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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLESummaryProficient Marketing Analyst offering years of superior performance in marketing operations. Leverages KPI expertise and ROI analysis knowledge to drive business development. Expert user of Tableau SkillsForecasting and planningData miningIntegrated Reporting Information System (IRIS)Technology architecture analysisStaff training and developmentCost-benefit analysisSQL Server Database AdministratorDatabase administrationAgile methodologyMicrosoft office & Google suiteExcel formularProject managementExperienceLEAD MARKETING ANALYST 09/2022 - CurrentAll CampusConducted trend evaluation and forecasting.Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.Summarized raw data and analyses and made recommendations based on findings. Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences. Identified potential markets and market segments with desired customers and gaps for optimum product demand. SR MARKETING OPTIMIZATION ANALYST 10/2021 - 09/2022 Big CommerceManipulated data using pivot tables, pivot charts and macros in Excel. Pinpointed inefficiencies in business processes and recommended improved policies. Reconciled and reported record discrepancies to prepare for annual audit. Analyzed businesses to determine financial impact of potential investments to support risk assessment. Gathered data from multiple sources to assimilate meaningful inputs for databases. Conducted trend evaluation and forecasting.MARKETING ANALYST 05/2017 - 10/2021SplunkManage & analyze the Google Ads, Meta Ads (Facebook & Instagram) and Microsoft Ads (Bing) channels for Pareto PPC's portfolio of clientsOptimization efforts to meet campaign objectives, such as daily management of campaign budgets, on-site conversion actions, bid management, negative keywords, website and category exclusions, A/B testing, ad creative, and landing page revisions based on performance targets and client objectives. Assessed key performance indicators to make actionable campaign improvements. Increased brand exposure by utilizing targeted marketing campaigns. Leveraged marketing data to forecast marketing campaign success and sales trends. Education and TrainingUniversity of Phoniex - MBAMarketing Analytics, 05/2021University of North Texas at Dallas - Dallas, TXEconometrics and Quantitative Economics, 05/2019CertificationsGoogle analyticsPMPCCA Data AnalystMySQL for Data Analytics and Business Intelligence |
