16-week term. Material was being received from the supplier prior to the PO being issued.Renaissance Global Logistics (John James Group), Detroit, MI 2021 2022New Business Development Manager / Key Account Executive / Program ManagerStimulate and Sustain connections at Director and vice president levels with Ford, General Motors (GM), Stellantis and other Tier I suppliers for over $250M in yearly sales agreements.From concept to execution, identified an issue and a solution for General Motors. Negotiated contract, built the trust of the purchasing team, and was awarded a 3-year $60M PO for services rendered. Multi level internal and external bid management process that was managed and accomplished.Identified a need for General Motors and delivered a solution. 3-year, $70M PO was awarded. Multi-level presentations were given to Supply Risk Management, transportation, warehousing, purchasing and finance. Internally managed the bid process with operations, IT, transportation, HR, warehousing and more.From conception to implementation, negotiated GM contract and received PO for $15M in year one in less than 30 days. Negotiated supplier agreements in efforts to win business and increase profit margins.Successfully negotiated and received PO for a $11M a year for 3-year contract with Ford for a high level / high profile transportation business in under 30 days with profit margins exceeding 15%.Managed the implementation of new business from Stellantis. Secured warehouse space, worked closely with Stellantis operations, and purchasing for set up and execution of new business. Successfully negotiated and awarded Phase II and Phase III business of the project. Revenue values more than $5M a year per phase.Successfully identified a transportation opportunity, developed the quote, worked with Ford to finalize the negotiations, and closed on $1.5M in new transportation / shuttling revenue with a 15% margin.Successfully identified, negotiated, and implemented $33M per year for 3-year contract with Stellantis for transportation, shuttling and switching at JNAP in under 30 days from RFQ to awardIdentified a 1-year $1.5M warehouse contract with Ford for HEV material and Lima engines. Additional contract was designed and developed for repack and shipments to the plant.Secured a short-term contract with GM to assist with their transportation needs as they moved from one warehouse to another. Estimated value of $150,000 for less than 30 days of workRestructured and developed sales process mapping and created an RFQ and quoting process. Implemented the use of Salesforce to track revenue, leads, and for accountability within the sales team.Weber Automotive, Auburn Hills, MI 2019 2021Director of SalesDevelop and foster relationships at executive and vice president levels with Tier I and Tier II major customers and suppliers across $40M in yearly sales agreements. Collaborate with plant to resolve insolvency and bankruptcy proceedings for the company. Analyze global market share to augment sales and customer service. Administer mobile marketing and communication strategies, improving customer contact, brand awareness, and sales.Managed $40M in yearly sales for GM, Ford, ZF programs. Negotiated sales agreements, additional services and price increases yielding an average of a 5% increase across each program.Identified over $1.4M in outstanding collectibles through extensive data analysis and forensic accounting practices. Recovered over $750K in less than nine months.Upsold global account by over $1.5M in 2020 increasing profitability by 15%.Leveraged relationship skills to establish mutually beneficial results within a challenging customer environment while increasing customer satisfaction.SpeedConnect, Frankenmuth, MI 2017 2019Chief Sales and Marketing Officer (CMO)Accelerated market share, customer counts, and revenue growth by initiating strategic sales and marketing plans on both national and regional level. Oversaw six territory managers and four business and commercial sales managers over eight states and 12 markets. Managed inbound and outbound call center of 50+ members, as well as 30+ member customer service and billing call center. Initiated employee training program focused on personal development, leadership courses, field training, and personal improvement plans, resulting in raised morale, accountability, and sense of purpose.Doubled monthly sales revenue over $40K/month by launching an innovative sales commission program and accountability process. Associates reduced discounting by 80% thus increasing bottom line revenue, extending the regions market share by 11%.Restructured sales packages to raise monthly revenue more than $60K, additionally saving $70K per month.Established dealer network program, augmenting revenue over $264K in six months.Re-designed entire marketing plan, maximizing ROI on all marketing campaigns and cutting CPA down from over $200 to less than $150 per acquisition.Reduced churn by 2.1% by implementing a retention program and increasing customer/brand loyalty.Increased B2B business over $15,000/month regionallyDaniel Brian Advertising, Rochester, MI 2017New Business Development, Account ManagerChampioned existing relationships and forged new partnerships within QSR, healthcare and retail industries. Formulated digital campaigns with email, AdWords, Instagram, Facebook, LinkedIn, Snapchat, and YouTube to escalate clients sales. Spearheaded over $5M in media planning and execution utilizing digital, social, and traditional broadcast.Acquired a $250K account in the first three months by creating and launching an 18-month digital campaign targeting retail and QSR customers, driving 22% more traffic to store locations.Launched a Google strategy with AdWords, paid search, paid social, and display to bring a product to market, yielding over 1.1 million impressions, 4,500 clicks, and a 40% CTR (Click-Through Rate) for each platform.Introduced Snapchat and Instagram campaign targeting millennials which accelerated single-day app downloads by 50% and single-day orders by 35% over prior three years.Developed, managed, and implemented strategical ad and marketing campaigns to grow market share, brand awareness and overall sales by 30% in the first six months from launch. Managed $5M+ marketing budgets for clients, saving each client on average 10% in year one through bundled services, media buys and cross promotions.Dominion Enterprises, Norfolk, VA 2015 2017New Business Development, Account ManagerSpearheaded consumer-specific, multi-platform marketing for cloud-based applications, web-based solutions, cross-platform mobile marketing, third-party advertising, website hosting, data management systems, customer relationship management (CRM) systems, reputation management, and business intelligence reporting. Executed marketing plans with AdWords, Instagram, Facebook, Yelp, YouTube, company websites, and blogs. Reported detailed analytics to clients to streamline efforts. Partnered with multiple departments to create market-leading, client-centered products to augment sales team revenue. Produced print marketing collateral and presentation decks for sales team.Boosted major accounts yearly spend $20K by developing custom approaches and presenting to key personnel.Grew sales by over $136K in first year through relationship development and creating solutions to challenges.Added over $20K in new business in six months through expansion of dormant leads.MCH Development, Detroit, MI 2014 2016Director of MarketingEstablished print and digital marketing programs to enhance brand awareness and foster customer loyalty to 30 Subway and five Biggby Coffee franchise locations. Oversaw all aspects of product and brand marketing, channel marketing, and corporate catering sales for over 150 individually owned franchises. Led corporate PR and advertising, events, social media, and community involvement. Provided quantitative research and thought leadership papers to corporate entities on mobile marketing, beverage, and food marketing trends.Delivered 254% ROI for all marketing projects and cut marketing and advertising costs 25% in the first year.Skyrocketed email list in nine months from zero to over 10K valid email subscribers leveraging both digital and print media, improving store traffic 30%.Identified, implemented, tested, monitored, and quantified products for research and development testing, generating specialty products and promotions that led to a minimum of 8-12% per-test uptick in sales.Designed and carried out grass-roots strategies to mitigate competitors looking to usurp local market share, resulting in 25% new business revenue in local markets suffering from significant decreases in business.Luna Entertainment, Novi, MI 2013Director of MarketingLed planning, management, and optimization for multi-media campaigns, using detailed analysis to emphasize market awareness and brand loyalty across all contracted brands. Trained customers on marketing methods such as media buying. Redesigned clients websites to maximize SEO, SEM, Google Tours, and social media channels.Wielded Google Analytics to develop targeted email, website impression, and PPC campaigns to yield $75K per month of sales for Freedom Hill Amphitheatre, $15K per month for Harley Davidson Dealership, $18K per month for a powersports dealership, $5,000 per month for Celani Wines, and $30K per month for casinos / gaming division.Improved overall brand conversion of various clients through online, mobile, and traditional media.Negotiated media buys and implementation for Freedom Hill Amphitheatre, cross bundling all business and saving 40% marketing spend from March to September.Boosted customer engagement by 25% through implementation mobile apps and text campaigns.Gibbs Technologies / Gibbs Sports Amphibians, Auburn Hills, MI 2008-2012Director of Sales, Marketing, and Customer ServiceBuilt and managed sales and marketing programs, budgeting, brand strategy, and customer service initiatives to heighten global awareness of new products and industry. Generated successful marketing plan with extensive social media campaigns, media events, sales training, road shows, and press releases. Planned and directed internal and external marketing communication. Developed the companys new corporate identity guidelines and website.Shaped the companys initial business plan featuring quality control, manufacturing, sales, marketing, warranty, parts and service, and distribution of final product. Ensured the BOM was cost-effective, and that profit margins and ROI were in line with the business model and individual product lines.Effectively positioned brands by researching competitive landscape along with customer motivations and behaviors relative to marine and powersports industries and aftermarkets.Identified potential distribution partners throughout United states, Europe, and United Arab Emirates by visiting onsite as a representative of the company and as a secret shopper.Structured sales and marketing programs for wholesale and retail distribution, such as purchase programs, floor plan assistance, volume commitment levels, and co-op.Brunswick Corporation, Lake Forest, IL 1999-2008Director of Dealer and Consumer Services / International Account ExecutiveOversaw multiple departments and implemented service ideas to grow dealer-customer relationships, multiply global sales, and help reduce warranty costs. During tenure also acted as Regional Sales Manager, Customer Service Manager, Dealer Development Specialist. Enhanced customer conversation, brand awareness, and traffic to retail locations and companys website.Expanded market share in a specific territory by 18% in six months and increased specific market revenue 14%.Augmented international sales by 25% in the first year and 50% over three years.Reduced marketing expenses by $25K while amplifying brand awareness.Streamlined internal efficiency by 24% in one year, increasing departmental revenue $125K through reorganization, eliminating waste, and providing new services to customers.Grew territory revenue 6% in six months, with overall growth of 11% in a market downturn.EducationMaster of Science in Counseling / Behavioral Psychology - 2024University of Phoenix, Phoenix, AZMaster of Science in Business AdministrationTiffin University, Tiffin, OHBachelor of Science in Business ManagementWestern Michigan University, Kalamazoo, MILicenses & Certifications200T (500T) Licensed Captain, United States Coast Guard Merchant Mariner, 2021Certified to Teach USCG Merchant Mariner Courses Merchant Mariner, 2019Google AdWords Certification Google, 2018Google Analytics Certification Google, 2018Tableau Desktop and Data Analytics Certification 2018Hootsuite Social Media Management Certification Hootsuite, 2017 |
