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Click here or scroll down to respond to this candidateCandidate's Name
Atlanta, GA PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLEMarketing Career ProfileStrategic, results-driven Marketing leader with 15+ years of proven track record of creating innovative sales and marketing strategies and driving organizational growth.Skilled in leveraging data analytics to acquire actionable insights. Experienced in leading high-performing marketing teams to achieve organizational goals. Proficient in developing and executing multi-channel marketing campaigns and go-to-market strategies. Strong ability to identify market trends and customer needs. Expertise in brand development and positioning. Effective in managing marketing budgets and achieving ROI targets. Excellent communication and presentation skills.CORE PROFICIENCIESMarketing & Brand Management Corporate Branding & Positioning Portfolio Management Omnichannel Marketing Market Share Growth Strategic Planning Market Research & Trend Analysis Client Conversion & Retention Website Management Content Creation Team Leadership & Development Data Analytics & Reporting Budgeting & Forecasting Field Marketing Dealer Management Sales Enablement Tools B2B and B2C MarketingPROFESSIONAL EXPERIENCEClearwave Fiber (Formerly Hargray Communications), Savannah, GA 02/2022 to 10/2023Senior Commercial Marketing ManagerEstablished, recruited, and supervised commercial marketing team. Led and executed a brand transformation project across diverse markets including Southeast Georgia, Jacksonville Florida, Kansas City, MO, and Southeast Illinois. Oversaw commercial marketing budget and ensured spending stayed within allotted budget. Collaborated with sales teams to align marketing acquisition efforts with sales goals. Leveraged data analytics and key performance indicators (KPIs) to evaluate acquisition programs' effectiveness and adjust marketing strategies accordingly. Tracked, evaluated, and communicated campaign performance for acquiring customers, delivering insights to senior management.Selected Accomplishments:Developed customer acquisition strategy, and go-to-market plan for commercial marketing, including digital, direct mail, field marketing, content, and nurture campaigns.Implemented and integrated marketing tools like HubSpot and Salesforce to develop email nurture campaigns, monitor leads, and analyze outcomes.Directed efforts to develop and enhance the commercial website and content to attract and retain customers.Created diverse promotional materials such as brochures, flyers, direct mail, banners, and website content.Hargray Communications, Savannah, GA 01/2021 to 02/2022Senior Marketing ConsultantLed the project to onboard an eCommerce platform for the residential segment. Structured and implemented a timeline for the graphic design process. Produced reports summarizing key insights from marketing campaigns. Researched markets to understand consumer behavior, pricing, and preferences.Selected Accomplishments:Oversaw residential direct mail campaign from inception to creative design.Southern Company, Southern Linc Wireless, Atlanta, GA 01/2014 to 01/2019Marketing Services and Retention ManagerLed a high-caliber team overseeing product management, customer retention, data analysis, and product systems support. Spearheaded holistic marketing approach for products and services to boost Southern Linc retention, sales, and revenue for existing wireless telecom solutions and upcoming 4G LTE products, including equipment, service plans, and SAAS. Designed service plans and go-to-market strategy for new LTE offerings, facilitating the launch of Southern Linc's comprehensive Machine-to-Machine data, voice products, and SAAS services before phasing out the iDEN network. Researched and analyzed data to create strategies for digital and direct mail marketing campaigns focusing on both B2B and B2C audiences.Selected Accomplishments:Successfully maintained existing client relationships during implementation of new LTE technology, resulting in a smooth transition.Exceeded 23% subscriber target by implementing retention strategy through targeted marketing campaigns and customer appreciation events for B2B, B2C, and Public Sector customers.Enhanced customer attraction and retention for sustainable profitability by driving market and customer research efforts, analyzing customer databases, and disseminating pertinent information company-wide.Formulated innovative marketing strategy for new SAAS software and LTE mobile tracking services, encompassing pricing development, sales process enhancement, and timely promotional launches.Directed marketing team for LTE conversion project to develop strategy and transition customer base to new LTE network, retiring iDEN network by Q1 2019.Additional Experience:Marketing Services Manager Southern Linc Wireless, Atlanta, GAMarket Information and Segmentation Manager Southern Linc Wireless, Atlanta, GAEDUCATION & CREDENTIALSBBA - Bachelor of Business Administration in Management, MarketingGeorgia State University, Atlanta, GA |
