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Click here or scroll down to respond to this candidateCandidate's Name
Industry Services Consultant, OEM Engagement, Marketing & StrategyLinkedIn EMAIL AVAILABLE PHONE NUMBER AVAILABLEEXECUTIVE PROFILEDynamic content marketing and strategy leader with 22 years of experience driving innovative digital solutions, custom content creation, and customer engagement strategies. A results-driven professional with a track record of developing high-impact content and marketing campaigns for Fortune 500 companies, emerging digital industries, and small businesses. Adept at leading cross-functional teams to produce, distribute, and optimize content that enhances brand visibility and drives lead generation and conversion. Proven ability to manage complex projects, build strategic relationships, and deliver consistent, high-quality content aligned with business objectives.EXPERTISE Content Marketing Strategy Digital & Social Media Marketing Editorial Governance & Brand Style Guides Strategic Account & Stakeholder Management Creative Content Development & Production Cross-Functional Team Leadership Project & Campaign Management Data-Driven Decision Making & Analytics Integrated Marketing Strategies Customer-Centric Content DeliveryPROFESSIONAL EXPERIENCERicoh, USA Inc. RemoteIndustry Services Consultant July 2023 - July 2024 Developed and executed a comprehensive content strategy that included the creation of immersive augmented reality campaigns, boosting engagement and driving substantial business growth. Led the production of content for high-profile events, including a technology trade show for Stanley Black & Decker, resulting in a 153% increase in target attendance and a $3M purchase order. Recognized for excellence in content innovation and co-innovation, showcasing the ability to think creatively and push the boundaries of traditional content marketing. FordDirect Dearborn, MISr. Manager, Original Equipment Manufacturer (OEM) Strategy May 2019 June 2023 Spearheaded the creation and management of strategic content and integrated marketing campaigns for FordDirect, enhancing brand loyalty and customer engagement across 3,000 Ford and Lincoln dealerships. Developed a content-driven retention and loyalty program, FordPass Rewards, which significantly improved customer interaction and dealership success at retail. Led cross-functional teams to produce high-quality content and marketing collateral, ensuring alignment with brand guidelines and business objectives. Inventory Solutions Product Business Owner March 2018 May 2019 Directed the content strategy and production for the Electronic Certified Pre-Owned program, resulting in a 211% increase in dealer enrollment and $7M in additional revenue. Managed the creation and distribution of content across multiple channels, driving product adoption and enhancing customer experience. CRM Solutions Product Owner Dec 2016 - March 2018 Launched the first FordDirect CRM Mobile App, managing content development, and ensuring consistency with brand voice and style. Developed and implemented content strategies that increased CRM sales by 56% and enhanced customer engagement through targeted messaging. Fixed Operations Product Development Manager Sept 2015 - Dec 2016 Created and executed content-driven marketing strategies for Ford and Lincoln dealerships, focusing on enhancing customer satisfaction and driving sales growth. Successfully transitioned innovative ideas into fully-developed content strategies that were implemented across the dealer network.Maxim Healthcare Services Columbia, MDSenior Digital Marketing Strategist Jan 2015 - Sept 2015 Created and managed digital content campaigns that significantly increased engagement across social media platforms, with a 371% increase in Facebook outreach. Produced and curated content for email marketing campaigns, achieving high open rates and improving customer recruitment.Kody Holdings Waldorf, MDSocial Media Marketing Manager May 2011 - Dec 2015 Developed and executed a digital marketing strategy for 10 automotive dealerships, driving a 7.2% growth in sales through enhanced content and customer engagement. Managed content production for dealership events, including award-winning social media campaigns and video content.Ford Motor Company Chantilly, VAParts & Service Zone Manager, Ford Customer Service Division Jan 2003 - Feb 2009 Attained the National rank of #1 for the bi-annual NADA Survey in Service Contact is Helpful. Achieved national recognition as Top Performer for increasing sales by 10.4%, representing the Mid-Atlantic Region at headquarters. EDUCATION Bachelor of Arts, EconomicsUniversity of Michigan, Ann Arbor Certificate, The Science of Well-BeingYale University, 2020COMMUNITY INVOLVEMENT Vocalist, Ann Arbor Civic Chorus, 2022-Present Member, Women of FordDirect, 2021-2023 Mentor, SummerWorks Program Member, University of Michigan Alumni Association, 2021-Present AWe're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs and drive complex cross-company initiatives. We're looking for data-driven, consumer-focused Product Marketing Managers to join our growing global team. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-marketing efforts that drive awareness and adoption and working cross functionally with partners throughout the company. If you are a strategic marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.We have opportunities available across our family of apps and platforms. Consumer Product Marketing Manager Responsibilities: Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy. Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems Minimum Qualifications: 7+ years of full-time experience in Marketing Direct experience in Product Marketing, partnering closely with Product teams Experience with consumer GTM strategies based on consumer driven insights Experience with consumer facing product launches and consumer campaigns Experience working with product, marketing, policy and communications teams at all levels of management, both internally and externally Experience driving presentations with executives and cross functional teams Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders Project management experiencePreferred Qualifications: Bachelor's Degree in Business, Marketing or Creative discipline MBA Internet or technology industry experience International experience Copywriting experience |
