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A proven, hands-on marketing leader with a track record of successfully leading global teams in matrixed organizations, delivering results through impactful marketing initiatives and process improvements. Accomplished in driving integrated strategies with a focus on creative execution, compliance, and global event management across diverse industries, using Agile and/or Waterfall methodologies. Expertise includes global rebrands, experiential events, brand governance, and integrated omni-channel campaigns. Native English speaker proficient in French and Spanish.SkillsGlobal team management: Agency and vendor management covering creative, production, and marketing operationsCross functional team leadership working with stakeholders across Content, Analytics, Tech and C-SuiteB2B/DTC integrated activations for product & brand launches, incentive trips, press tour, consumer and trade exposProficient in PM & CRM Software: Jira, Confluence, DAM, Smartsheets, Workfront, Basecamp, HubSpot, Klaviyo, ExactTarget, Mailchimp, generative AI, Cvent, G-Suite, Canva, Zoom, Slack.Professional ExperienceCulture Encounters  Richmond, VAMarketing Program Manager (Contract) Feb 2023 to presentIntegrated marketing strategy and rebranding plan for a non-profit organization for adolescents. Building team, systems and standards related to marketing, events, programs, PR, and partnerships in support of short and long-term fundraising strategy.Kohler Co. - Kohler, WI Oct 2021  Apr 2022Creative Project Manager (Contract)Project managed digital and web projects in partnership with account managers and the business teams. POC for external creative agencies on multi-day online events, global trade shows and integrated campaign creative spanning briefing, design, copywriting, photography, paid social, email, and SEO.Developed project timelines and estimates, and ensured all projects were completed on time and within budget. Utilized project tracking system to enter project plans, resource allocation plans, project budget information, and other information as required. Used Jira to initiate technical and web requests and Confluence to monitor and activate long-form and digital marketing content.American Express Global Business Travel  Jersey City, NJ Aug 2019  Sept 2020Global Brand ReviewerMarketing lead in global brand governance to implement rebrand, demonstrate brand standards and set new processes by communicating and documenting brand and disclosure changes. Created process improvements to reduce global brand review standards by ~11 days on 200+ content pieces per month. Drove brand communication and disclosure changes across the global organization and led brand, editorial, and compliance guidance to key stakeholders across US, Europe and Asia.Led brand compliance to analytically process and provide guidance on global all public-facing material company-wide including digital executions, sales enablement, and new business pitches. Used Smartsheets for technical and project documentation and served as administrator for Workfront project management system responsible for troubleshooting technical issues, building workflows, reporting, and training staff.American Express Company  New York, NYSr. Project Manager, Marketing Automation (Contract) Sept 2017  Mar 2018PM positioned within the technology capabilities team as a marketing expert for the Set & Forget digital co-marketing programs. Standardized campaign procedures to help marketers implement strategic logic, and build trigger segments, and events for automated acquisition campaigns. Maintained intranet sites, created technical documentation and disseminated sales materials to global teams.Konica Minolta  Ramsey, NJMarketing Communications Specialist (Contract) Jan 2017  July 2017Supported the execution of a strategic communications program within global regions for workplace technology. Developed pre-launch activities for product planning, sales enablement and training, product collateral, and competitive analysis for B2B technology solutions. End-to-end responsibility for top-tier media journalists and Advisory Panel members over 100M+in annual revenue on multi day events held in Berlin, London, and New York City. Site selection, ROS & programming, events, meals, travel reservations, and working meetings.Cognizant  Teaneck, NJ June 2016  Dec 2016Integrated Marketing Communications Manager (Contract)Development of above and below-the-line creative including 6 television commercials, print, digital, and OOH advertising. Primary POC with agencies and creative vendors on storyboarding and content development for technology related events shows, media presentations and in-person trade shows.Merrill Lynch Bank of America  New York, NY Oct 2014  Sept 2015Sr. Project Manager, Content Marketing (Contract)Content management and administration of thought leadership publications and execution of digital campaigns in support of content plans with additional focus on compliance oversight. Modernized virtual event processes and wrote new procedures covering talk tracks, scripting, KPIs, reporting, and best practices. Worked with senior analysts and C-Suite over 150 long-form content publications in support of ML Investment Portfolios.Value Line Inc.  New York, NY Feb 2012  Jan 2014Marketing Operations ManagerLed execution of multi-channel B2C marketing strategy including creative development, template creation, and campaign schedules for multi-pronged cross-sell initiatives. Established digital, print, and consumer-facing test & learn programs. Provided guidance and strategy advice to stakeholders. Developed KPIs for digital and print channels. Produced revenue and metrics reports. Managed email marketing operations and CRM systems.American Express Company  New York, NYMarketing Manager (Contract) Feb 2009  Oct 2011Customer segmentation, contact strategy, and trigger methodology for demand-generation teams focused on customer behavior and optimal time targets. Designed Test & Learn campaigns resulting in $1.5M+ sales, a 3% increased response rate, and lowered opt-outs by 50%. Digital executions led to 4M impressions and sales 220% over projections.Managed global off-shore technical team to rebrand 10 re-designed technical report templates in 4 months. Developed case study project and managed writing team and creative agencies to create 6 high-profile case studies. Developed creative and coordinated distribution of sales enablement materials including printed sales sheets, presentations and digital tools for field marketing teams.Site & event selection, and managed speaker appearances to improve executive positioning, brand recognition and thought leadership activities. Negotiated packages for savings of over 40% and optimized event calendar for audience selection, premium visibility, budget, and ROI.EducationUniversity of South Florida  Tampa, FLMaster of Business Administration: Marketing StrategyBachelor of Arts: English