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Click here or scroll down to respond to this candidateCandidate's Name
Bradenton / Tampa, FloridaEmail: EMAIL AVAILABLEPhone: PHONE NUMBER AVAILABLESUMMARYExperienced in designing and implementing systems and processes to enhance business decision-making and drive profitability. Skilled in financial, marketing, and business analysis, forecasting, reporting, and systems development. Proactively identifies data patterns, recommends business opportunities, and ensures data integrity.PROFESSIONAL HISTORYHARMONY OUTDOOR BRANDS 2015 to 2024Sod supplier for over 3,500 Lowes and Home Depot stores, generating $60 million+ annually.Business Analyst, responsible for reports, analysis, pricing, forecasts, budgets, data integrity.Independently and proactively developed and implemented Power BI data models and reports, enhancing operational efficiency and strategic planning through widespread voluntary adoption.Provided strategic analytical support to senior executives.Conducted ad-hoc analysis to project financial impact of external factors.Created budget models to project revenue, cost, and profitability.Analyzed and implemented pricing and product strategies.FELD ENTERTAINMENT 2013 to 2014Global leader in live family entertainment, including Ringling Bros., Disney on Ice, and Monster Jam.Database Marketing Manager, responsible for email and direct mail to promote ticket sales.Rebuilt marketing team promoting 1,000+ live shows annually via email and direct mail.Designed targeted marketing strategies in collaboration with in-market promoters.Managed vendor relationships for email marketing and data services.Contributed to implementation of new campaign automation software.THE TAMPA BAY TIMES 2002 to 2014A Pulitzer Prize winning newspaper with top 20 circulation in the US.Senior Financial Analyst - Advertising 2008 to 2014Supported strategic initiatives for circulation and advertising sales departments.Evaluated financial viability of newspaper sections in collaboration with senior management.Developed forecasting models and performance metrics for advertising sales.Managed implementation of new CRM system and email newsletter preference center.Integrated and tested Microstrategy reporting suite.THE TAMPA BAY TIMES (continued) 2002 to 2014Strategic Circulation Sales Manager 2004 to 2008Led team in increasing newspaper circulation through targeted marketing strategies.Identified customer segments for price increases, boosting circulation revenue.Developed predictive models for subscription sales and customer retention.Created a multi-channel contact stream for renewing and reactivating subscribers.Launched the companys first email marketing program, and email newsletters.Implemented Campaign Automation system and managed vendor relationship (Marketing G2).Presented pricing strategy at newspaper industry conferences (NAA and NSCMA keynote).Circulation Marketing Analyst 2002 to 2004Assisted in targeted circulation sales efforts through direct mail and telemarketing.Built circulation reports and developed targeted direct mail lists.Analyzed subscription pricing and circulation trends.PRICEWATERHOUSECOOPERS 1997 to 2002The worlds largest professional services organization.Information Technology ConsultantWorked on major systems implementations for Fortune 500 clients, including Ford and State FarmFull lifecycle systems implementations: Analysis, Design, Construction, and Testing.TECHNICAL SKILLSPower BI: Data modeling, Power Query, DAX, report development and deployment.Proficient in SQL, Excel, Access, Alterian Campaign Management softwareExperience with Microstrategy, Adobe Site Catalyst, Relationals CRM, HTML, VBA, Java, C, Oracle, SQL Server.EDUCATIONMA Economics, Thesis in Industrial Organization, Southern Methodist University, Dallas, TXBA Economics, Minor in Mathematics, Indiana University, Bloomington, IN |
