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Click here or scroll down to respond to this candidateCandidate's Name
PROFESSIONALSUMMARYSeasoned marketing professional with extensive expertise in crafting and driving B2B/B2C partnerships and Go-To-Market Products across various industries including, electric utilities/power, and infrastructure/DOT. Demonstrated success in designing and executing data-driven marketing strategies that drive growth, enhance brand visibility, and boost revenue. Proficient in creating compelling marketing collateral, educational guides, and sales materials, as well as developing case studies and pitch decks for proof of concept and client proposals. I seek to leverage my extensive experience and strategic insights to contribute to the success of companies within the power/utilities, engineering/infrastructure, and product marketing sectors.WEBSITES,PORTFOLIOS,PROFILES Dean P LinkedInSKILLS Cross-functional collaboration Team leadership Client engagement Stakeholder engagement Content creation Collateral development Project management Relationship management Data analysis Customer segmentation Sales Strategy ROI optimization and Strategic MarketingPlanning: Proven ability to design and implementdata-driven marketing strategies Adept at driving revenue growth throughdeep market analysis Expertise in conducting strategic marketanalysis and leveraging consultativetechniques to nurture key clientrelationships, resulting in substantialrevenue boosts and exceeding sales goals. Performance Measurement andOptimization: Skilled in defining keyperformance indicators for marketingactivities, establishing measurementframeworks, and tracking progress toensure successful outcomes andoptimal ROI. Budget Management: Adept at overseeingmarketing budgets, ensuring optimalresource allocation across campaignsand channels, and maximizing returnson investment through careful financialplanning and executionWORK HISTORY DIRECTOR OF MARKETING 02/2020 to Current SkySkopes Designed and implemented a data-driven marketing strategy aligned with company goals, driving growth for partner and internal incubated brands Spearheaded strategies that resulted in a 30% revenue boost, leveraging strategic market analysis and consultative techniques to nurture key client relationships and exceed sales goals Defined key performance indicators for all marketing activities and established measurement frameworks to track progress and success Oversaw the marketing budget, ensuring optimal resource allocation across campaigns and channels to maximize ROI Created detailed campaign plans outlining objectives, target audiences, channels, creative assets, timelines, and budget allocations Led the synchronization of marketing strategies with sales, product development, and customer service departments to ensure cohesive execution and optimal results Managed a team of four marketing professionals, providing guidance, mentorship, and performance evaluations to foster a high-performing marketing department Collaborated with C-Suite executives and sales teams to review market trends, propose innovative business strategies, and identify new business opportunities, fostering strong client relationships and driving business growth.MARKETING MANAGER 09/2019 to 06/2020Nature's Medicines, AMMA LLC, Phoenix, AZ Developed and executed comprehensive marketing strategies for the company's dispensaries in Michigan, Massachusetts, and Pennsylvania, aiming to drive customer transactions, enhance loyalty, and create a positive customer experience Managed and vertically integrated media buys, social media campaigns, and promotional initiatives using Hootsuite, Mailchimp, and SurveyMonkey, ensuring all activities complied with state and federal guidelines Led the design, development, and creation of all sales and marketing collateral for the wholesale divisions, including overseeing the complete redesign and relaunch of the Phoenix Cannabis Company website Orchestrated the product launch of Reefer Gladness edibles, handling everything from creative website design to integration with major cannabis industry portals like Dutchie, Weedmaps, Leafly, and Leaflink, as well as producing all related brand collateral for both wholesale and dispensary distribution Created a series of detailed educational guides on the benefits of Terpenes and Cannabinoids for the Michigan, Massachusetts, and Pennsylvania markets, which were eventually adopted by dispensaries nationwide Designed and launched an extensive sales catalog and associated marketing materials to support the company's wholesale division.REGIONAL MARKETING MANAGER 08/2013 to 09/2019FreeRadical L.A, Los Angeles, CA Conducted extensive research to target and acquire potential clients for marketing and promotional opportunities with lifestyle consumer brands Developed and delivered compelling presentations of proprietary digital products that visually engaged consumers and effectively expanded audience reach Directed strategic marketing campaigns for prominent clients such as Live Nation, L.E.K Consulting, City National Bank, Kapuna Pua, 22nd Amendment Brewing Company, Saag's(Farmer Johns), Roosevelt Cafe Beer Garden, and Grand Performances Implemented effective marketing and sales strategies for external accounts, leading to significant customer conversions and substantial sales growth Created and developed a wide range of marketing collateral and promotional materials tailored to each client's specific needs and goals. DIRECTOR OF MARKETING AND STRATEGIC COMMUNICATIONS 04/2012 to 07/2013 Younes and Soraya Nazarian Center for the Performing Arts, California State University, Northridge, CA Developed and implemented marketing and promotion plans to drive subscription and single ticket sales across diverse target audiences, utilizing print, radio, TV, online, and outdoor advertising, direct mail, e-marketing, social media, media relations, and other strategic initiatives Supervised brand messaging and online promotions, crafted press campaigns in collaboration with the community relations coordinator, and managed media budgets, schedules, and promotional timelines Created a comprehensive sponsorship package that successfully secured a significant$100,000 contribution from Center BMW for season presenting naming rights Negotiated and established promotional partnerships with influential broadcast media networks, including KCETLink, KCRW, and KUSC Managed a high-impact promotional branding campaign with Hudson Jeans and the alternative jazz/pop group Asphalt Orchestra, resulting in a notable increase in ticket sales. DIRECTOR OF MARKETING 04/2001 to 05/2011Grand Performances, Los Angeles, CA Oversaw all daily activities of the marketing department, executing comprehensive business strategies designed to increase revenue and expand brand awareness Crafted and managed media budgets and campaigns, overseeing and delegating tasks to the marketing team to ensure effective implementation Formulated and adhered to strict departmental budgets and timelines, ensuring all marketing activities were completed efficiently and cost-effectively Directed the preparation of a wide range of marketing collateral, including detailed descriptions, high-quality photographs, and engaging copy for both print and digital platforms Developed and maintained strategic partnerships with agencies, vendors, and key players in the entertainment industry, enhancing the brand's visibility and reach. EDUCATION Academy of Art University, San Francisco, California ACTIVITIES Vertical Aviation International Expo (Annual, various U.S. locations) Utility Expo (Annual, various U.S. locations) American Clean Power Association Expo (Annual, various U.S. locations) Marijuana Industry Trade Association (MITA), Phoenix, AZ ERRL Cup, Phoenix, AZ MJBizCon, Las Vegas, NV South by Southwest Music/Interactive Media Conference - Austin, TX |
