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Click here or scroll down to respond to this candidateCandidate's Name
Digital Media Social Media Specialist / Graphic Artist / Chef / Secret ClearanceLINKEDIN LINK AVAILABLE / EMAIL AVAILABLE / PHONE NUMBER AVAILABLEExperienced Digital Marketing Specialist & Graphic Design ArtistWith over seven years of expertise, I have refined my skills in social media management, strategic planning, advertising, media sales, and marketing. I am passionate about using my experience in content creation and digital strategy to drive brand growth and enhance engagement. Eager to contribute innovative solutions and strategic insights to a forward-thinking organization on the path to expansion.Professional Experience:Digital Media Manager The Miles Retreat LLC. / Veteran Owned Business Elkton, Virginia January 2024 Present (Contract)Omni-Channel Marketing Strategy: Developed and executed a comprehensive annual marketing strategy across multiple channels, ensuring a cohesive brand presence and maximizing reach.Data-Driven Insights: Leveraged advanced data analytics platforms, including Sprinklr, to report on campaign performance, providing key insights that informed and refined future marketing strategies.Influencer & PR Partnerships: Managed strategic partnerships with influencers and PR entities, securing valuable editorial placements and fostering strong relationships with bloggers and industry influencers, both paid and unpaid.Email Marketing Execution: Developed and implemented targeted email marketing campaigns using Mailchimp and Klaviyo, effectively nurturing leads and driving customer engagement.Social Media Growth & Management: Increased brand awareness across social media platforms (Instagram, Facebook, TikTok, YouTube) through strategic content creation and daily management of platform operations, utilizing Sprinklr to optimize social media performance.Cross-Platform Advertising & Content Strategy: Created and managed cross-platform advertising campaigns, developing content and posting strategies using Canva and Adobe Express to ensure consistent brand messaging.Performance Tracking & Reporting: Monitored campaign performance, extracted actionable data using Sprinklr, and communicated key insights to optimize future campaigns and improve ROI.E-Commerce Optimization: Managed and optimized the Shopify website to enhance user experience, boost sales, and build customer loyalty.Amazon & Google Marketing: Utilized Amazon marketing programs and optimized Google SEO, Ads, and Shopping campaigns to drive sales growth and elevate brand visibility.Social Media Manager U.S. Stratcom Command Omaha, Nebraska September 2023 December 2023 (Contract)Strategic Social Media Development: Spearheaded the development and execution of targeted social media strategies that resulted in a 30% increase in engagement and conversion rates. Leveraged analytics to fine-tune approaches, ensuring content resonated with the intended audience and met organizational objectives.Digital Content Creation: Utilized advanced skills in Photoshop, Illustrator, Canva, InDesign, Premiere Pro, and After Effects to design and produce compelling digital content. Created visually impactful graphics, videos, and promotional materials that aligned with U.S. STRATCOM's branding and communication goals.Comprehensive Campaign Management: Managed and executed multi-platform social media campaigns, from conceptualization to delivery. Integrated data-driven insights to refine strategies, which led to a significant 30% boost in overall engagement. Ensured all content adhered to the highest standards of quality, relevance, and accuracy.Senior Social Media Assistant Level 3 National Institute of Health Bethesda, Maryland August 2018 September 2023 (Contract)Managed social media pages and created engaging blog content for Hacker News and Reddit.Implemented SEO strategies, optimized keywords, and ensured SEO guideline alignment.Established and curated new Facebook and Instagram pages using Hootsuite.Created impactful graphics, visuals, and animated videos, and wrote active voice content for directors blogs.Developed and managed social media content plans and campaigns across various platforms.Provided social media analytics and reports weekly, monthly, and annually.Oversaw vendors for social graphics and videos and created a social media toolkit for teams and partners.Analyzed digital traffic, developed reports, and recommended strategy changes.Drafted and updated engaging content for the NIH website.Assisted with event coordination and supported the Director's communications strategy.Copyedited and proofread external content.Candidate's Name
Digital Media Social Media Specialist / Graphic Artist / Chef / Secret ClearanceLINKEDIN LINK AVAILABLE / EMAIL AVAILABLE / PHONE NUMBER AVAILABLEPage 2/2Public Relations Specialist U.S. Air Force / Washington D.C. August 2017 September 2018Strategic Communication: Authored speeches for leadership, ensuring messaging aligned with the Air Forces mission and values, while resonating with diverse audiences.Brand Development & Media Management: Led the creation of a new brand identity, designing graphics and writing press releases to effectively communicate the Air Force's initiatives. Supervised the marketing department, managed all media platforms, and ensured cohesive messaging across channels.Content Creation & Analytics: Developed engaging content for the website and social media platforms. Provided weekly social media analytics reports, demonstrating a 40% growth in social media engagement and followers.Senior Communications Correspondent Expert Department of Veterans' Affairs Washington, D.C. January 2015 August 2017 (Contract)Coordinated calendars and scheduling for C-Suite executives.Acted as a liaison between Cerner and the VA, facilitating communications and strategy sessions.Provided executive support by preparing presentations and organizing marketing events.Developed an enhanced travel forecasting system, improving efficiency and cost savings.Conducted research and drafted proposals using GovWin to support business initiatives.Office Manager Executive Admin ACT I Technologies Crystal City, Virginia May 2013 2015 (Permanent)Social Media & Administrative Management: Established and managed multi-channel social media platforms while overseeing calendars and travel arrangements for executives.Client Relations & Event Direction: Developed strong client relationships and directed events, ensuring successful execution and client satisfaction.SEO & Web Content Optimization: Conducted SEO audits and optimized web content, enhancing the company's online visibility and search engine rankings.Project Management: Led key projects, including company events and office expansion initiatives, ensuring timely completion and alignment with organizational goals.Freelance Work:Political Campaign Manager Digital Marketing Manager Freelance Paid Work March 2023 November 2023Devised and executed campaign strategies for a Virginia candidate.Coordinated volunteers, supervised canvassing, and nurtured stakeholder relationships.Managed public relations, monitored analytics, and updated the candidate's website.Education:Auguste Escoffier School of the Culinary Arts Culinary Arts and Management (Associate Degree) March 2022University of Arkansas BA: Marketing/Organizational Communications Expected December 2024Yale University Happiness - Certificate March 2020Stanford University Leadership Certificate December 2020 |
