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Click here or scroll down to respond to this candidateCandidate's Name
New York, NY Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLERESULTS-DRIVEN MARKETING AND COMMERCIAL LEADERHigh-energy business leader with an MBA and experience in the spirits industry. Natural talent in developing relationships, creating innovative marketing plans and executions, instilling accountability and customer focus. CAREER HIGHLIGHTSAltos de Sao RoqueMarch 2020-Dec 2022Led a family business of real estate development in Sao Paulo, working closely with real estate companies, PR agencies, architects and constructors. Built 2 houses and sold a few pieces of land.DIAGEONov 2008- February 2017Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.Account Manager, Travel Retail- PUB (Paraguay, Uruguay, Brazil) March 2015- February 2017 (Sao Paulo, Brazil)Commercial leader for the Travel Retail business in Brazil, Uruguay and Paraguay which accounted for 15% of the trading profit for the total business unit. Managed sales and P&L achieving +18% in NSV vs. previous year Commercial lead in S&OP inputting forecasts for business resulting in 90% accuracy, working in adjacent with customer marketing to ensure healthy inventory levels. Analyzed performance in all airports through information systems and market data on a daily basis to get to insights on how to improve sales and trigger the orders Developed successful business relationships with key stakeholders- Duty Free customers, logistics third party, airport logistics team, in store commercial team and internal stakeholders across all functions Established innovation strategy with the team and our customers on successful launches for new products into travel retail Secured permanent visibility in key airports across strategic brands for total portfolio, incrementing a total of 7 points of additional visibility, that almost doubled Diageos share of space in the channel Launched retail theatre concept for spirits section in the main Duty Free stores which improved brand perception Led a team of brand ambassadors, creating long term advocacy for Diageo portfolio Global Travel Middle East- Brand Manager, White Spirits (2012-2015) (Miami, FL) Responsible for White Spirits portfolio across Travel Retail covering the regions of the Americas, Europe and Russia. Managed to get Ciroc to be the fastest growing super deluxe vodka in Travel Retail outpacing competition by 26p.p., while Ketel One has grown +30% in NSV vs. previous year expanding its distribution from zero to 75% of total business unit Launched innovation SKUs across the white spirits portfolio, managing the full process till implementation Managed relationship with joint venture Grand Marnier, working closely with commercial directors and trade marketing to secure promotional slots in key locations across Duty Free Developed World Class on Cruise in 2011, set KPIs, training logistics, and PR program. Expanded from 1 to 4 cruise lines, trained over 3.500 bartenders across 120 ships. Secured full distribution of Diageos Luxury portfolio, locked down consumer facing programs, secured menu listings, and generated over 1.000 pieces of PR. Associate Brand Manager, Reserve (2010-2012) Implemented first Don Julio concourse activation in Dallas during Super Bowl. Formed a trinity partnership between customer, airport authorities and Diageo. Implemented Johnnie Walker Blue engraving across Americas Duty Free. supporting with merchandising look and feel as well as the communication platform. Marketing Coordinator (2009-2010) Managed Rum Zacapa Centenario in Travel Retail, increasing its volume +76% in 6 months, delivering over +70% vs. target Resulted in #1 region for Zacapa rum across Travel Retail globally Identified and executed Zacapa Rum #1 growth driver, mentorship, across the Americas delivering key messages to shoppersMarketing Team Assistant (2008-2009)JP MORGAN CHASE2006-2007J.P. Morgan is the global leader in financial services offering solutions to the worlds most important corporations, governments and institutions Analyst, Asset Management - Private Bank (2006-2007) Miami, FL Supported PB team while team servicing clients with customized financial strategies and manage relationships.EDUCATIONFLORDIA INTERNATIONAL UINIVERSITYMaster of Business Administration (2012-2014)Bachelor of Business Administration, Double Major: International Business and Marketing (2002-2006)LANGUAGES / COURSESNative in English and Spanish. Fluent in Portuguese DWBB- Diageo Way of Brand BuildingDWS- Diageo Way of SalesGAP- Breakthrough Thinking |
