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Title Social Media Digital Marketing
Target Location US-MA-Boston
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Candidate's Name
DIGITAL MARKETING COORDINATOR BOSTON, UNITED STATES PHONE NUMBER AVAILABLEDETAILSBostonUnited StatesPHONE NUMBER AVAILABLEEMAIL AVAILABLESKILLSDigital & Print MarketingAdobe Creative SuiteCRM ToolsGoogle AnalyticsCopywritingCommunication SkillsCollaboration SkillsAbility to MultitaskPROFILECreative Digital Marketing Coordinator with experience building, maintaining, and running successful marketing campaigns while assessing customer desires and generating content across multiple platforms. Adept at creating and implementing successful digital and print materials aimed at improving brand awareness and presence. Skilled in monitoring and reporting marketing objectives to maintain necessary internal communications within the company.EMPLOYMENT HISTORYMarketing Designer / Sales Support at Coldwell Banker Realty, Boston May 2021  PresentCreated custom designed marketing materials for top producing agents using Adobe Suite (brochures, postcards, presentations, signage, reports, awards, social media, flyers etc.) Successfully executed marketing campaigns to increase website/social media traffic for agents. Utilized tools for DIY Marketing purposes (InTouch, Xpressdocs, Moxi, Canva). Assisted in EMarketing campaigns through our systems (InTouch, Homebase, Prospect Square, Market Reports, etc). Enforced our brand identity through materials, presentations, and online media. Data entry to company provided systems and profile maintenance.Photography Assistant and Social Media Specialist at Kevin Day Photography, Boston February 2017  December 2020Successfully created innovative story lines and blog posts for digital content and developed unique campaigns to promote the brand and our packages through a digital marketing mix. Directed social media initiatives to promote guest retention, and engagement through SEO processes that increased overall website traffic by 6%. Managed client communications through phone calls and email, including addressing inquiries and applying feedback to meet customer satisfaction and build customer trust. Produced marketing photos, graphics, and layouts for Social Media that were attractive and high-quality by applying skills in Adobe Photoshop and Spark that increased brand awareness by 12%. Led key marketing projects using outbound Email to raise customer retention by 15%. Drove Customer Expansion by identifying customer questions and issues to boost loyalty and nurture customer relationships. Digital Marketing Specialist at Canvas Fine Arts, Boston February 2018  August 2019Developed informative Newsletters, Email campaigns, online flyers, and promotional content using Constant Contact, Adobe Spark, and Social Media which drew in new clientele and enabled the company to reach new markets. Assisted with building social media accounts and creating marketing strategies by working closely with clients to learn how I can best help them real their goal. Implemented and maintained an editorial calendar for clients' social media channels, which placed clients in position to reach KPIs. Studio Assistant at Alternative Art Space, BostonSeptember 2017  May 2018Managed strategic business planning, studio management and day-to-day operations while exuding exceptional customer service. Wrote and uploaded quality blog posts for the client's online catalog and social media.EDUCATIONBachelors, Eastern Connecticut State University, Willimantic Minor in Digital ArtPresident of Photography Club

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