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Click here or scroll down to respond to this candidate Candidate's Name , MBA, MS
Street Address .595.3154 EMAIL AVAILABLE Denver, CO Willing to Relocate https://LINKEDIN LINK AVAILABLE
DIGITAL MARKETING PRODUCT MARKETING WEB & DATA ANALYTICS PERFORMANCE
Analytical & Data First Strategic Business Leader, Agile Brand Positioning Builder, and Passionate Digital Marketer who
successfully designs and drives vision to create powerful consumer experiences, market relevance, and lasting impact.
Seasoned Marketing Executive with over 15 years of experience driving innovative marketing strategies and achieving substantial
revenue growth across global retail, financial, and technology sectors. Proficient in managing over $24M in annual advertising budgets
and generating $1.5B in website revenue. Demonstrated success in strategic planning, omnichannel B2B/B2C campaigns, and business
development. Skilled in digital asset creation and data-driven optimization, leveraging AI for enhanced personalization and user
experience. Known for operational excellence, optimizing ROI/ROAS, and championing marketing innovation. Adept at cultivating
high-performance teams, instilling a culture of empowerment and accountability, and driving profitable and sustainable growth. Fluent
in multiple languages, bringing a global perspective and entrepreneurial mindset to foster transformative digital transformations within
Fortune 500 companies.
Web & Behavioral Analytics: Analyzed and identified over $250+ million through web data analysis over 15 years.
Product Marketing Leadership: Consulted, advised, and created digital products & Saas GTM strategies across global markets.
Client Strategy Consultation: Added $138 million in revenue at Contentsquare through data insights and UX recommendations.
Digital Channel Optimization & CRO: Boosted Hertz s revenue by $102 million across websites through optimizations.
AREAS OF EXCELLENCE
Go-to-Market Marketing Strategy Digital Transformations E-commerce AI Marketing & Campaign Management
Financial & Budget Management Branding & Storytelling Web Analytics Problem Solving & Resolution
Multi-Channel Marketing Management Mobile & Email Marketing Digital Marketing Paid Social Media Advertising
Search Engine Marketing ( SEM ) Conversion Optimization ( CRO ) Project Management Consumer-Generated Media ( CGM )
Search Engine Optimization ( SEO ) Marketing Automation / CRM B2B & B2C Marketing Customer Experience / UX / UI
CAREER HIGHLIGHTS
WEB GROWTH GURUS LLC, Denver, CO | Jul 2023 Present
Head of Marketing
Provided expert recommendations and consultancy; built brand strategies, go-to-marketing strategies, business strategic models, and value
propositions; conducted competitive analysis and directed marketing initiatives for different industries and company sizes. Establish long-term
growth vision and utilize sales and trend analysis to integrate effective messaging across all media platforms on a global scale.
Build a product that improves A/B Testing win rates by 100% using AI that summarized 200K hrs. of usability testing across 26
industries for all key areas of online experiences for both Desktop and Mobile.
Establish and lead implementation strategies focusing on expanding customer base, retention, and driving market share growth.
Direct the recruitment and management of a global team of Paid Search, SEO, Performance, Automation Managers, and Designers
and Developers.
EVOLV.AI, San Francisco, CA | Jun 2022 Jul 2023
Head of Strategy & CRO
Oversaw the strategic direction and activities of a high-performing team of UX designers, researchers, and data analysts; recruited and trained on
website and app optimization for global clients across North America and Europe.
Developed and integrated testing frameworks and spearheaded AI-led optimization to drive tangible business outcomes and
revenue growth.
Played a significant role in relationship management; attended meetings, proposed strategies, and integrated operational
procedures that increased internal workflows, focusing on client experience and satisfaction.
Created and implemented a prioritization framework that streamlined testing and variant selection, combining various conversion
rate optimization (CRO) frameworks.
Successfully achieved the minimum goal of 4 times ROI for software as a service (SaaS) and service purchases.
CONTENTSQUARE, Seattle, WA | March 2020 May 2022
Sr. Enterprise Strategy Analytics Consultant
Effectively managed a diverse portfolio of Fortune 500 clients and delivered value-based customer success management. Conducted comprehensive
research and analysis to provide strategic consultancy on revenue-generating marketing solutions aligned with the client s brand vision and goals.
Clients included Gap, Costco, Microsoft, T-Mobile, Minecraft, Xbox, Asana, ServiceNow, Vans, Tiles, Safeway, Zillow, SPARC (Aeropostale, Lucky
Brands, Nautica, Brooks Brothers), Dropbox, Eddie Bauer, Edward Jones, Polaris Industries, Whirlpool, Playboy, Yandy, Mutual of Omaha, Bank of
the West, American Tire Distributors.
Established a customer-centric culture by augmenting clients strategic plans and delivering powerful insights.
Generated $37M in revenue with data-driven optimization of application, website, and paid search.
Increased client retention by 17% by refining customer success management protocols and facilitating as SME in digital analytics.
AMAZON (Amazon Hub), Seattle, WA | June 2019 March 2020
Head of Global B2B Marketing
Delivered marketing, brand awareness, engagement, and conversion of target audiences on primarily digital channels.
Accelerated processes and procedures increased productivity by 21%, raised lead generation by 26%, and reduced cost per acquisition by 53% with
targeted paid search marketing campaigns and optimization strategies.
Successfully rolled out B2B demand generation strategy for Access Point, coordinated entire lifecycles of all merchandising and marketing projects,
and led multi-disciplinary teams to drive success.
Built a scoring and grading system to identify qualified leads and readiness to be contacted based on buying cycle stages identified by the type of
content being used.
HERTZ, Estero, FL | November 2017 June 2019
Lead Digital Product & Optimization Teams
Delivered outstanding results across the digital optimization of website design, email marketing, and user experience. Directed strategic digital
product development, implemented scorecards, defined KPIs, and fostered a customer-centric environment that drove revenue growth and customer
engagement.
Identified and drove change, leading to a 7% increase in conversion and $68M in revenue, and a 12% increase in Dollar and Thrift website
conversion, resulting in $34M in revenue.
Directed strategic digital optimization across all channels and implemented solutions focused on revenue generation and customer engagement.
Designed and implemented UX team scorecards and defined KPIs for each digital marketing channel, ensuring proper protocols were in place to
manage impact and track performance.
Utilized Agile, Design Thinking, The Hook Framework, Lean Startup, Story Mapping, Prototyping, and Usability Testing to develop solutions that
align with business objectives and long-term growth strategy.
DEALER.COM (Formerly Haystak Digital Marketing), Fort Myers, FL | November 2015 October 2017
Head of Paid Search Advertising Team, Dealer.com, 15 17
Managed an annual budget of up to $24M and led daily direction on 750 dealerships' paid search and SEO initiatives. Effectively led a team of 12-
15 strategists focused on exceeding all KPIs; trained and mentored staff to drive excellence across the workplace.
Successfully transformed a $2M loss-making organization into a $1M profit-generating organization within 8 months through deployment of
enterprise-wide strategy.
Recognized as the subject matter expert (SME) and go-to person on internal SEM management software, Kenshoo, and Google Analytics.
ADDITIONAL EXPERIENCE:
NEOGENOMICS LABORATORIES, Head of Digital Marketing, 2013 2015: Increased annual organic traffic 93%, leads 21%; decreased cost per lead
by 45%; company stock price grew from $2 to $7.13 per share; led international teams, managed all paid search initiatives, new website development,
build a long-term strategic plan and implemented it, go-to-market new product management.
STRATEGY MARKETING CONSULTING, LLC, Founder / Strategic Advisor, 2012 2015: Advised companies and conducted competitive/market
analysis, strategic planning, go-to-market strategy, market entry, product launch, marketing operations, digital marketing, SEO optimization, and PPC
management.
POWER BOLT AND TOOL, Director of Sales & Marketing, 2012 2013: Increased sales by 30%, site traffic by 2,800%, and customer retention by 26%;
reversed negative growth rate; improved gross margins by 7%; and decreased buying cycle time by 20%.
DD S PRODUCT, Product Marketing Manager, 2007 2012: Launched medical device in the international market; sold 80K+ pieces through traditional
and nontraditional marketing tactics; managed communications with regulatory authorities for US launch.
EDUCATION
M.S., Salutatorian Award, Internet Marketing, Full Sail University, Winter Park, FL, 2013
M.B.A., with honors, Finance, Florida Gulf Coast University, Fort Myers, FL, 2012
B.S., with honors, Marketing & Management (double major), Florida Gulf Coast University, Fort Myers, FL, 2009
LICENSES & CERTIFICATIONS
Certified Marketing Director (CMD), ELVTR, 2023 Google Tag Manager (V2) Essential Training, Lynda.com, 2018 Crucial Conversations, Crucial Learning, 2017
Programing Advertising, LinkedIn, 2023 Digital Product Management: Modern Fundamentals, Coursera, 2018 Everyday Bias, Cook Ross, 2017
Google Analytics 4, GA4, Essential Training, LinkedIn, 2023 Email Marketing Trained Practitioner, Market Motive, 2018 Leadership, Frankly Covey, 2017
Diversity and Inclusion in Marketing, LinkedIn Learn, 2023 Conversion: Optimization Trained Practitioner, Market Motive, 2018 Web Analytics Master Cert., MM, 2014
Goal Setting: OKRs, LinkedIn, 2021 Learning Data Visualization, Lynda.com, 2017 Inbound Marketing Certified, HubSpot, 2013
Contentsquare Certified, Contentsquare, 2020 Google AdWords, Google, 2016 And more
TECHNICAL PROFICIENCIES
Adobe Analytics, Adobe Creative Suite, Adobe Podcast, Ahrefs, Asana, Beatoven, BigCommerce, ChatGPT, ChatGPT Playground, Constant Contact,
CSS, Domo, Dynamic Yield, EdSynth, Elementor, Evolv.AI, Facebook Ads Manager, Figma, GA4, Google Ads (AdWords), Google Analytics, Google
Data Studio (Looker Studio), Google Optimize, HTML, HubSpot, Instagram Ads, JavaScript, Jira, Joomla, Kenshoo, Keap, Klaviyo, LinkedIn, LinkedIn
Campaign Manager, Mail Chimp, Marketo, Meta, Metahuman Creator, Microsoft Dynamics 365, Microsoft Teams, Midjourney, Move.ai, Moz,
Optimizely, Pardot, Pipedream, Rotato, Runway, Salesforce, SEMrush, Sendinblue, SEO Power Suite, Shopify, ShotDeck, Slack, SQL, Spyfu, Tableau,
Trello, TurboRender, Twitter Ads, Unbounce, VWO, WooCommerce, WordPress, Yoast SEO, Zapier, Zoho.
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