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Click here or scroll down to respond to this candidateCandidate's Name
QA Analytics Analyst - Digital Marketing SpecialistNew York City, New York, United StatesMobile: PHONE NUMBER AVAILABLEUS CITIZENEmail: EMAIL AVAILABLESUMMARY:11 plus years of experience in Digital Marketing Analytics Analyst and testing of websites, marketing pixels, analytics tagging, and data supports projects across functional teams and actively participated and contributed to all phases of Software Development Life Cycle, to translate business requirements and participate in requirement gathering session and trouble shoot tracking & reporting issues.Primary Responsibilities:Experience in credit card/financial services, advertising agency, project management or related field. Understanding of the value of design systems, reuse of design elements and scalability; knowing when and how to continually improve the system. A design thinker who looks holistically for solutions that span the entire customer journey and is passionate and knowledgeable about new and emerging design trends.Experience owning large-scale projects, communicating timelines, and executing independently and understanding of software testing methodologies, created and knowledge of Domo, Tableau and Power BI charts, graphs with Tableau and Power BI reports, dashboards that are collections of visuals and share reports.Hands on experience on Adobe Experience Platform, Non-Promotional Analytics, Work Space, Data Collections, Global Variables, Segments, Page URL, Page Name, Non Promotional Links, Time Stamp, CTA Click), Metrics (Visits, Unique Visits, Segments)e Views, Web Targeting Impressions, Occurrences, Navigation Clicks and Application Submissions, Segments ) All Landing Pages, Mobile Web Sites, Page Views Email Traffic, Conversion Pages, Date Ranges like Yesterday, Weekly Monthly, Quarterly and Yearly.Knowledge of Adobe Audience Manager, a data management platform (DMP) enables businesses to collect, organize, and segment large volumes of audience data from various sources, helping marketers create targeted and personalized advertising campaigns, optimize content delivery, and improve overall customer experiences based on valuable insights gathered from audience behavior and preferences.=Salesforce Customer Relationship Management (CRM) system helps manage customer data, supports sales management, delivers actionable insights, integrates with social media and facilitates team communication.Experience using Digital Asset Managers (DAM) are responsible for managing an organization's digital assets, including audio recordings, videos, and images, website optimization, personalization, Monetate, Optimizely and A/B testing platform and Tealium Universal Tag (utag. js) container tag for loading JS files and custom JS Code.Experience analyzing digital ad campaigns from Google, Facebook or similar. Proficient in analyzing, consolidating, and interpreting data from various sources, Understanding of Digital Marketing metrics, campaigns, and implementing of Google Analytics (GA4). Work closely with cross-functional teams to ensure the successful implementation of marketing technologies such as GDPR, MS Clarity, ComScore, Marketo, HubSpot and Eloqua. Azure, a platform for hosting databases in the cloud.Knowledge of the ETL process and excellent communication and cross-functional relationship management skills working with Marketing, IT, Business and Data Scientists; attention to detail, independent thinker. Willingness to work hands-on, develop the strategy behind a particular initiative and then implement; ability to work within tight deadlines. Understanding of current marketing trends, including personalization, targeting, and data-driven planning, Omnibug, Firebug, Digital Pulse Debugger, Fiddler, Charles Proxy, HTTP Watch.Experience with Azure, Agile/SAFE methodologies. API clients Postman, CSS, HTML, JS, Java, CI/CD pipelines with Jenkins or similar. Git/GitHub, Azure, and MarTech Digital Platform ExperienceWORK EXPERIENCE:Senior UAT QA Analyst with Digital Marketing August 2022-March 2024Discover Financial ServicesRiverwoods, Chicago, IL, USPrimary responsibilities:Advanced level experience in Adobe Data Collection and Integration with AEP (Adobe Experience Platform) using Web SDK, Analytics design, implementation & reporting - (Desktop/Mobile App), SDR & SDD creation, API integration, Adobe Target integration, Adobe Audience Manager integration, data connector, QA, debugging, troubleshooting, advanced reporting & reporting strategy analysis, Data Warehouse, Data Feed, calculated metrics, advanced segment creation. Leads initiatives focused on analytics implementation, customization, and automation of processes, using GDPR, website only collects personal data from your users for specified, explicit and legitimate purposes.Azure Marketing specializes in customer retention and acquisition, leadership and strategic consultation.Experience on Digital Asset Management, related to digital assets, including acquiring, cataloging, and protecting them, performing ingesting, organizing, general asset maintenance and management, as well as associated issue management, and curating daily in the DAM system.Testing and configuring and setting up Domo and Power BI dashboards and visualizations and updates to visualizations.Experience of HTML and CSS through a series of live coding and the ability to implement and style user interface. JavaScript enables to create dynamically updating content, control multimedia, and animate images.Experience on HubSpot, (CRM), marketing, sales, and customer service software which helps maximize sales and grow better and includes the Marketing Sales Hub.Experience with Salesforce Customer Relationship Management (CRM), validating the customer data and meeting the requirements, disrupt the business processes and testing process, responsible for designing the test strategies and resolving the DFS business application issues.Implementation of Adobe Experience Platform and RTCDP allows businesses to collect, unify, and activate customer data in real-time, enabling them to deliver personalized and relevant experiences to their customers. AEP Debugger helps to debug Adobe Experience Platform and Adobe Experience Cloud products.Implementation of Adobe Launch can connect multiple technologies and turn data into action, can deliver powerful, memorable experiences and Implement Adobe Analytics on site, property or application, analytics variables, functions, and methods.Develop, design and implementation of Adobe Target is a multivariate testing and A/B Testing tool and allows marketers to optimize and omnichannel personalization their website, develop and deliver personalized experiences and Implement Target on Client-Side Applications, Server-Side Applications, Mobile Apps etc.Adobe Experience Manager (AEM), responsible for performing development and integration tasks to develop the user experience, custom templates, and back-end integrations for AEM.Adobe Campaign Manager, Rich Content Data to create coordinate, and delivery dynamic campaign to customers, through email, mobile and offline channels and manage multiple data sources, define audience segments, plan, and execute multi-step, cross channel campaigns through a drag-and-drop visual workflow interface.Ecommerce QA with Digital Analytics January 2022-July 2022Sunbelt RentalsFort Mill, South Carolina, United StatesSunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment.Primary Responsibilities:Experience working with distributed teams from various applications and spread at onshore and offshore locations. Ability to review and identify requirements and test scenarios, test data for end-to-end (E2E) testing spanning multiple applications and technologies. DevOps helps achieve continuous improvement throughout the development cycle of a software product as QA teams can simultaneously identify issues in processes and recommend improvements.Microsoft Azure is used for its strong flexibility, integrated delivery pipeline, security, disaster recovery and faster speed of service.I have been planning and executing the testing of Retail - Ecom solution, providing regular progress updates to the all-stake holders. Identify potential challenges to the project and communicate with the Implementation Team and Client appropriately to alleviate project risks, Digital Asset Manager is to develop and assigning metadata for digital assets, which may include media files like videos and images, text and to oversee the maintenance, distribution, and organization of digital assets.Provide customer and TCS senior management with daily/weekly/monthly internal reports outlining the progress risks, issues, and track the key milestones of current projects. Perform test preparation and test execution. Strong knowledge of Domo and Power BI Reporting Tool and databases - Expertise in testing reports, dashboards, KPI scorecards, UX guidelines and aggregating data from multiple sources.Experience in HTML, for ensuring web pages are error-free and fully compliant with industry standards, JavaScript online compiler that allows to write JavaScript code and run it online and Cookie Yes plugin enables seamless cookie consent and GDPR compliance by integrating an intuitive cookie banner into our website.Experience of Salesforce CRM platform to support business development, marketing goals, planning and strategies, managing Sunbelt Rentals client relationships and supporting new clients, improving data quality and analysis and to support accurate reporting and effective targeting.HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect marketing and sales and develops a QA framework to ensure quality of data and customer interaction.Eloqua provides advanced means of personalization, starting from customer data that needs to be collected to its analysis, and until, or even beyond campaigns' configuration,AEP and RTCDP can ingest data in CSV, JSON and XDM formats and can query databases or other tools.Adobe Launch can connect multiple technologies and turn data into action, can deliver powerful, memorable experiences and Implement Adobe Analytics, Adobe Data Collections and integration with AEP using WebSDK, property or application, analytics variables, functions, and methods.Adobe Target is a multivariate testing and A/B Testing tool and allows marketers to optimize and omnichannel personalization their website, develop and deliver personalized experiences and Implement Target on Client-Side Applications, Server-Side Applications, Mobile Apps etc.Adobe Experience Manager (AEM) uses to design, create, and manage interactive and responsive digital experiences with easy content authoring. Images, videos, content, or any other content components can be managed with an easy-to-use interface. The content management system that optimizes the authoring, management, and delivery of content and digital media.Adobe Campaign Manager, Rich Content Data to create coordinate, and delivery dynamic campaign to customers, through email, mobile and offline channels and manage multiple data sources, define audience segments, plan, and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.Ecommerce QA with Digital Analytics July 2019-December 2021Tapestry North Bergen, NJNorth Bergen, New Jersey, United StatesTapestry is the first New York based house of modern luxury lifestyle brands, including the Coach, Kate Spade New York, and Stuart Weitzman brands.Primary Responsibilities:Experience in black box testing, white box testing, test planning, test case reviewing, agile methodology, lead and manage onshore & offshore teams, understanding business requirement, prioritization and scoping etc. * Point of Sale, Pin Pads, Testing Various modes of payment, E2E- POS Integration Testing, QA Processes and Procedures, experience with design, develop and execute tests for Fixed and Mobile Point of Sale (Micros/Xstore etc.)Azure is the only consistent hybrid cloud, delivers unparalleled developer productivity, provides comprehensive, multilayered security, including the largest compliance coverage of any cloud provider.Using HTML, created all your page content, including headings, paragraphs, images, tables, forms, lists, and so on. CSS determines how the contents of a web page look when shown in browser, can be used for a huge range of stylistic purposes, from changing colors and animating elements to determining the whole layout of your page and JavaScript is used to develop the web pages, enables users to load content into a document without reloading the entire page and test and confirm the integration works and that viewing data and leads are being sent to Marketo.Experience of Salesforce CRM, manages the company's technology to improve marketing and customer care and liaison between employees and the CRM software, maintain User Accounts, managing reports, dashboards, data feeds, integration and assisting new users training.Our B2C eCommerce Sales, Product, Data Team and oversees digital data strategy E2E of eCommerce platform and UAT strategy, processes, entry/exit criteria, planning: resource, schedules, environment data in consideration of inter-dependencies and downstream impact of Tapestry digital as we launch new products, market across the globe and supports Agile scrum projects work in shifts, on-call if needed on weekends.Created Power BI visualizations and reports for internal and external stakeholders and developed dashboards and other tools to help stakeholders understand key metrics, and Tealium Customer Data Hub collects, unifies, enriches, and empowers us to act on our most asset customer data. HubSpot, that connects marketing, sales pipeline, digital marketing, and service tools to a unified CRM database and experience on Eloqua, used for personalizing email messaging, landing page content, or delivery timing in campaigns.Adobe Experience Platform, RTCDP is a powerful tool that allows businesses to collect, manage, and activate customer data in real-time.Adobe Experience Manager (AEM) uses to design, create, and manage interactive and responsive digital experiences with easy content authoring. Images, videos, content, or any other content components can be managed with an easy-to-use interface. The content management system optimizes the authoring, management, and delivery of content and digital media and to inventory digital assets management (DAM), develop effective databases, monitor all digital asset systems, and supervise new upgrades.Adobe Campaign Manager, Rich Content Data to create coordinate, and delivery dynamic campaign to customers, through email, mobile and offline. Mailchimp, Litmus sage multiple data sources, define audience segments, plan, and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface, email marketing solution Mailchimp, Litmus and Marketo supporting email campaigns.Ecommerce QA with Digital Analytics September 2014-June 2019Bed Bath and BeyondUnion City, New Jersey, United StatesBed Bath & Beyond Inc. is a chain of domestic merchandise retail stores in the United States, Canada, and Mexico. The stores sell goods primarily for the Bedroom, Bathroom, Dining Room, Kitchen, Dcor Items, and Home Goods accessories etc. for every room in the house.Primary Responsibilities:BBBY supports the delivery of a Digital Analytics agenda to optimize digital asset performance and develop analyses to understand Omni Channel.Experience of Salesforce CRM focuses on the sales process of products or services to existing clients and managing prospects, with the goal of increasing sales and optimizing conversion from prospect to customer, while Customer Relationship Management (CRM) focuses on managing customer relations.Experience with Tealium to measure the effectiveness of online advertising, email marketing, site personalization, and conversion tracking accomplished by collecting data from the webpageExperience in testing Point of sale (X-POS), Payment Card Security (PCS) EMV, Apply for Credit (AFC), Rewards Certificate, Refund Auth Policy, Return Reason Code, Registry (Web), Email Capture, MPOS, PR Checker & Email Receipts (Web & Mobile) etc. Using Power BI, create dashboards and interactive visual reports.Azure App Configuration stores configuration data as key-values are a simple and flexible representation of application.Expertise in compliance to accessibility guidelines (WCAG), Screen Reader, NVDA in conjunction with manual testing and using Requirements, Content Effective Sheet, and Site Catalyst implementation Solution Design Reference (SDR) with the goal of performing a structured validation of all testable conditions.Created Adobe Launch and maintain JavaScript tags and plugins can collaborate with analytics team to support data requirements and implement by working with the team to execute that solution and allows more control over each part of the tags and offers extensions, a great feature to help extend the platform based on the needs.Adobe Target delivers website optimization and customized experience strategies across the website and other touch points, debug, troubleshoot, and fix the configuration and integration issues.AEM, performs development and integration tasks to develop the user experience, custom templates, and back-end integrations for AEM and custom features required to address end-customer UX (User Experience) parameters are also captured and delivered through the process, DAM workflow and standards creation, refinement, and management, for all stakeholders to locate, access, and modify digital assets on demand.Adobe Campaign Manager manages a team which translates the client marketing requests and messaging of the information to the clients' customers or prospects via Email, SMS, Social and Direct Mail channels.Implementation of CookieYes GDPR Cookie Consent is a free plugin, and the plugin will let you display a custom cookie banner that will help you to collect consent from our site visitors. Use Cases under Google Cloud Platform data flows, and ingest data sources, data pipelines, created Google Data Studio dashboard that build the reports and marketing vison on complete marketing funnel, build targets in our reports so that we can measure our progress toward our goals, digital and email campaign with email notifications, display advertising, reporting, measuring the performance and provide insights and those campaigns. I have experience in Paid Search, Search Engine Marketing (SEM) Analyst, Google Search, Ads 360, Display and Video 360, Ads, monitor campaign performance and bidding strategies. I need to understand their analytics needs, reporting requirements and Implementing A/B Testing to run on website to improve conversions, faster site performance, higher conversions, and greater revenues with Sitespect.Ecommerce UAT QA with Digital Analytics March 2013-July 2014Michael KorsNew York, United StatesMichael Kors is a bestselling men's and women's apparel.Primary Responsibilities:Good experience in Black box testing, White box testing, test planning, test case reviewing, agile methodology, lead and managing onshore & offshore teams, understanding business requirement, prioritization and scoping etc. Involved in mapping the design documents reviewed the Used Case Design documents and Business Requirements, driving UAT and end to end tests in an integrated environment of multi-applications from planning, design and development to execution and communication. QA tasks and communicate complex technical issues to non-technical teams and Agile, Sprints, User Stories, Daily Scrum, Sprint Backlog & Retrospective Meetings. Experience on Team Server Foundation (TFS) managing teams and their code, combo of version control, defect tracking etc. I have an expertise in the planning, constructing and execution of tests to verify compliance to accessibility guidelines (WCAG) and applied testing standards and screen reader competency to complete manual accessibility tests. Utilize accessibility toolbars, NVDA in conjunction with manual testing and Knowledge on ADA, WCAG2.1, Accessibility Testing of Web Content, Web Application and Websites Testing, experience with retail POS integration testing.Adobe Analytics provides marketers with the insights and data that they need to make better decisions and data informs decisions that will (hopefully) result in more revenues and conversions and help drive advertising costs down. Analytics allow marketers to analyze campaign results on mobile apps and video in addition to regular web channels. and allows online stores - websites that sell products -- to track visitors and conversions (sales) using custom metrics and reporting of variables and experience in Salesforce functional testing like Salesforce Commerce Cloud, Service Cloud, Demandware and Experience Manager.EDUCATIONBachelor of Engineering, 1990Bangalore University, India |
