| Candidate Information | | Title | UX Researcher, Project Management, UX Specialist | | Target Location | US-CO-Denver | | Email | Available with paid plan |
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Click here or scroll down to respond to this candidateKelsey CvachE: EMAIL AVAILABLE T: (480) 204-6970 L: https://LINKEDIN LINK AVAILABLE Skills:Project ManagementScrum Master (Certified), Asana, Jira, Airtable, Budgeting, Request For Proposal (RFP) Writing, Project Work Statement (PWS) WritingUX & DesignFigma & FigjamAdobe Creative SuiteUser TestingMiroAnalyticsSalesforceAdobe XDContent SquareGoogle Analytics 360CMSWordpressDrupalSquarespaceJoomlaMarketingConstant ContactMailChimpGoogle AdwordsSEOWork Experience:Digital Strategist, Converse Jan 2022 - currentOn the UX team serving global digital departments, I led efforts to provide continuous improvement to Converse websites, including analyzing user tests, A/B tests, and prioritization exercises. Led 12 cross-functional workshops for company priority areas, involving 20+ participants, using Figjam, Miro and other digital collaboration tools Conducted, synthesized, and communicated research with recommendations for redesign including moderated and unmoderated user testing, surveys, quantitative analysis, competitive audits, heuristic analyses, and market research best practices Analyzed data from Voice of Consumer, SalesForce, Forrester, Baymard, eMarketer and led follow up meetings with partners to build design improvement recommendations Developed site-specific strategic principles and communicated to leadership for implementation across 18 countries Implemented UX and UI improvements, including 508 compliance, in an agile environment Created user flows, wireframes, and prototypes for website optimization Conducted card sorting, tree testing and user interviews for information architecture optimizations Crafted and analyzed weekly A/B tests, using data analytic software Content Square and Adobe Target, for continuous dynamic enhancements Performed rapid, detail-oriented Quality Assurance (QA) partnering with product team Senior Digital Strategist, National Museum of American Diplomacy Jun 2017 - May 2021 In the U.S. Department of State, I served as manager of all digital products and content relating to the National Museum of American Diplomacy. This included website, digital interactives, in-museum mobile guide, email outreach, and funder relationship software. Managed launch of interactive online exhibits and digital in-museum guide Led website and email platform transition, content overhaul, and SEO improvements Executed user interviews, focus groups, and surveys for digital product improvement Contracted, budgeted, and project managed four long-term vendor relationships (budgets$50-100k), including a development support contract for 2+ years Founded and led Museums 1st and 2nd annual hackathon, resulting in 17 projects and involving 450+ participants; two projects utilized on site Initiated new relationships with Amazon, Google, and IBM which led to direct and indirect funding Led design of guest exhibits, print donor material, event programs, and educational resources, including informational donor booklet distributed by Secretary of State Mike Pompeo Managed office-wide annual exhibit testing at the Smithsonian, including design and execution, drawing 800 participants Employed Google Analytics for continual dynamic improvements, including modifying user flow patterns through linking strategy, and making UI design changes Implemented and managed the Virtual Federal Service Internship program for 3+ years Led adoption and transition to SalesForce, trained 10 staff members Designed and implemented museum rebrand, unifying educational and exhibits styles Modernized email marketing, quadrupling click-through rate and tripling audience subscription Lead Web Designer, Calvary LLC Jan 2017 Jun 2017 I created digital design assets and branding for all agency clients. Developed branding and web presence for 15 small nonprofits Created digital ads, logos, and print material on tight deadlines Established design, email marketing, and social media internal processes Provided attentive, timely customer service for agency clients Lead Graphic Designer, National Republican Senatorial Committee Jan 2016 Sep 2016 I created digital design assets for Republican incumbent candidates. Utilized analytics and adapted graphics for record-breaking, high-visibility donations Piloted new media initiatives, drawing earned media response Built templates, visual identity, and comprehensive database for future replication Graphic Designer, Americans for Prosperity Sep 2013 Jan 2016 I created digital and print design assets for non-profit and led inaugural UX efforts. Led series of intradepartmental meetings and workshops to determine tone, mission, and metrics of Foundation web overhaul, designed and A/B tested subsequent website Served as interim project manager and marketing coordinator for over 34 states Managed design interns, trained print design associate in the intake, approval, and distribution process Developed creative strategy and visuals for states which received nationwide recognition, reaching over 2 million views over 6 monthsEducation:Humboldt University (Berlin, Germany) Sep 2021 - Feb 2024 M.S. Cum LaudeEconomics & Management, Macro Emphasis21+ credit hours in economics courses, 6+ credit hours in statistics, Spatial Techniques in Empirical Economics, Econometrics, Microeconometrics, Practical Computational Methods, Agent-based modeling/simulation, Analysis of Experimental Data Northern Arizona University, Honors College Sep 2009 - May 2013 B.S. Magna Cum Laude GPA 3.8Triple Major Political Science, Public Relations, Advertisement Certificates:Certified Usability Analyst Remote Jul 2024 - Jul 2024 Human Factors InternationalUser Experience Specialist Washington, DC Sep 2016 - Dec 2016 General AssemblyScrum Master Washington, DC May 2020Scrum Alliance |
