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Boston, Massachusetts PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedInCAREER STATEMENTAs a Marketing graduate, I excel in designing and implementing effective social media strategies across various platforms. With three years of experience in social media, I have not only developed a knack for understanding different platforms and creating content but also for harnessing data to maximize communication across all platforms.WORK EXPERIENCETopsort (B2B Tech startup in Boston, MA) - Growth Marketing Specialist 2023 - Present Developed overall brand strategy for 20% increase in brand awareness & sales, both in store and online. Spearheaded the development of innovative social media & web content to attract larger clients such as Walmart. Employed performance analysis to refine sales strategies, achieving a 6-5% increase in both online and offline sales Optimized sales campaign by analyzing lead & churn customers increasing campaign efficiency by 20%. Developed a cross-platform campaign strategy through social media & SEO, using web analytic tools such as Google Analytics 4. Led LinkedIn campaign curation and conducted weekly performance reporting, enhancing platform efficiency by 37%. Boston University: Fitness and Recreational Center (Boston, MA) - Graduate Marketing Assistant 2022 - 2023 Executed digital marketing campaigns, enhancing e-commerce product content resulting in a 30% increase in engagement. Orchestrated the Swiftie TikTok campaign, successfully increasing follower count by 70% and boosting engagement rates by 30% Collected qualitative research curated FitRecs first blog channel, generating 1540+ page views Revamped social media strategies, enhancing presence across instagram leading to a 40% increase in membership signup rate. Oversaw video production, art direction and content for FitRec, becoming the top performing portfolio. Bazaar Technologies (B2B Tech startup in Karachi, Pakistan) - Brand Product Lead 2021 - 2022 Managed online community interactions at, fostering positive relationships leading to 20% increase in talent acquisition. Produced the "Life at Bazaar" employer branding video on LinkedIn driving a 37% increase in talent acquisition.. Led consumer insight-focused marketing programs, boosting app traffic and daily app orders by 10%. Excelled in campaign management and strategic facebook targeting, doubling app downloads Launched and created the first instagram & TikTok strategy for Bazaar resulting in 20% Increase in talent conversion. Team Reactivate (Karachi, Pakistan) - Creative Associate 2020 - 2021 Contributed to the award-winning advertising campaign for Tresemme Salon at home, receiving the prestigious Effie awards. Created content calendars for 5 global portfolios, ensuring timely content delivery resulting in a linear 7% growth of instagram. Conducted qualitative customer research,revamping Unilever's flagship product, Sunsilk, resulting in a 10% increase in sales. Despite societal stigmas, led Shan's episodic series, displaying the story of Pakistan's first transgender lawyer resulting in 1.1 million Youtube views. Conceptualized & executed Doves #HideNoMore campaign, making it the first ever Dove DVC in Pakistan. Curated storyboards, creative strategizing to execute RFP for clients such as Unilever winning 12 of their portfolios RELEVANT SKILLSDigital Marketing and Market Research Skills:Proficient in: Data Analysis, Social Media Marketing, Market Research, Campaign Management, Platform Marketing, Strategic Targeting, Facebook Advertising.Skilled in: Consumer Insights, Organizational Skills, Video Marketing, E-commerce, Interpersonal skills Technical Skills: Python, SQL, PowerBi, MS Office, Salesforce, Asana, MixPanel, Adobe Suite, Google Analytics 4, Figma.EDUCATIONBoston University 2024-PresentM.S.C Applied Business AnalyticsBoston University 2022-2024M.S.C Global Marketing ManagementStanford University Summer 2018International Honors Program