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Click here or scroll down to respond to this candidatePHONE NUMBER AVAILABLEEMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLECandidate's Name
Santo DomingoC O N T A C TP R O F I L ES K I L L SE D U C A T I O NW O R K E X P E R I E N C EMarketingDigital MarketingCommunications and Public RelationsAdvertisingAPEC2005-2008CommunicationsCUNY2008-2010Front Line Marketing ManagerCoca- Cola Company - T&T/CUR/ARU/GUY/SUR/BER/BAR/LU Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX).Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers.Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.Evaluating and optimizing marketing and pricing strategies for each market. Increasing brand awareness and market share.Results-focused leader with 10+ years of marketing and communications success in multiple industries and markets. Competencies include: Strategic thinker with deep knowledge of industry, grounded by voice of customer Leader of go-to-market strategy team Relationship owner for companys largest and most strategic customers, achieving high retention levels and profitable revenue growth Leadership across departments and functions, leveraging strong operational knowledge and ability to collaborate in a decentralized environment Employee development, with an emphasis on leading, mentoring and coaching S H I R L E Y S C S P E D E SM A R K E T I N G A N D C O M M U N I C A T I O N S Brand & Communications ManagerDomino's Dominican Republic - DRManaged the overall communications plan and collaborated with corporate marketing teams to drive core success metrics forward. Worked with cross-functional internal teams and external partners to execute key brand initiatives.Launch successfully the sustainability program of the brand - DeliveryEbikes- Implemented a stakeholder strategy that lead the brand to an increase of a 60% awareness + and in crease of the brand sentiment.Design and implement successful marketing campaigns along with the Marketing Manager, and tie them to the different Branding Efforts/Calendar. Set up tracking systems for online marketing activities. Track progress with the Marketing, Operations and General Manager of the brand.Experiential MarketingInfluencer MarketingATL/BTLCRM/Customer ExperienceContent CreationBrand DevelopmentStakeholder RelationsMedia ManagementEvent ManagementCommunications ConsultantUSAID -CaribbeanAssist the organization with recommendations on communications workflow and brand development and awareness.Support the sponsorship strategy.Stakeholder straegy.BTL.Digital brand strategy.Content Strategy.Reputation Management.Brand Sentiment.S O F T S K I L L SEffective CommunicationCritical ThinkingCreativityProblem-Solving AttitudeBeing CoachableEmpathy2018-20212021-20222021- Current.S H I R L E Y S C S P E D E SE X P E R T I S ER E F E R E N C E SExperience in marketing and runninga marketing team.Proven marketing campaignexperience.Proven media managementexperience.Proven brand and communicationsexperience.Effective time management skills.Strong copywriting skills.Attention to detail.Proven ability to manage budgets.Professional and proactive workethic.High competence in project andstakeholder management.Excellent interpersonal, written andoral communication skills.Experience with digital marketingforms such as social mediamarketing and content marketing.Competency in Microsoftapplications including Word, Excel,and Outlook.Madeline GermanPHONE NUMBER AVAILABLEEMAIL AVAILABLEAna Virginia G.PHONE NUMBER AVAILABLEEMAIL AVAILABLECommunications and Public Relations Account Executive NewLink - JAM/T&T/HATCorporate branding.Stakeholders Mapping.Develop the sustainability and corporate responsibility programs and efforts for the EDC (Every Drop Counts).Events (Product launch/Corporate Responsibility Events/BO ext/int events). Public Relation Strategy /Stakeholders Strategy.Media Strategy.Internal/external Communications planning for each bottling partner. Guvernamental Mapping.Marketing ManagerMarriott Santo Domingo Cluster of Hotels (JW Marriott/Renaissance Aragua/ CourtYard) -DR Planning, directing, and coordinating marketing efforts for all Marriott Sto. Dgo. Properties.. Researching demand for our brands within the Carribeann and USA markets. Competitor research.Alining with sales/finance department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. Identifying potential customers.Developing promotions for tje different property outlets. Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. ATL/BTLDigital MarketingL A N G U A G E SSpanishEnglishItalianCommercial ManagerMonogramHub - NYDeveloping the commercial strategy and the commercial direction of projects Negotiating with customers, suppliers and manufacturers Building and managing relationships with customers Conducting market researchMonitoring the progress of projectsOverseeing the performance of the commercial teamPursuing new business opportunitiesMonitoring budgeting expensesIdentifying and managing commercial risksCommunity Affairs CoordinatorMajor League Baseball (MLB) DR/NYServe as a representative for the MLBn (Major League Baseball) at community in which the different MLB teams have impact, create events and ensure the Office of the baseball commissioner have a significant presence at local events/initiatives/efforts.Create and cultivate partnerships with local nonprofits, public schools, private schools and colleges/universities in the Caribbean/Latin American territories. Work directly with the Director of Marketing to develop and implement all club Diversity, Equity, and Inclusion initiatives.Utilize baseball to positively impact communities throughout the RBI baseball initiatives, field renovations and promote baseball education to youth. M A R K E T I N G A N D C O M M U N I C A T I O N S 20182015-20182011-20142009-2011M A R K E T I N G A N D C O M M U N I C A T I O N S I am a born and raised marketeer by nature, with a solid background in Project Management, Marketing, Communications, and Branding. I am experienced and passionate in my field and I'm always thrilled to discover new challenges and exceed goals. I have more than ten years of experience, in more than 3 industries, with an impact in more than 8 markets.Currently, I work as a Communications Consultant for USAID, reporting directly to the US office, and overseeing multiple CARICOM ONG projects. My field of action is going from Marketing to Public Relations, which allows me to develop a strategy that goes from the commercial needs / ROI of the brand to the development and perception or awareness of the multiple market niches or buyer personas. This guarantees not only effect the management of holistic efforts, but also the continuous development of actions that go hand in hand with market trends and the language that the multiple stakeholders of the brand may have. With my vision to create, execute and set aggressive/effective marketing goals, I have got the ability, to lead, motivate and support all the involved teams, which are only committed to increasing the profitability and the visibility + awareness of the brand. My leadership skills have helped me to produce new revenue streams, which have increased productivity and successively improved results for multiple brands.Now, I am looking for a senior-level management position with a dynamic, progressive brand, in which I will be able to contribute to their success, while in the process, I grew as a professional, gaining not only new and invaluable experiences but also exceeding goals and KPIs. You can find my contact details mentioned in this letter, awaiting a reply from you. Thank you for considering my application.T O W H O M I T M A Y C O N C E R N,S I N C E R E L Y,S H I R L E Y C S P E D E SShirley Cspedes |
