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EXPERIENCEPROCTER & GAMBLEBRAND AND INNOVATION DIGITAL CONSULTINGStreet Address  to PresentE Commerce Innovation StrategiesBig Commerce Theme and Design CustomizationGA4 Analytics Segment.io / API Automation Life Cycle Marketing Events Microservice Architecture - Modular Omni Channel Content Build and Deployment Typography SystemYSL150BRAND AND INNOVATION DIGITAL CONSULTINGPrincipal2012 to PresentProjects Include:Chalkdust Consulting2020-2021BtoB Program Strategy. API/Relational Data Toolset Platform and Sales Tools. Globalization. Revlon2018Process Management Analysis and Systems Innovation Conversion of Wordpress/Symphony Commerce to Shopify Plus Scaling and Automation RecommendationsGit/AGILE Asset Management with real time moderation tooling setup Responsive Template and Asset Management Toolkit Development Design Process Audit / Stakeholder Workflow Research STAFFHBO2006-2012Early Stage Product Development Design HBO/GO Cinemax/GO User Testing Affiliate Market Partners: Comcast, Verizon, Apple, Google, Direct TV User Experience Interviews, Iterative User Based Prototyping, Geo Segmentation (Wisconsin, PA, Baltimore) Design and Deployment of HBO/Cinemax GOAffiliate Marketing Campaigns to 30 million users/daily campaigns Licensing and Asset Management Requirements setup (Open Text/Artesia) Hire and train development team that included designers, copy, usability, program management STAFF AND CONSULTINGESTE LAUDER COMPANIES2001-2007Art Direction for Clinique Affiliate Mailers / Irving Penn Photography Interactive Training Guides for Este Lauder Corporate and Lauder Family/ General Manager Development / MediaGlobalization / Localization Asset Management and Print/Digital Color Standards Process for Clinique Color Guides Rebrand of Lab Series for MenProduct Launch of clinique.comProduct Launch of Essence for La MerCONSULTINGTHEKNOT.COM2005Early Stage Product Development / Brand DesignAffiliate Program Development Partnership with American Express yoonsun leeEMAIL AVAILABLEPHONE NUMBER AVAILABLEportfoliohttps://www.ysl150.com/githubhttps://github.com/persephonepunchTECHNICALAdvance Creative Suite (Photoshop, Illustrator, InDesign, After Effects, 3D modeling, Cloud-Team based file types/ symbols management)Components Based Design Patterns (VUE 3, 11ty, Headless Deployment) Typography (SVG custom fonts)Branding DesignAdvanced HTML/CSS/JSAdvanced Node based Client/Server Integration workflow Advanced Deployment IA (Provisioning for Omnichannel, Hybrid, Native Devices/IOT) Open Sourced: Unity Analytics, Segmentation, SEO (GA4 / Consent Analytics, Facebook Pixel, Retargeting) Enterprise CMS, CRM, ORM Management (Salesforce, AEM, Pega, Wordpress, Shopify) Open Sourced Entitlement and User Tracking ToolsLegacy IA/AnalysisSecurity and Compliance (PCI and HIPAA standards)E commerce Architectures / Payment APIsAPI fetching and modeling UI/Code Standards (GraphQL/Templates) Asset Management (Open Sourced/GIT Backed, Open Text) Animation (traditional stop motion, Digital GSAP, CSS, Cinema 4D - 3D modeling, CGI development) Media (Video Encoding/Packet Management Standards) Traditional and Digital Brand Standards / Resuable Web Components(Templating - Liquid, Nunjunks, EJS)User Based Rapid Prototyping. Real Time Application Omni Channel Prototypes - Figma, Zeplin, XD Handoff Best PracticeFull Stack GIT/Continuous Integration AGILE Best Practice EDUCATIONBFA Rhode Island School of DesignLINKSPortfoliohttps://www.ysl150.com/Marvin Positioning Deckhttps://documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:0f7b153e-ac97-4774-a1e5-09b8ecb78821 Headless CMShttps://marvinreplacement.netlify.appShopify Custom Theme/Headless Strategy Workflowhttps://miro.com/app/board/o9J_lLg5bRo=/https://documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:3c587526-3c1d-41c8-bd99-5275d5ca0df4 https://summerfridaydev.myshopify.com/ PW 12345HBO Summary (highlights from several functional/persona/research - GO development) https://documentcloud.adobe.com/link/review?uri=urn:aaid:scds:US:e7bf7e88-236b-41ae-ad3c-778e7b5ed6f4 Atomic Design / Design Systemhttps://documentcloud.adobe.com/link/track?uri=urn:aaid:scds:US:96fad61c-380c-4490-9136-f67a590c6c3b https://ac-develop.myshopify.com/https://ac-develop.myshopify.com/pages/designWebflow / Big Commerce Design Patterns CI CD Pipeline/Media Library https://lystra-style.netlify.app/ - GIT based Media hosting https://slidertop.webflow.ioPackage Design to XHR - 3D CGI interactiveshttps://ysl150.webflow.io/products/three-js-customizer https://redchair.netlify.app/CLO Clothing/Avatar interactive to app workflowhttps://ysl150.webflow.io/products/xhr-clothinghttps://clo-lottie.netlify.app/yoonsun leeEMAIL AVAILABLEPHONE NUMBER AVAILABLEportfoliohttps://www.ysl150.com/githubhttps://github.com/persephonepunch