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Click here or scroll down to respond to this candidateCandidate's Name
Portland, Oregon PHONE NUMBER AVAILABLE LINKEDIN LINK AVAILABLE EMAIL AVAILABLEMarketing Leadership Director of MarketingGlobal Marketing, Business to Business (B2B) Integrated MarketingHighly accomplished marketing innovator with a solid track record of delivering high-performance, measurable product and corporate B2B marketing campaigns and launches that help companies achieve short- and long-term revenue goals in todays competitive marketplace.Executive-level decision maker with an ability to lead and execute extensive marketing programs, competitive analysis, go-to-market strategies, content marketing, demand generation and messaging. Skilled in collaborating with team members across all levels to drive cohesive, unified marketing that helps achieve sales objectives.Proven ability to ideate, design and implement effective Web, video, and content-rich HubSpot / Marketo / Eloqua / Dynamics campaigns. Strong understanding of all phases of the buyers journey and qualification offer components that help drive sales conversions.Integral leader in orchestrating awareness and increasing value that led to the acquisition of RAE Systems (Honeywell), Qumu (Rimage), and Chordiant (Pegasystems).Global Product IntroductionsInnovative Demand GenerationPartner Marketing CampaignsPurposeful omnichannel contentOmnichannel MarketingSocial Media StrategiesCompetitive IntelligenceCorporate/Product MessagingProfessional ExperienceDemand Gen Associates, Portland Oregon 2019-PresentDirector of Marketing and Project Leader, ConsultantDevelop strategic demand gen programs and omnichannel campaigns for SaaS software, hardware and solution developers; Create demand-producing product introductions and innovative channel marketing MDF-funded programs; and Implement segment-focused HubSpot inbound/outbound campaigns to B2B Utilities, Commercial Services, Manufacturing, and Worker Safety operations that produced 12-22% y/y sales increase.Honeywell Industrial Solutions, Englewood, Colo., and Global 2015-2019LOB Marketing Leader, Product Marketing Manager, SPS DivisionDriving force behind the creation of strategic, multi-tiered demand generation and omnichannel marketing campaigns as part of the successful Connected Worker product introductions. These campaigns positioned Honeywell in the dominant market position and continue to net millions of dollars in new sales revenues.Spearheaded successful new product introductions: ConneXT Pack, LoneWorker solution, MultiRAE, QRAE 3, FIRST Software, ProRAE Guardian SDK, DoseRAE, and many others.Directed the successful industry thought-leadership seminar program (FireSmoke.org, IAFF, NFFF, FCSN) and others, that produced issue-driven monthly global seminarsLed the $695k annual supplier MDF ad program to create joint branding, education, and marketing programs with DuPont, Gore, 3M, and others.Built a sales solution-oriented content pipeline that included videos, tablet-based sales tools that helped increase sales growth 5% q/q.Incorporate cutting-edge mobile content delivery to qualify target workflow/process control, industrial safety, energy, environmental, food production, D&A and public safety segments.Created and led the development and promotion of the annual FDIC First Responder Scholarship Program that provided full hands-on and classroom training, recognition and T&E for 20-25 recipients.Developed segment-focused, topical editorial calendar and content, digital assets for delivery across a range of social media platforms. Increased asset downloads 22% q/q for three years.Candidate's Name
Page Two of TwoRAE Systems / RAE Systems by Honeywell (acquired), San Jose, CA 2011-2015Senior Global Marketing ManagerPromoted to Senior Global Marketing Manager role after successfully elevating the companys brand and market position; the company became recognized as the industrys premier wireless IoT safety leader. This led to Honeywell acquiring RAE Systems for a $340 million valuation. Orchestrated customer marketing initiatives for all connected business product lines (Responder, Environmental, Industrial, Energy, Manufacturing, Public Safety). Developed impactful marketing programs: content marketing, brand positioning, demand generation campaigns (Marketo), and interactive channel sales initiatives to drive growth of the companys Connected Worker-focused products.Spearheaded highly effective omnichannel digital content creation.Created solid lead generation inbound / outbound campaigns via Eloqua/Marketo that included targeted offers, landing pages, that delivered 7-22% CTR and increased sales 20-30%.Expertly directed all video development: treatment, scripts, shots, post-production, keywording.Produced awareness campaigns to win 22 product industry awards.Strategized new solution (vs. product) positioning for major events that increased MQLs by 37% y/y.Oversaw development of 17 new Drupal-based Websites.Edited/published two books: Wirelessly Networked Chemical & Radiation Systems, and PID Handbook.Qumu, Inc. (acquired) San Bruno, CA 2008-2011Director of Marketing and Demand GenerationArchitected and led all marketing program development, lead generation (Eloqua, Marketo), content creation, and partner promotion programs for the leader in enterprise video for Global 1000 organizations. Successful strategy and compelling brand messaging, positioning, competitive differentiation led to company acquisition.Increased number of lead gen campaigns by over 400%, delivering highly successful lead-to-close funnel.Created a 12x/year series of successful partner marketing events, webinars and analyst video webcasts that expanded event marketing from 2x/yr. to 12+/yr., increasing web traffic and leads by over 200%.Developed impactful specialized segment-focused and customer/partner videos, webcasts and collateral, and Web content that competitors copied and emulated.Designed and launched 12x4 Twitter, Facebook campaigns that delivered a 26% increase in MQLs.Consultant, Redwood City, CA 2007-2008Marketo Demand Generation & Omnichannel Digital MarketingDifferentiated clients from competitors to develop a dominant position in targeted markets.Orchestrated all phases of Marketo implementation for an interactive digital capture company, which resulted in lead gen and Website traffic increasing 34% and 20%.Scripted, directed and produced industry-leading webinars and webcasts for lead generation, training, new product introductions and global communication.Produced a series of highly successful large enterprise and govt. department-oriented eSeminar lead gen programs, executing all content development, tele sales scripting and channel program delivery.Crafted insightful articles, social media content and presentations for placement and syndication.Prior experience: Director of Corporate Marketing, CallTower (2005-2007), Sr. Director of Marketing, Phoenix Technologies (2003-2005), Sr. Director of Corporate Marketing, Chordiant Software (2000-2003), and Vice President, Silicon Valley Operations, Edelman Worldwide (1996-2000).EducationUniversity of Washington, Political ScienceNorth Seattle College, EMT |
