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Click here or scroll down to respond to this candidateCandidate's Name , MBAPhone: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLESUMMARY OF QUALIFICATIONSExperienced and results-oriented Digital Marketing Specialist possessing a strong track record in overseeing paid advertising, retargeting efforts, social media engagement, and online campaign management. Proficient in analyzing ad performance and user behavior trends, and skilled in executing SEO tactics to enhance organic search visibility. Proven ability to devise and execute marketing strategies, nurture client relationships, conduct market research, and deliver impressive lead conversion rates and return on investment (ROI). Actively pursuing opportunities for a VP/Director-level role in Digital Marketing and Web Strategy, equipped with over a decade of hands- on experience and expertise in the following areas: Team Leadership Brand Building/Awareness Digital Marketing Strategy Measurement Planning Project Management Reputation Management CDP Planning &Implementation Personalization Planning andImplementation Content Marketing Strategy Persona Development Market Research/Analysis Conversion RateOptimization Digital Analytics Marketing Automation Tag Management SEO/SEM Strategies Social Media Outreach On-Page Optimization Technical SEO Auditing Attribution ModelingCAREER OVERVIEWValtech Executive Director, Data & Optimization Sept. 2021 Serve as Valtechss Global SME for Optimizely Experimentation, Optimizely Data Platform, and the Optimizely Personalization Suite. As an Optimizely Expert, I have a proven track record of helping clients such as Dolby, ADM, and Birkenstock achieve their business goals through data-driven marketing optimization strategies. By leveraging the power of the Optimizely platform, I have successfully designed and executed A/B tests, analyzed results, and implemented impactful changes to improve conversion rates, customer engagement, and overall revenue. My expertise in this area has allowed me to deliver exceptional results and exceed client expectations. Serve as the North American expert for Customer Data Platforms, Measurement Planning, Data Discovery, Personalization planning and Conversion Rate Optimization. Manage a team of 10+ analysts across the disciplines of Analytics Implementation, Reporting & Insights, MarTech Enablement, CRO, and SEOVerndale Digital Strategy Director Aug. 2017 Sept. 2021 Responsible for fulfillment of the Search Engine Optimization, Analytics & Tag Management, Content Strategy, Marketing Automation, Personalization, Digital Marketing Consultation, Digital Strategy Consultation and A/B Testing/Continuous Optimization Founded the Digital Strategy department and created all deliverables related to the team. Ran a series of workshops with the client to better understand their business goals / objectives, align those to digital marketing tactics and strategies, and execute on the specific tactics / strategies that are most impactful for the business. Collaborated with internal teams and the client throughout the entire customer experience, from pre-sale discovery, through strategic alignment, during build, and post launch. Served as the internal expert for SEO, Paid Media, Marketing Automation, Social Media Marketing, Personalization, Analytics & Tag Management, and A/B testing. Velir Studios Senior Analytics Lead May 2016 Jul. 2017 Responsible for developing in-depth forecasts, customized dashboards, and data analysis using various tools such as Google Analytics, Omniture/Site Catalyst, AT Internet, and WebTrends. Conducted analysis and insight into key metrics to improve search engine optimization and KPIs. Collaborated with UX analysts to review data and ensure clients remain on the leading edge of marketing analytics while performing SEO audits to ensure websites are optimized for both search engines and users.Propel Marketing Senior Manager of SEO, Analytics & Content Apr. 2013 May 2016 Oversaw fulfillment operations of 3 key product teams, Search Engine Optimization, Analytics, and Content while managing team members and assisting with the allocation of new resources. Founded the Digital Analytics department and developed two Analytics Consulting services Played a key role addressing fulfillment challenges with partners and third-party vendors. Helped drive training across departments as a thought leader for analytics, SEO, and marketing. Served as Propels analytics expert, providing customized analytics reports and insight for largest clients, identifying products where performance could be measured, and educating leadership. Provided internal training for SEO, Google Analytics, Google My Business, and website best practices as Senior Marketing Implementation Specialist and Team Lead. C-4 Analytics Client Account Manager Jun. 2012 Apr. 2013 Managed 25+ Accounts and provided monthly presentations/reports on digital marketing campaigns. Implemented integrated marketing campaigns utilizing email blasts, social media, and PPC. Applied on and off page Search Engine Optimization tactics to each accounts website. Tracked and analyzed integrated campaigns using Google Analytics and industry benchmarks. EDUCATION & DEVELOPMENTClark University Graduate School of Business MBA, Marketing & Social Change (May 2012) Clark University Bachelor of Arts, Psychology & Business Management (May 2011) CertificationsPlatinum Optimizely Most Valuable Professional(OMVP) in StrategyOptimizely Certified Experimentation StrategistCertified Web Analyst DAAGoogle AdWords SearchGoogle Analytics & GA4Google Tag Manager FundamentalsGoogle AdWords ShoppingTECHNICAL PROFICIENCYSitecore CMS, Sitecore Personalization, Sitecore Experience Optimization, Sitecore CDP, Optimizely Data Platform (ODP), Optimizely Personalization, Optimizely CMS, Optimizely Campaign, Tealium Audience Stream, Twilio Segment CDP, SEO Moz, Screaming Frog, Deepcrawl, Google Analytics, Google AdWords, Google Tag Manager, Google Data Studio, Google Sheets, A/B Testing, Digital Marketing Strategy, Social Media Marketing, E-commerce Marketing, Retargeting & PPC Campaigns, Onsite SEO, Technical SEO, E-mail Marketing, CSS, HTML, JavaScript Salesforce, Jira-Atlassian, Presentations |
