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Title Business Development Sales Team
Target Location US-MN-Minneapolis
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CAREER SUMMARY Executive Sales Leader with focused experience in key account management in medical device and diagnostic equipment, leveraging 20+ years of strategic sales solutions, dynamic team leadership, C-Suite collaboration, and business development to achieve or exceed sales goals consistently, drive multi-million-dollar revenue increases, and establish impactful partnerships. Built the sales team from the ground up, recruiting and hiring top talent and providing best-in-class leadership to ensure the achievement of the companys objectives. Served on the Sales Leadership Council from 2021-2024, offering recommendations and actionable insights to strengthen overall sales and revenue growth and support new sales team members. Launched FDA-approved capital equipment analyzers into a competitive market while managing a $1.45M+ budget for both capital and consumables, as well as engaging with prospective IDNs, Reference, and Hospital clients to secure large accounts. Established a consultative leadership approach with upwards of 9 Distribution Sales Specialists to drive sales processes involving stakeholders and significant deals for a start-up company that manufactured and implemented an FDA-approved Bacteria Detection Device for platelet transfusion. Recognized as the 1st Account Manager in the US company to sell the Customer Reference Program along with the customers purchase of the Adams Ha8180v A1c instrument. Earned Presidents Club Award 5 years and delivered 124% YTD to Plan on installation of the GEM 4000 instrument.PROFESSIONAL WORK EXPERIENCECITIZEN CARE HEALTH SOLUTIONS  TORONTO, CANADARegional Area Director 2024 Built the sales team from the ground up, recruiting and hiring top talent and providing best-in-class leadership to ensure the achievement of the companys objectives. Empowered business development efforts, expanding sales in the Midwest by providing software solutions to simplify and engage at-home and point-of-care medical testing for Health Systems, Surgical Centers, Urgent Care Clinics, and Skilled Nursing Facilities. Regularly interfaced with C-Suite, fostering high-level collaboration and communication to navigate the staff through challenges and changes. Crafted and implemented impactful sales strategies and marketing initiatives to enhance brand awareness and accelerate sales and revenue growth. Developed a culture of growth and opportunity, uniting innovation, collaboration, and outstanding leadership to drive excellence and deliver the highest quality care.BAXTER INTERNATIONAL, INC. (ACQUIRED HILLROM IN 2023)  GREATER MINNEAPOLIS-ST. PAUL, MN Acute Care Specialist 2021  2024 Provided valuable coaching and mentorship, leveraging industry expertise and keen leadership skills to advance the careers and support the professional development of junior staff members. Distinguished consistently as a top sales performer, receiving top US sales performer accolades in 2021, 2022, and 2023. Routinely exceeded or achieved sales goals, delivering an impressive 126% above annual sales goals for the 2022-2023 year. Served on the Sales Leadership Council from 2021-2024, offering recommendations and actionable insights to strengthen overall sales and revenue growth and support new sales team members. Recognized for exceptional leadership by team members, regularly receiving positive feedback for a supportive and motivating leadership style.Karin PflugPHONE NUMBER AVAILABLE m s k a r i n p f l u g @ g m a i l . c o m w w w . l i n k e d i n . c o m / i n / k a r i n - p f l u g / CORE COMPETENCIESSales LeadershipStrategic Account ManagementMedical Device & Diagnostic EquipmentSales ExpertiseImpactful Sales SolutionsDynamic Team LeadershipC-Suite CollaborationBusiness DevelopmentConsistent Top Sales PerformerCRM ProficiencyHigh-Level NegotiationClient Relationship ManagementProject LeadershipSales Management Coaching: MillerHeiman & New Strategic SellingResearch & AnalysisSales Forecasting ManagementTerritory ManagementCoaching & Mentorship Cross-functionally collaborated with various teams, including the acute care team and the home healthcare team, fostering the sharing of knowledge, skills, and resources to optimize successful outcomes. VERAX BIOMEDICAL  MARLBOROUGH, MAArea Sales Director 2020 Established a consultative leadership approach with upwards of 9 Distribution Sales Specialists to drive sales processes involving stakeholders and significant deals for a start-up company that manufactured and implemented an FDA-approved Bacteria Detection Device for platelet transfusions. Led and executed sales strategies throughout the North Central Region, including MN, SD, ND, MT, NE, KS, WI, as well as Upper UP of MI, driving sales strategies for product launch within Hospital System (IDN), Transfusion Services, and Blood Centers. Drove high-level sales strategies to reach 94% achievement of early conversion of New Product Launch with current customer, leading to impactful revenue increases and expanding professional relationships. Managed 2 different types of revenue, including current customer and new customer revenue, successfully reaching 100% of the 1st quarter goal against a $487K annual budget. Spearheaded area success through complex value analysis sales processes and team distribution, ensuring training and knowledge for all representatives to drive impactful revenue growth. ARKRAY USA  EDINA, MNRegional Account Manager  North Central Region 2017  2019 Launched FDA-approved capital equipment analyzers into a competitive market while managing a $1.45M+ budget for both capital and consumables, as well as engaging with prospective IDNs, Reference, and Hospital clients to secure large contracts. Led the North Central Region consisting of MN, ND, SD, IA, WI, MO, NE, and KS to drive innovative sales strategies for 2 instruments (urinalysis instrument and A1c instruments for efficacy of diabetes treatment) utilized in Hospital Laboratory or Private Physician Clinics. Successfully reached 118% of the Sales Incentive Plan in 2017 and 103% of the plan of the Achieved Consumable Quote in 2018 by acting as a mentor and leader in the region, consistently being recognized by upper management and industry leaders. Recognized as the 1st Account Manager in the US company to sell the Customer Reference Program along with the customers purchase of the Adams Ha8180v A1c instrument.INSTRUMENTATION LABORATORY  BEDFORD, MASenior Technical Sales Representative/Clinical Application Representative 2006  2017 Acted as a clinical sales leader to help healthcare providers enhance patient care and efficiency through the distribution of a blood gas analyzer, utilizing successful sales tactics to establish key partnerships and decision-makers to achieve a $2.1M sales budget. Worked directly with Practice Managers, Perfusionist, Hospital Laboratory, Respiratory, and Point-of-Care staff to execute installation and training for 100+ professionals. Gained knowledge and proficiency in various diagnostic equipment, contributing to sales success in this arena. Throughout 11+ years, achieved Territory P&E versus Budget upwards of 114.9% and achieved 100%+ consistently. Championed Territory P&E Revenue versus Budget 96% during K+ disable issues on GEM4000 YTD to Plan. Earned President's Club Award 5 years and delivered 124% YTD to Plan on installation of the GEM 4000 Instrument. Appointed to Sales Advisory Board in 2008 and 2010 due to exceptional sales leadership initiatives. Recognized as Peak Performer 2009 due to consistently achieving sales goals and driving new revenue. ADDITIONAL NOTABLE EXPERIENCE:Nova Biomedical  Regional Account Executive Anodyne, Inc.  Business Manager for Rehabilitation Products & DME Sales On Call Clinicians  Physical Therapist Assistant EDUCATION & PROFESSIONAL DEVELOPMENTSt. Cloud State University  BES, Physical Education/Science Anoka-Ramsey Community College  AS, Physical Therapy Assistant Former National Register  Emergency Medical Technician Online Trade Academy  Mastermind Community for Traders Membership Strategic Investor

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