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Candidate's Name
EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLEPHONE NUMBER AVAILABLE Middletown, Delaware, Street Address
Marketing Executive with a Street Address -year history of leading strategic and tactical marketing initiatives. Proven expertise in large- and small-scale branding executions. Data-driven decision maker. Passionate and dynamic leader and customer advocate. Effective communicator, team-builder, speaker, and coach.WORK SUMMARYDirector - Marketing & Product Development 12/2023  08/2024MEMO Financial Services Camp Hill, PADeveloped and rolled out all digital marketing strategies, including email, social, content, and paid media. Created company brand and voice. Designed and created all marketing content, creative, emails, and collateral. Optimized website for SEO and created production-ready app designs. Competitive analysis and research. Managed sales support team. Reported monthly analyses to the C-Suite team.Achieved a 10% increase in email leadsSurpassed 8% decrease in unsubscribesImplemented a paid search strategy and UX/UI updates that resulted in a 15% increase in website trafficDrove a 7% increase in organic trafficDirector - Customer Experience (Non-Profit) 09/2021  09/2023Global Christian Relief Santa Ana, CAInitiated and executed personalized customer journey mapping. Led project management for direct mail and digital programs. Improved data analysis, identifying opportunities for growth and revenue generation. Implemented email redesigns and revised strategies for donor subscriptions. Actively performed testing and learning activities to understand customer wants and needs. Managed sales support team and digital agency relationship.Achieved annual donations lift of 5%Optimized donor user experience through the implementation of a personalization program, increasing LTV by 4%Exceeded YOY website traffic growth by 10%Executed A/B testing program, driving creative click-through growth +5%Guided requests for proposal processes, saving the company $1 millionSenior Director - Digital and Ecommerce Marketing & Operations 06/2016  04/2020The Hertz Corporation Estero, FLBuilt and led global, product, creative, and marketing teams of 20+ to construct diverse, best-in-class websites and apps with engaging, optimized content, emphasizing brand and voice. Prioritized and project managed significant volume of projects. Directed user experience enhancements for all digital platforms and organized cross-functional teams to successfully launch new B2B and B2C/DTC products on time and within budget. Developed and reported on KPIs. Managed vendor and agency relationships. Acted as interim vice president during C-suite transitions. Established design standards and delivery priority schedules.Guided global and local search engine optimization (SEO) efforts and rebranding execution with 6% growth in web trafficSupervised content translations into 36 global dialects, launching within 3.5 monthsIncreased employee satisfaction by 7% through mentorship and coachingStreamlined processes, reducing content and digital marketing time to market by 35%Candidate's Name
EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLEPHONE NUMBER AVAILABLE Middletown, Delaware, 19709Senior Director - Digital Marketing 10/2011  06/2016The Hertz Corporation Estero, FLSpearheaded strategy, improving customer experience, satisfaction, and revenue growth. Guided multiple agencies across paid media, design, and search channels. Cultivated a cohesive team of 5 through mentorship and coaching. Led content creation and creative design. Developed and enhanced digital properties through engaging content and UX/UI improvements, significantly driving marketing leads and sales.Managed marketing budgets of $40+ millionIncreased website traffic by 25% and annual revenue by 8%Created digital strategy roadmaps resulting in an average of 3.4% growth per channelBoosted Social followers by 15% and shares by 5%Established performance goals for employees and provided coaching to achieve a success rate of 20%Launched regular brainstorming activities to improve client relationships and customer satisfactionDirector, Digital Marketing 08/2007  10/2011The Hertz CorporationManager, Digital Marketing 05/2004  08/2007The Hertz CorporationManager, International/Inbound Marketing 03/2000 - 05/2004The Hertz CorporationAssociate Manager, Tours & Franchisee Management 08/1995  03/2000The Hertz CorporationAdministrator, Tours 04/1994  08/1995The Hertz CorporationAWARDSHertz CEO Global Leadership AwardAwarded for outstanding business and operational skills and consistent revenue growth of 5%+.EDUCATIONRasmussen UniversityMaster of Business AdministrationGPA 4.0 Graduated with DistinctionRasmussen UniversityBachelor of Science  MarketingGPA 4.0 Graduated Summa Cum LaudeCORE SKILLSLeadership, Creative, Critical Thinking, Intuitive, Problem Solving, Motivated, Communication, Team Work, Integrity, Business Acumen, Data-driven, Project Management, Prioritization, Content CreationAdobe Experience Manager (AEM), JIRA, Workfront, SalesForce Suite, Marketo, HubSpot, SEMRush, Google Search Console, Google Analytics, Adobe Creative Suite, Microsoft Office Suite, Constant Contact, WordPress, MailChimp, Shopify, Sharepoint, Microsoft Teams, Slack