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Click here or scroll down to respond to this candidateCell: PHONE NUMBER AVAILABLE MONICA BRAVO EMAIL AVAILABLEPROFESSIONAL PROFILERespected advertising executive with proven success in business growth, strategic leadership, and creative problem solving. Expertise in Integrated Video Investment and Branded Entertainment partnerships across multiple platforms (Linear, Digital, OTT, CTV, Programmatic, OLV, VOD, Data-Driven Buying). Exceedingly proficient in creating and activating groundbreaking media campaigns that deliver impactful ROI. Develop collaborative partnerships that increase business performance and deliver savings. Excel in fast-paced, evolving environment while exceeding expectations. Shrewd negotiator and passionate team leader. Cultivate exceptionally strong client and media partner relationships. EXPERTISEExecutive-level development / management Data driven investment Strategic integrated investment / negotiation Multi-channel data driven activation leader Quantitative and budget management Cross channel activation Linear TV, CTV, OTT, Programmatic Branded entertainment, content development Shrewd strategic negotiator Sports content and licensing rights negotiation Strong industry and client relationships AWARDSMeyers Media Innovation and Creativity AwardThomas F. Leahy Award for Media Creativity and Innovation Truth Well Told Award for ExcellencePROFESSIONAL EXPERIENCEHarmelin Media 2021-PresentVP, Senior Director Video Investment Lead Lead Video Investment partnerships for all Harmelin National clients Oversee strategy and negotiations for Video commitments across multi-platforms(Linear TV, Digital, OTT, CTV, Programmatic) Innovative and strategic negotiator, delivering highest client savings Data-driven investment. Develop impactful data-driven insights / strategy for optimal investment, ROI Deliver innovative solutions to client business challenges grounded in insightful strategic rationale Direct client leadershipGroupM 2018-2021Senior Partner, Managing Director Global Strategic Negotiation Integrated Investment Client: IBM Lead Global Strategic Negotiation and Value Management for the IBM business Oversee investment strategy, negotiations and activation for Video / Digital Direct Investment, including investment across multi-platform partnerships (Linear TV, Digital, OTT, CTV, Programmatic) Manage client relationship for IBMs Strategic Negotiation, direct client leader Innovative and strategic negotiator, delivering highest client savings to IBM Collaborate with Corporate and Performance Investment and Integrated Planning teams to develop client proposals, recommendations, and POVs Global client operations across SN, VM and AV divisions Managed a team of 10 membersWINNAR Group, New York / Los Angeles 2016 - 2018Managing Director, Integrated Branded Partnership / Investment Developed marketing and investment strategies across multi platforms Production of custom content and development of various media programs Worked with clients to create and implement integrated marketing partnerships for brand launches / campaigns Designed alternative buying models and branded entertainment partnerships through data-driven performance IPG UM Worldwide / Universal McCann, New York, NY 1999 - 2016 SVP Group Partner, Integrated Video Investment / Branded Partnership 2012 - 2016 VP Group Director, Integrated Video Investment / Branded Partnership 2007 - 2012 VP Supervisor 2002 - 2007Supervisor 1999 2002Clients: LOral, Subaru of America, InBev Beer, Nationwide Insurance, DineEquity: Applebees & IHOP, Intel, Exxon Mobil, Dyson, Benjamin Moore, Ethan Allen, True Value, Moen Pure Michigan Travel, Texas Tourism, American Airlines Leader in Integrated Video Investment strategy and negotiations across multiple platforms, (Linear TV, Digital, OTT, CTV, OLV, VOD, Programmatic) Data-driven investment. Developed impactful data-driven customer insight / strategies for optimal investment Managed over $500MM in billings across multiple accounts Grew Video Ad spend across all brands cumulatively by over 500% Executed collaborative integration partnerships with impactful ROI with strategy and analytic groups / agencies Responsible for all integrated video negotiations across all markets including multi-year partnerships Accountable for budgets and savings. Secured yearly savings for clients through strategic negotiations, while growing cross platform content partnerships. Within my leadership tenure, delivered a yearly savings average of ~10%, translating to cumulative savings of $390MM Integral part of the Nationwide Insurance AOR new business pitch, which led to a $375MM agency win Collaboration with C-Suite clients, developed and presented go to market strategy, recommendations, and activations Secured deals that delivered both competitive pricing and exclusive customized marketing, including content rights and multi-platform elements, such as the Nationwide NFL in-game multi-platform integrations, Subaru CNN Heroes 360 Partnership, LOral Women of Worth campaign, etc. Significant cross-promotional, multi-year, Sports negotiation experience (Olympics, NFL, Super Bowl, NCAA BB, NASCAR) with exclusive added value featureso Developed, negotiated, and implemented multifaceted marketing campaigns that included exclusive cross-platform integrations (on-air, online, on-site and print). Multi-year Olympics and NFL exclusive coverage partnerships, Video Everywhere linear and digital award show segments across all award shows (Academy Awards, Golden Globes and Grammys, and SAG), Warner Bros. Extra exclusive weekly fashion segments, Bravo, Project Runway exclusive integration, CNN, Women of Worth (LOral philanthropic cause) Summit Event, etc. Worked with C-Suite clients, marketing / PR / planning teams, to aid in securing league, talent & licensing rights Partnered with senior clients, marketing directors, and sales managers on a regular basis to develop customized branded content and multi-media opportunities, as well as to ensure successful executions Oversaw integrated plan development and implementation, rationale, and research for client buy-in Responsible for continuously optimizing media via data driven performance. Successes include, evolving media mix across multiple platforms establishing a process for testing emerging media Data driven investment. Partnered with analytics team to incorporate new data to better inform media mix for targeted reach and impactful ROI Spearheaded account strategies, budget forecasting and cost planning Delivered counsel on marketplace trends and investment expertise for C-Suite clients and client teams Cultivated strong relationships and aligned partnerships to achieve client marketing objectives & goals Negotiated upfront buys on behalf of MAGNA agencies (IPGs consolidated investment arm) Established and sustained strong relationships with clients at all levels, particularly senior management Strong relationships and collaboration with media partners, production companies, PR & Marketing firms, analytics, research and planning teams Managed team of 15-20 members across multiple accounts Grey Group (Mediacom), New York 1997-1999SupervisorClient: SmithKline Beecham Responsible for buying strategy, negotiations, supervision of investment and sponsorship partnerships EDUCATIONBachelor of Arts- Government and Politics / Secondary Education, St. Johns University SKILLSMicrosoft Office (Excel, Word, PowerPoint), Mediaocean, Nielsen, NPower, MRI, Brand Effects, Nielsen Catalina |
