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Click here or scroll down to respond to this candidateCandidate's Name
DALLAS, TX214.986.5555 EMAIL AVAILABLE Website: Candidate's Name .com LinkedIn: https://LINKEDIN LINK AVAILABLE PROFESSIONAL SUMMARYChief Executive Officer (CEO) Chief Marketing Officer (CMO) Visionary Marketing Leadership Candidate's Name Home, a licensed on-air segment on QVC. As a seasoned leader, Kathy delivers results leading a high-performing and focused team and ensures successful strategic execution. Kathy translates her expertise into performance driven metrics to create proven results.INDUSTRY SKILLSAnalytical Strategist Executive Acumen & Leadership Go To Market (GTM) Precise StrategyDirect to Consumer (DTC) Business to Business (BTB) Brand Development LifecycleProblem Solver TV, Video, Vlog, Blog Host Cross-Functional CollaborationData Driven AnalysisMulticultural Team BuildingRelationship DevelopmentPrivate Equity (PE) InvestorSocial Media Subject Matter ExpertTrendsetter & Online Media InfluencerBOARD OF DIRECTORS MARKETING SEATFashion Group InternationalEquest Equine Horse TherapyTexas Eating Disorders AssociationPROFESSIONAL EXPERIENCECHIEF EXECUTIVE OFFICER (CEO), AMAZON INFLUENCER, BRAND DIPLOMAT, May 2022 Present THRIVE by Candidate's Name
Mold and steer companies with unwavering passion, dedication, and hands-on involvement, applying a full spectrum of career skills to drive success through relentless effort and commitment.Reach unparalleled success and foster exceptional creativity, driving innovative solutions and extraordinary results.Orchestrate a visionary, data-driven marketing strategy across digital channels, achieving a 50% improvement in ROI and a 75% boost in engagement.Engineer dynamic digital-first teams into strategic partners, driving a 75% boost in campaign performance and a 60% increase in client productivity, outpacing competitors.Unify brand presence by creating and implementing cohesive brand guidelines, leading to a 60% rise in online metrics and a 25% growth in company performance.Champion cross-functional teams to execute the annual operating plan, ensuring alignment with business objectives and market trends.Harness data-driven insights to refine client marketing strategies, driving a 75% improvement in customer acquisition and a 30% reduction in business development costs.Obtained trademarks for Candidate's Name , Page 2PHONE NUMBER AVAILABLE EMAIL AVAILABLECHIEF EXECUTIVE OFFICER (CEO), CHIEF MARKETING OFFICER (CMO), January 2005 Present Design Life Style, Dallas, TXPropelled a trademarked brand from inception to Go-To-Market, boosting brand recognition and market share by 50% through ongoing enhancements.Ignited a 90% increase in customer engagement and a 70% sales boost by leading a team in dynamic storytelling.Forged and refined a 14-year innovation pipeline with the VP of Brand Strategy, aligning with market trends and elevating product success rates by 80%.Maximized marketing budgets across brands, reducing costs by 50% with effective online and social media strategies while preserving impact.Spearheaded an Amazon Influencer site, https://Candidate's Name boutique.com, and developed marketing plans, generating over $1M in annual revenue, expanding to new cities, and launching international shipping.Architected PR strategies that strengthened media and stakeholder relationships, amplifying brand visibility and influence.Strategically acquired on Magazine Street in New Orleans, driving a 40% sales increase through visionary marketing acumen and local press engagement.CHIEF EXECUTIVE OFFICER (CEO), (INTERNATIONAL) CHIEF MARKETING OFFICER (CMO), January 2005 May 2023 Isabella Collection by Candidate's Name , Dallas, TXIgnited the flagship company from the ground up and elevated it to one of the nations top-selling home collections through visionary leadership and keen market trend analysis.Deployed the trademarked Isabella Collection by Candidate's Name , driving it to $10M in revenue through dedication, a clear vision, and sweat and tears.Championed brand strategy, implementing core business initiatives and enhancing marketing communications, leading to significant growth in VMS segments with a genuine commitment to excellence.Joined forces with E-commerce teams to uncover business needs, leveraging research and data analytics to increase brand recognition by 90% from start to finish, driven by a passion for impactful results.Navigated global logistics for shipping to over 15 major retailers, including QVC, Neiman Marcus, and Nordstrom online, ensuring reliable delivery.Piloted a team of 40, fostering an inclusive culture and data-driven outcomes, achieving collaborative growth.Directed the P&L for the VMS portfolio, achieving OKRs and a 60% improvement in financial performance through strategic planning and execution.Designed, manufactured, and fortified a beloved bedding collection at Neiman Marcus and an on-air segment at QVC, with the licensed Isabella Collection being 95% domestically produced and fully automated, reflecting a commitment to quality and innovation.AWARDS & ACCOLADESLicensed Fielder Home for QVCFashion Group International / FGI Board MemberNeiman Marcus Top Award-winning Designer for 14 consecutive years with the longest running bedding collectionTV Host & Lifestyle Correspondent on The Fielder Report for Designing TexasFeatured by The Huffington PostHonored by Escada as one of Dallas Top Empowered WomenInternationally Recognized Women That Soar, Entrepreneur of the YearAwarded the R. S. Munger Business Pioneer Award, Greater East Dallas Chamber of CommerceBill Barrett Philanthropic Award, by Love for Kids 40 years since a woman has received this awardCEO Mom award as one of Dallas Power 15EDUCATIONBachelor of Arts, Marketing, University of North Texas |
