| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
(Street Address ) 912-9685 EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLEMarketing LeaderCustomer and Partner Marketing Manager with a successful track record of creating and implementing innovative marketing programs and strategies to support client and partner engagement as well as build a strong customer advocacy platform. A beyond-the-box thinker with a passion for building programs using technology resources to understand customer needs in an efficient, effective manner. Offer a valuable combination of both creative and analytical skill sets to tackle complex business challenges. Works effectively with leadership teams, direct reports, peers, and customers. A persuasive public speaker and presenter with strong verbal and written communication skills.Areas of ExpertiseCustomer Advocacy Project Management Technology Integration Sales and Channel OperationsInternational Marketing Client Engagement Process Improvements Sales Enablement Team Building Leadership Demand Generation Analytical Problem Solving Budget Management CommunicationManaging Client Expectations Time Management/Organization Trade Shows & Event ManagementTechnical ProficiencyContact Database Management (SalesForce.com HubSpot MS Dynamics Clearbit); Marketing Automation Management (Pardot/SFDC Marketing Cloud HubSpot MailChimp Sugar); Webinar platforms (Bright Talk BigMarker Zoom WebEx); Microsoft Office Suite (Word Excel PowerPoint Project); Web (WordPress Google Analytics Google Tag Manager); Project/Productivity Management (Asana Monday JIRA Workamajig Basecamp); Chat (Qualified Intercom); Other (Ask Nicely Bitly Channeltivity E2Open/Zyme Referral Rock Saepio Marketing Asset Management Social Studio Sprout Social Uberflip Zapier Zift)Professional ExperienceDemand Science, Danvers, MA (Remote) Aug 2021 Sep 2023Demand Science is a leading global B2B data company that partners with customers to upgrade their pipeline. Management of marketing technology stack and client testimonial review program in conjunction with relevant marketing demand generation campaigns.Global Engagement Marketing Manager / Marketing Operations ManagerLaunched and managed Customer Advocacy Program, including client references, case studies and video testimonials.Led client testimonial program and primary contact for review sites (G2, Trust Radius, Source Forge, Capterra).Managed referral campaigns for demand generation, increasing reviews and award wins across review sites.Managed NPS Rating Program via Ask Nicely platform. Initially launched in August 2021.Managed corporate brand-building and developed key relationships through event management, including, online channels, conferences, trade shows, and industry events.Delivered highly successful client events through networking and building productive relationships with national and international colleagues.Supported lead generation and demand generation efforts.Oversaw creation and implementation of marketing technology stack.Evaluated and implemented new technologies and add-on applications.Trained and supported marketing team on technology implementations.Liaison to corporate compliance for marketing technology applications.Managed agreements, invoices, and accruals for entire marketing organization.Expanded visibility of Demand Science utilizing review sites (Trust Radius, G2, Source Forge.).Review site testimonials increased by 200% and increased site awards for the organization by 300%.Launched internal testimonial program for greater engagement with Sales and Customer Experience.Captured 2-4 video testimonial interviews per month for digital marketing, case studies and client videos.Supported marketing campaigns and social media posts with 4-12 client reviews per month.Created custom chats via Qualified for more personal customer experiences.Launched NPS Program via Ask Nicely, which has provided greater client visibility.Implemented numerous technology applications, such as Bitly, Referral Rock, Clear bit, Optimizely, Social Studio, Qualified, Oktopost.Developed training materials, including FAQ guides and supported team training via webinars and videos.Evaluated and cancelled unnecessary technology stack applications, decreasing spend by over $200K.Supported creation of lead workflows within SFDC and Pardot/Marketing Cloud in conjunction with Sales Operations.Integrated applications within Pardot/Marketing Cloud and SFDC.Worked within Pardot/Marketing Cloud supporting lead uploads, automation, lead scoring and creation of campaigns, lists, forms, form handlers and fields.Supported launch of new comprehensive Demand Science web site.VIAVI Solutions, Colorado Springs, CO (Remote) Nov 2016 Jul 2021VIAVI Solutions is a global leader in network and service enablement as well as optical security and performance products. Global Management of Marketing Development Fund (MDF) Operations, internal communications for Channel organization, development of partner and internal training materials, supported sales organization with customer segmentation initiative.Channel Marketing Operations SpecialistOversaw MDF and Partner Acceleration Fund business systems and processes.Supported marketing team with partner adoption of marketing automation tool, specifically, content development and reporting.Administered Channel Partner Point-of-Sale and Inventory reporting efforts globally.Managed communication initiatives for channel team, including internal blogs and department newsletter.Supported corporate-wide customer segmentation initiative as sales operations analyst for North America.Expanded Point of Sales Reporting from 19 to 76 partners worldwide over 2 years.Developed MDF training materials, including FAQ guides and training videos for partners and internal VIAVI channel sales team.Updated POS Program Policy Guide and created partner FAQ and training guides.Created How-To Guide for our Partner Acceleration Funds Program.Assisted in the implementation of Microsoft Dynamics CRM.Increased adoption of partner marketing automation tool by >40%.Decreased MDF Expirations by >75%.Madsky, Englewood, CO Nov 2015 May 2016Mad Sky Managed Repair Program is a third-party administrator start-up organization specializing in roofing claims. Management of Salesforce platform, IT Staff, and acting Office Manager.Director OperationsOversaw various business systems and processes with primary focus being Salesforce.com.Managed office administration and IT staff.Supported CEO/Owner as acting Office Manager and Marketing Manager.Managed Salesforce implementation effort, which is the primary platform for the Mad Sky business.Organized various marketing initiatives supporting contractor on-boarding efforts, including social media and live events.Decreased office administration expenditures by >200%.ProBuild, Denver, CO Sep 2013 Nov 2015ProBuild is the nation's largest supplier of building materials for professional and contract home builders. Managed marketing systems in support of over 400 locations, including Saepio Marketing Asset Management, Channeltivity Marketing Fund Development, and Workamajig Project Management Application.Marketing Operations Manager, including Customer AdvocacyTracked and submitted supplier co-op marketing (MDF) funds for markets across the continental US and Alaska.Managed a user development team to maintain alignment of requirements between all locations and the marketing department in support of end-customer needs across 400+ locations in US (including Alaska.)Lead system training initiatives, including WebEx sessions and training support materials.Facilitated customer surveying efforts with focus groups and surveys to gather and understand needs.Reduced monthly system expenditures by 90% through streamlining and cancelling redundant systems.Increased co-op funds by 200% through recouping lost and expired revenue.Evaluated marketing asset management system requirements and led a complete refresh and launch.CONNEXALL, US, Boulder, CO Jul 2012 Feb 2013CONNEXALL is an enterprise-grade alarm management and event notification platform. Collaborated with a diverse team to create and manage cross-organizational, integrated marketing strategies.Marketing Communications ManagerSpearheaded marketing automation efforts for lead generation and nurturing to improve sales and marketing efficiency.Developed and launched new corporate brand, including a new corporate web site, product collateral, logo, and outbound marketing strategies.Managed marketing and sales campaigns through online, offline, and in-person channels.Created content for email marketing efforts, collateral, web, and special projects.Big Sky Communications, Denver, CO Jun 2011 Jul 2012Big Sky Communications develops programs combining public relations and effective customer success stories. Managed the global customer reference program for a suite of SAP products and services for customers across North America, Europe, China, and the Middle East.SAP Customer Advocacy Account Marketing ManagerCollaborated with SAP sales and marketing teams in recruitment and engagement efforts with both customers and partners globally.Managed customer advocacy/reference asset creation projects (case studies, videos, references) utilizing a variety of internet tools.Built and fostered strategic relationships with internal and external stakeholders globally.Inherited and completed nearly 80% of marketing advocacy/reference projects from other managers.Streamlined the customer advocacy/reference experience to improve product usage while creating compelling content appropriate for a diverse range of cultures.Intermap Technologies, Englewood, CO Nov 2001 Sep 2010Intermap Technologies is an international industry leader in the development of geographic information systems (GIS). Drove development and implementation of strategic marketing and communication initiatives to promote programs both nationally and worldwide.Senior Marketing Manager, ProgramsManaged corporate brand-building and developed key relationships through online channels, conferences, trade shows, and industry events.Initiated corporate efforts in the US to establish human resources management practices prior to the development of Intermaps formal HR department.Gathered customer objectives and utilized pre- and post-event marketing to connect with attendees at tradeshows, grow customer base, and drive revenue.Delivered highly successful partner/client events in 15 countries through networking and building productive relationships with national and international colleagues.Developed content for investor reports, collateral, Web sites, and PR vehicles.Diversified revenue stream and increased profitability by integrating a full-scale automated marketing system and multi-touch marketing campaign with Salesforce.com.Increased qualified contacts by 1000% through highly personalized brand communication campaigns with integrated marketing and sales efforts.Launched Intermaps first educational webinar and seminar series within previously untapped national and international markets to attract more new prospects than all other live events combined.EducationMBA in Marketing and Information SystemsRegis University, Denver, COBA in Finance and MarketingWestern Illinois University, Macomb, IL |
