| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLECommunications and Marketing ProfessionalSummary:Communications and marketing professional with extensive experience in branding, content editing, technical writing, production, storytelling, and social media. Proven track record in the news industry, tech startups, plastics, telecommunications, publishing, and government contracts. Professional Experience:M. Holland Company, Northbrook, ILMarketing Content Specialist 03/2021 - Present- Research and write subject matter for a variety of content, including the MH Daily News Bulletin, blogs, emails, newsletters, social media posts, and other marketing copy.- Coordinate distribution of external newsletters, bulletins, and market-focused content.- Develop and maintain distribution lists for communications purposes.- Develop target personas for marketing efforts.- Enforce high-quality standards and messaging consistency.- Provide regular metrics on emails, newsletters, and bulletins.- Coordinate with relevant department stakeholders to develop external content.- Drive communications to the organization around market insights and key initiatives.- Provide internal communications planning and execution support.- Participate in training and personal development programs. Esperion Therapeutics, Ann Arbor, MICorporate Communications Manager 07/2020 - 03/2021- Planned and developed digital content supporting Esperion's commercial, scientific, and medical goals.- Developed and oversaw an audit process to keep website content up-to-date and compliant.- Led Esperion's digital presence to optimize website content to drive organic search.- Monitored traffic and maintained website performance.- Evaluated content across the pharmaceutical industry, industry partners, and competitors.- Managed cross-channel digital content calendar aligned with the organization's business goals.- Monitored customer feedback to understand content gaps and maximize content needs.- Identified key areas of importance for content and SEO enhancements.- Developed, managed, and optimized paid and organic social media campaigns (LinkedIn, Facebook, Instagram, etc.) to build brand awareness and support lead generation.- Conceptualized, created, and promoted various communication assets (infographics, downloads, eBooks, etc.) across multiple online channels (website, social media, etc.). VitusVet, Baltimore, MDCommunications Manager 09/2019 - 06/2020- Created informative media pitches, press releases, social media content, email campaigns, eBooks, webinars, advertisements, website landing pages, and related marketing materials.- Developed high-level marketing materials, communication tools, and reports.- Developed strategies to build brand awareness and increase mobile app adoption.- Maintained production and editorial campaign calendars.- Created engaging marketing copy, internal, and external messaging for B2B/B2C products.- Developed and directed influencer program.- Developed and implemented effective social media communication strategies that built social following, engagement, and drove customer acquisition.- Attended national meetings and conferences to expand media presence and coverage.- Created communication strategies for new products, feature launches, events, and promotions.- Provided requirements for the development of reports and dashboards to monitor success. Consultant, Washington, DCCommunications, Marketing, and Customer Success Consultant 07/2016 - 09/2019- Developed email, social, and digital marketing campaigns for B2B/B2C communications.- Wrote marketing emails to increase customer retention, renewal, and upsell of features.- Developed product positioning, value propositions, and messaging for all audiences.- Designed customer referral program to actively engage and increase customer base.- Developed customer onboarding process and updated customer journey touchpoints.- Managed social media accounts, increasing customer engagement by 90%.- Led and participated in product roadmap discussions with cross-functional teams to integrate new releases and functionality into customer engagement campaigns.- Updated FAQs to identify gaps and include the newest information from releases.- Wrote/produced video tutorials highlighting how to use product and features. Dakota Consulting, Inc., Arlington, VATechnical Writer and Editor 02/2013 - 11/2017- Technical writer and editor for the National Science Foundation's Presidential Awards for Excellence in Science, Mathematics, and Engineering Mentoring (PAESMEM).- Created 508 compliant copy for newsletters, social media, and email communications.- Procured journals for evidence-based best practices for STEM mentoring.- Curated relevant, unique content for LinkedIn, Twitter, and YouTube.- Managed and maintained database of community members.- Built partnerships with thought leaders for content housing and link building.- Summarized meeting decisions and action items in documents.- Wrote media pitch letters for placement of news articles.- Maintained email distribution lists and executed mass email campaigns. RTTNews, Williamsville, NYContent Editor 02/2013 - 11/2017- Developed content and managed social media for financial podcast.- Wrote and edited Health, Music, Economic, Entertainment, and General News content.- Provided editorial review for style, usability, and readability for new and revised articles. Oxford University Press, New York, NYManaging Editor 07/2011 - 06/2016- Produced, designed, copy-edited, and managed development of the Journal of the National Cancer Institute (JNCI).- Managed website redesign.- Provided editorial review of journal content to identify newsworthy articles and marketed journal studies for distribution.- Assigned articles and managed budget for freelance writers.- Wrote and published press releases for journal studies.- Established and managed media contacts with news outlets and media organizations.- Monitored media coverage of journal studies and responded to all press inquiries.- Worked with staff and external vendors to coordinate production and ensure accurate, on-time publication of news content across print and online channels. PBS News Hour, Arlington, VANews Desk Assistant 01/2011 - 06/2011- Produced bi-weekly education podcast for PBS News Hour Extra.- Researched, logged, and transcribed nightly news programs.- Pre-screened clients, screened phone calls, and participated in on-air interviews. Education:Virginia Commonwealth University, Richmond, VABachelor of Arts: English Minor: Creative Writing 08/2004 - 05/2008 Skills:- Content Creation, Editing, SEO, Digital Marketing- Social Media Management (LinkedIn, Facebook, Twitter)- Adobe Creative Suite, WordPress, Drupal, Salesforce, Marketo- Technical Writing, 508 Compliance, Copy EditingCertifications:- Google Analytics Certified- HubSpot Content Marketing CertifiedAwards:- Finalist, National Film Challenge (2007) - Role: Screenwriter, Actor, Graphics References:Available upon request |
