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Click here or scroll down to respond to this candidateCandidate's Name
New York City, NYEMAIL AVAILABLEResults-driven marketing leader specializing in conceptualizing and executing protable Street Address campaigns for nancial services clients. Adept at leveraging diverse channels to drive rebranding success, new product adoption, and performance boosts. Proven collaborator using data-driven insights to optimize strategies and enhance ROI. Committed to staying at the forefront of marketing trends and innovations to address evolving nancial services challenges and capture opportunities. JPMorgan ChaseVP Content Copywriter, Brand6/Street Address -present Collaborated with cross-functional teams to produce high-impact content from start to nish, showcasing the rm's strategic advantages. Became subject matter expert on products and strategies to inform compelling content. Ensured adherence to editorial standards and brand voice across all materials. Worked closely with LOB Brand Managers to optimize distribution and reach. Guardian LifeSenior Content Producer, Brand6/22-4/23 Spearheaded content creation for enterprise initiatives and recruitment campaigns through cross- functional collaboration with internal teams. Owned and managed all brand content across the enterprise. Crafted compelling content for public and consumer-facing web properties. Developed diverse content formats emphasizing storytelling, including articles, videos, social media posts, and email marketing campaigns. Collaborated with internal creative and marketing teams and external video agencies to conceptualize and produce engaging content. Orchestrated content reviews to ensure timely delivery and meet strict deadlines. Served as a client stakeholder on video shoots, liaising with agency crews to ensure brand vision and objectives were met. Project-managed large-scale initiatives and led key meetings to drive progress and alignment. Freelance ExperienceDigital Content Creator, Storyteller, Persuasive Copywriter, Strategic Content Marketer, Social Media Visionary, Inuencer Marketing Expert, Detail-Oriented Editor 1/11-6/22 Developed diverse content (social media posts, articles, blogs, eBooks, podcasts, white papers) for digital platforms, enhancing brand awareness and community building through compelling storytelling around information. Crafted copy and branding for e-commerce and consumer-facing websites, aligning with target audience and marketing objectives. Conceptualized, executed, and optimized inuencer campaigns grounded in overall marketing mix and brand strategy, delivering results for top-tier clients including Mot, BMW, No. 7, Goldman Sachs, Rockefeller Capital, Content 151, Omnipod, SHE Media, and others. Collaborated with product strategy teams to dene customer needs and develop targeted content recommendations. Managed a team of writers and designers, ensuring consistency in style and tone, and delivering projects on time and within budget through meticulous editing and project management. Worked cross-functionally with strategy, design, production, and marketing departments to align on deliverables schedule, format, and aesthetics of publications. Insider SocietyContent Creator & Author7/20-2/22 Keynote Speaker, Crush Conference, Helsinki (2024): Delivered an inspiring and informative keynote address to a global audience of entrepreneurs, sharing insights on turning business intentions into protable companies. Author, "Big Rich Money: How To Turn Your Business Intentions Into A Protable Company": Wrote and published a guidebook empowering womxn entrepreneurs to achieve nancial success, with actionable strategies and real-world examples. Creator, Big Rich Money eCourse: Developed and produced an engaging online course expanding on the book's principles, featuring video lessons, interactive exercises, and community support for participants. Developer, Big Rich Money Workbook: Designed a companion workbook to the book and eCourse, ogering practical templates and prompts for entrepreneurs to apply wealth-building concepts to their businesses. Instructional Content Creator & Community Builder: Crafted instructional materials and built a supportive community for womxn entrepreneurs, providing valuable resources and guidance on their paths to nancial freedom and business success. Space NationSenior Director, Content Marketing3/17-12/18 Visionary Editor-in-Chief, Orbit Space Lifestyle Magazine: Spearheaded content and PR strategy for the world's rst space lifestyle publication, commissioning and producing diverse multimedia content (podcasts, video, photography, social media, articles) for Orbit, sponsors, and partners. Remote Team Leader: Egectively managed an international team of over 20 writers, ensuring high- quality output and meeting deadlines. Creator & Producer, Orbit Waves Podcast: Conceptualized, produced, and edited a podcast exploring space lifestyle themes, expanding the Orbit brand, and engaging audiences. Video Production Manager: Oversaw a team in planning, lming, and editing video content, aligning with overall content strategy. B2B/B2C Media Product Creator: Developed media products driving consumer engagement and fueling B2B sales, resulting in new revenue streams for the company. Inuencer Marketing Collaborator: Partnered with inuencers to execute marketing initiatives amplifying the Orbit brand and reaching target audiences. Global Marketing & PR Strategist: Led B2B and B2C marketing egorts and PR, contributing to a successful soft launch campaign for the Space Nation Navigator app (30,000+ downloads, highly engaged community). Budget-Conscious Project Manager: Executed marketing initiatives with 30% of the estimated budget, delivering projects on strategy, on time, and under budget through meticulous planning and management.YAHOO!Front Page Editor2/16-1/17 Dynamic Content Editor & Creator: Edited and created compelling content under tight deadlines, maintaining creativity and voice across breaking news, nance, and sports verticals for a large audience. Strategic Content Planner: Executed daily content strategy for Yahoo.com's front page, Twitter, and Facebook, maximizing engagement and relevance. Adaptable & Reliable: Worked exible shifts including weekdays, weekends, and holidays, ensuring consistent quality and presence on high-tragic platforms. Collective BiasSocial Media Editor & Copywriter6/11-3/14 Team Leader: Recruited, hired, and led a high-performing team of social media experts, providing content creation and syndication services for clients across multiple platforms. Client Growth Strategist: Collaborated with client services and accounts teams to identify opportunities, develop strategies, and deliver results-driven social media campaigns. Audience Builder & Community Manager: Grew Duane Reade's Twitter following from 30,000 to 2,000,000 in two years through engaging content, proactive community management, and inuencer collaborations. Cross-functional Collaborator: Worked closely with all agency departments and clients to align social media egorts with overall marketing objectives and ensure seamless execution. Content Creator: Crafted weekly content for Duane Reade's social media accounts (Facebook, Pinterest, Instagram, Periscope, Twitter), maintaining brand voice and resonance. Analytics & Performance Tracking: Monitored and reported on audience development and campaign performance, using insights to optimize strategies and improve results. Educator & Trainer: Developed educational and marketing curriculum for training purposes, sharing social media best practices and trends with team and clients. Project Manager: Managed contracts, resolved issues, and organized ogline events and inuencer gifting initiatives to expand reach and engagement. EDUCATIONGOOGLEUX Design CerticateBRIC MEDIA ARTS, Brooklyn, NYCertication in TV Studio Production, Adobe Premier Pro, and Adobe Photoshop LEE UNIVERSITY, Cleveland, TNMA in Teaching. Published thesis on working cooperatively and successfully in a cross-cultural environment.UNIVERSITY OF MONTEVALLO, Montevallo, ALB.S. in Mass Communications. Wrote a thesis on the use of propaganda as an advertising technique. |
