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Professional summaryMarketing Manager with expertise in strategic marketing, PRstrategies, and social media management. Demonstrated ability to drive brand visibility and business growth through innovative campaigns and analytical skills. Passionate about leveraging marketing expertise to enhance company metrics and operational efficiency.Employment historyWeeSleep Marketing Manager Newport Beach, CAFeb 2023 - PresentEvolve360Group Marketing and public relations Newport Beach, CAMar 2023 - PresentSkillsSocial mediamanagementProject managementContent creationMarket researchGraphic designEmail marketingSEO optimizationNetworkingPartnershipsCopywriting & DesignAnalysis and decisionmakingAdSpender (Experienced)Datorama (Experienced)InDesign (Expert)Simmons One View(Experienced)Mintel (Skillful)Premiere Pro (Expert)Heather AllanMarketing Manager9 bryan Ct, Rutherford, USA, 07070PHONE NUMBER AVAILABLEEMAIL AVAILABLELeading a collaborative marketing team at WeeSleep Delivered 15% growth in quarterly salesSkilled in CRM and data analysisAddressed team conflicts effectivelyEnhanced customer retention rate by 10%Optimized marketing campaigns, resulting in a 20% increase in lead generation and improved ROI.Fostered team collaboration, leading to a 25% increase in project efficiency and timely delivery of marketing campaigns. Implemented data-driven strategies, resulting in a 30% improvement in customer engagement and conversion rates. Pioneered new marketing techniques, enhancing brand visibility and driving a 12% growth in market share.Conducted in-depth market analysis, identifying key trends and opportunities that boosted campaign effectiveness by 18%. Mentored junior team members, improving their performance and contributing to a 15% increase in overall team productivity. Leading strategic marketing campaignsImplementing innovative PR strategiesBoosting brand visibility by 35%Resolving complex marketing challengesDriving impactful business growthEager to apply analytical skills to enhance company metrics and efficiency.WeeSleep Social Media Manager OntarioFeb 2023 - PresentCoursesThe Content Marketing Ecosystem Meta Social Media Marketing Jan 2023 - Mar 2023ReferencesCharlsie MyersWeeSleepEMAIL AVAILABLEDriving social media strategy for WeeSleepBoosting brand visibility through innovative campaigns Collaborating with cross-functional teams for content creation Analyzing performance metrics to optimize strategy Increasing follower count by 30% since 2024Developing engaging content strategies, resulting in a 30% increase in follower engagement since 2024.