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Click here or scroll down to respond to this candidateCandidate's Name
Street Address EMAIL AVAILABLE PHONE NUMBER AVAILABLE (cell)CHIEF MARKETING OFFICER / BUSINESS DEVELOPMENT EXECUTIVE PRODUCT MARKETING LICENSING SPONSORSHIPS BRANDING ADVERTISING DIGITAL MEDIA CORPORATE SPOKESPERSON PROGRAMMATIC MEDIA AD-TECH CLIENT ACQUISITION AND RETENTION PROFESSIONAL EXPERIENCE6P COLOR INC Burbank, CA 2024 to PresentExecutive Vice President6P Color Inc. is a color science innovation company that enables colors that have never been seen on any digital screen. CMO CONNECTIONS LLC Chatham, NJ 2020 to 2024PrincipalConnecting brands with innovative, revenue-generating, and cost-saving marketing solutions. Representing Clyde, Zuberance, Soofa, Mabaya, Sussd, Viral Gains, Evergreen Trading, CommerceIQ, RTB House, Lewis Innovations, Rokt, Aura Devices, Support.com, Firework, and Tent Collective. ZIFF DAVIS New York, NY 2018 to 2020VP Strategic Account Development and Brand Licensing Full funnel ownership of brand licensing practice and new client acquisition. Developed strategic recurring multi-element digital media relationships with best-in-class consumer electronics and technology brands including Verizon, Samsung, LG, Microsoft, Google, HP, Epson, Asus, TCL, Brother, Canon, OnePlus, etc. Championed end-to-end licensing pipeline including client identification, prioritization, prospecting, acquisition, and retention. Attained 104% of quota in 2018 and 112% of quota in 2019. OWNERIQ, Boston, MA 2013 to 2017SVP, Strategic Channel DevelopmentCreated alliances that connected top appliance and consumer electronics manufacturers with retailers through the utilization of OwnerIQs programmatic media solutions. Developed strategic 2nd party data partnerships resulting in over $5 million in annual revenue. o Placed pixel on Samsung and GEs websites allowing The Home Depot to target consumers shopping for major appliances. o Gave LG the ability to target box shoppers on Staples site since moving is a key life change that triggers a TV purchase. o Provided Frigidaire with access to consumers who were searching for refrigerator repairs so they could offer up display ads with unique product quality messaging to drive conversion. Partnered with appliance and consumer electronics buying group Executive Directors through the development of customized marketing programs which in turn earned OwnerIQ preferred vendor status. Received OwnerIQs 2015 President's Club recognition by surpassing revenue goal by 40%. SHARP ELECTRONICS CORPORATION, Mahwah, NJ 1993 to 2012 Chief Marketing Officer (2010-2012)Spearheaded brand repositioning and enhancement project, which resulted in a new strategic messaging platform that identified Sharp as a company that is committed to the use of technology to improve the essential moments of their customers lives. Developed a new narrative for the Sharp brand complete with revised messaging, visual elements, guidelines, and employee communications that supported the new brand position. Responsible for all corporate sponsorships and alliances (please see details below). Managed all corporate agency relationships and brand development efforts including advertising, public relations, website development, social media, and corporate events. Corporate spokesperson communicating marketing and product development goals and objectives at press conferences, trade shows, industry councils, editorial events, and dealer meetings. Served as the Chairman of the Board for the Association of Home Appliance Manufactures. SVP, Marketing - Consumer Electronics & Home Appliances (2004 - 2010) VP, Marketing - Consumer Electronics & Home Appliances (2000 - 2004) Directed a team of marketing and product planning professionals who were accountable for over $2B in annual appliance and CE revenue. Ran team that negotiated, managed, activated, and communicated all corporate sponsorships and alliances for Sharp AQUOS: o Official HDTV of Major League Baseball 2007-2012 o Official HDTV of NBC and the NBC Experience Store - 2005-2010 o Official HDTV of Universal Pictures and Theme Parks - 2005-2010 One of 3 executive leaders chosen to head the transformation initiative focusing on U.S.-based product development. Led product development team that launched and marketed the Microwave Drawer, Sharps 1st product that was created in the USA Responsible for the development and launch of Sharps largest brand campaign featuring the AQUOS liquid crystal television line. Received Advertising Ages Top 50 Marketers award for the 2005 AQUOS campaign. Organized and directed strategic partnership efforts with best-in-class national accounts, resulting in an 88% increase in sales, number one TV market share at Best Buy, and the tripling of 2002 selected products at Circuit City. Was the face of Sharp at press conferences, dealer meetings, conferences, etc. Served on the Board of Directors for the Association of Home Appliance Manufacturers from 2004. AVP, Marketing - Consumer Electronics Group (1999 2000) AVP, Sales & Marketing - Home Digital Division (1998 1999) Initiated and continually updated 3-year product plans, which evaluated new technologies, projected competitive movement, and identified key products to leverage Sharps core competencies. Developed strategic alliances with software and service partners resulting in recurring revenue streams for audio, video, and digital products Managed all product development and marketing efforts for the Home Digital Division, a unification of the Digital Products and Audio/Video Divisions Hand-picked by Sharps U.S. President to head up a newly formed division whose charter was to launch Sharps digital television products in the US market under the SharpVision brand name. Managed a national sales force that together with a network of sales representatives launched, merchandised, and supported SharpVision branded home theater and digital products in over 800 select U.S. storefronts. Managed the complete product development process and created a launch strategy to introduce digital television products including national advertising, dealer education, consumer awareness, and retail support. Director, Product Planning - Audio/video (1996 1998) Identified Sharps unique product position by forecasting industry trends, technology advancements, and competitive movement. Collaborated with overseas factories, U.S. multimedia department, and domestic labs. Strengthened dealer relationships by organizing comprehensive line reviews through product managers, while managing product positioning through extensive distribution plans. Created unique marketing programs for the expansion and communication of key new products. National Sales & Merchandising Manager Viewcam (1994 1996) Product Marketing Manager Camcorders (1993 1994) Managed the development and introduction of the Viewcam camcorder from its conception. Hired, trained, and managed a team of six Regional Sales Managers whose responsibility was to expand distribution, increasing sales and market share of Viewcam line of camcorders. Identified target dealers by category, while providing the sales team with a comprehensive sales and merchandising program designed to seed Viewcam products. Doubled distribution in less than two years resulting in a 5% increase in market share. Managed a $20 million promotional budget, the largest ever at its time for a single Sharp product, consisting of a national advertising campaign, consumer promotions, public relations events, dealer merchandising, and support. Crafted an integrated rollout program including advertising, consumer outreach, dealer support, training guides, and POP displays. EDUCATIONBachelor of Science, Marketing, University of Scranton, Scranton, PA Deans List COMMUNITY SERVICEBoard of Directors, illuminAid 2016 to PresentilluminAid enables the most under-served communities in the world to lift themselves out of poverty by gaining access to knowledge that can transform their lives. We do this by working with subject matter experts and teaching locals how to produce educational videos using low-cost video cameras and cordless projectors in typically hard-to-reach locations. Board of Directors, Clean the World 2008 to 2020Clean the World is a social enterprise that collects and recycles partially used soap from hotels to donate to organizations that provide aid to impoverished people around the world. By providing soap to those in need, Clean the World helps prevent the spread of disease and save lives. HONORS & AWARDSOwnerIQ Presidents Club, 2015Ranked #14 in the ExecRank list of Worldwide Marketing Executives, 2012 Advertising Ages Top 50 Marketers Award, 2005Bronze EFFIE for Advertising Effectiveness, 1995BOARD MEMBERSHIP & AFFILIATIONSMarketing Professional Advisory Council member for The University of Scranton since 2016 Path to Purchase Institute Faculty Member 2015 - 2017 Advisory board member for The Mall Channel 2013 - 2018 Advisory board member for Sherwood Trading Group from 2013-2015 Chairman of the advisory board for Owner IQ from 2012-2017 and advisory board member 2010-2012 Founding Governing Body Co-Chairman of the NY Area CMO Collective from 2006-2012 Chairman of the Board for the Association of Home Appliance Manufacturers 2012, and board member from 2004-2012 Consumer Electronics Association Board of Industry Leaders, Video Division Board and Academy of Digital Pioneers |
