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EMAIL AVAILABLE | PHONE NUMBER AVAILABLE | Ellenwood, GA | LINKEDIN LINK AVAILABLE
SUMMARY
Global Demand Generation and Field Marketing leader with more than 20 years of progressive experience in building
cohesive cost effective marketing campaigns that drive customer engagement and revenue growth. Proven success in
developing and implementing go-to-market strategies, demand generation programs, and field marketing initiatives
across multiple industries.
SKILLS
Team Leadership Demand Generation Go to Market Strategy Account Based Marketing Marketing Operations
Strategic Planning Digital Marketing Budget Management Market Analysis Vendor Management Salesforce
HubSpot Pardot Marketo DemandBase OutReach Performance Marketing Growth Strategy Marketing
Automation Data Visualization Attribution Modeling Data Management Content Strategy Pipeline Growth
Global Marketing Brand Management Data Driven Decision Making Integrated Marketing Campaigns User
Experience Strategic Marketing B2B SaaS Marketing Managed Services Marketing PPC Social Media Marketing
Influencer Marketing Customer Advisory Boards Project Management Event Management SEO B2B2C
Experiential Events
WORK EXPERIENCE
QuickLaunch SSO Miami, FL
Senior Vice President Marketing May 2022 - Present
Develop and execute innovative B2B marketing strategies, resulting in a 30% rise in qualified leads and a 25%
revenue growth.
Oversee development and implementation of market-entry strategies for new products, achieving a 35% market
penetration increase within six months.
Lead creation and implementation of digital marketing campaigns, yielding a 40% boost in website traffic and a 20%
growth in customer engagement.
Collaborate with sales teams to develop sales enablement materials and training programs, contributing to a 30%
enhancement in sales productivity.
Simeio Alpharetta, GA
Head of Marketing Jan 2019 - Jun 2022
Enhanced Go-To-Market strategy, leading to a 30% increase in brand recognition and a 40% growth in website
traffic through improved messaging and SEO.
Exceeded marketing sourced pipeline targets by 200%, demonstrating successful strategic marketing initiatives.
Revitalized the events program, merging physical and digital experiences to elevate participant engagement by 75%
and expand the sales funnel by 56%.
FinalCode, Inc San Jose, CA
Vice President of Marketing Apr 2018 - Jan 2019
Increased brand visibility, lead generation, and customer engagement by 30%, 25%, and 20% respectively,
contributing to a revenue boost of $5 million; executed market analysis to identify target personas, facilitating
strategy development that captured $3 million in additional revenue opportunities.
Led a marketing team to exceed established KPIs, resulting in a 40% enhancement in lead conversion rates and a
25% growth in marketing ROI.
Akamai Technologies Boston, MA
Field Marketing Program Manager Jan 2013 - Apr 2018
Developed and executed marketing initiatives, surpassing pipeline targets with a 152% increase over projections.
Managed demand generation programs, including account-based marketing campaigns, achieving a 212% increase
in SQL conversion rates.
Administered event budgets exceeding $1.5 million, ensuring effective cost management and return on investment.
iconSCM San Jose, CA
Marketing & Sales Operations Manager Aug 2011 - Jan 2013
Formulated and executed marketing initiatives in alignment with company goals, leading to more efficient program
and event operations.
Improved tracking of marketing performance and revenue growth by configuring Salesforce and maintained
compliance by coordinating legal documentation with multiple teams.
Bristlecone Alpharetta, GA
Field Marketing Coordinator Feb 2009 - Aug 2011
Coordinated sales operations and managed territorial assignments to improve team productivity and expand market
coverage.
Organized corporate events that increased brand engagement and managed budget allocations to ensure effective
cost control and resource utilization.
FishNet Security Alpharetta, GA
Eastern Field Marketing Coordinator Oct 2007 - Feb 2009
Managed annual regional marketing events, securing cost-effective contracts and overseeing budget allocation to
ensure fiscal responsibility.
Improved partner collaboration to secure event sponsorships and executed marketing automation tactics, resulting
in a 50% increase in event registration and attendance.
Assurant Solutions Marietta, GA
Market Analyst II Nov 2004 - Oct 2007
Conducted comprehensive market trend analysis and competitor strategy monitoring to inform data-driven
decisions and ensure alignment with industry benchmarks.
Managed the implementation of Salesforce for a 200-member team, improving sales efficiency and customer
relationship management in compliance with ISO quality standards.
EDUCATION
American Intercontinental University Dunwoody, GA
Master of Science, Information Technology: Internet Security
Clark Atlanta University Atlanta, GA
Bachelor of Arts, Marketing
CERTIFICATIONS
Administrator, Salesforce 2013
COMMUNITY ENGAGEMENT
Delta Sigma Theta Sorority, Inc.
Women in Identity
Opportunity Funding Corporation Venture Challenge
Habitat for Humanity
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