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Title Social Media Design Leader
Target Location US-NY-Valley Stream
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Candidate's Name
 PHONE NUMBER AVAILABLE  EMAIL AVAILABLE LINKEDIN LINK AVAILABLEwww.Candidate's Name /myportfolio.com www.instagram.com/clothandtrim www.instagram.com/shein_x_nyc/Design Director, R Brand, New York (start up)Street Address -Web based start up launching Street Address  private label brands. Oversee the development process and merchandising from concept through production. Continually collaborate with cross functional teams. Develop and maintain consistent brand aesthetic for each individual line.Design, styling, construction, production, marketing, copy, trend, fabric, pattern, and color developmentCosting, Adobe Creative Suite, Illustrator, Photoshop, Microsoft OfficeCommunications, style guides, brand profiles, collaboration with key partnersPhoto shoots, model selectionExtensive vendor and mill communication, approvals, technical drawings, garment construction, tech packagesMarket research, competitive shop analysis, mood boardsMentor, develop design teamCapsule Collection, Shein, New York (contract)2021-2022Shein X NYC. Design from concept through production, merchandising, tech packs, fits, fabric, trim, approvalsLadies Fast Fashion capsule collectionAdobe Creative Suite, Adobe IllustratorPhoto shoot styling, social mediaDesign Consultant, Livinguard, New York (contract)2020-2022Design from concept through production, trend and color forecasting, market research, merchandising, tech packs, fits, fabric, trim, pattern, labels and packaging development.Ladies, Mens, Plus apparel and accessoriesDesign, styling, construction, production, marketing, copy, trend, fabric, pattern, and color developmentCosting, Adobe Creative Suite, Adobe Fresco Sketch App, Illustrator, Photoshop, Microsoft OfficeCommunications, style guides, collaboration with key partnersDirector of Design and Merchandising, Cloth & Trim, New York (start up)2018  2019Social media-based startup Contemporary lifestyle collection. Responsible for all categories of design, merchandising, styling, fit, production, pattern/fabric/trend direction, copy writing and brand aesthetic.Head-to-toe design and merchandising by collection for all categories, including denim, cut/sew knits, active, lounge, sweaters, outerwear, wovens (wash development, embellishment, fabric, dye process, construction, style), fabric/print/trim approvalsStyled all Editorial and Product Shoots, including location and model selectionOverseas travel to analyze trends, source materials and manage productionExtensive vendor and mill communication, approvals, technical drawings, garment construction, tech packagesMarket research, competitive shop analysis, mood boardsIllustration, marketing materials, social media, fittings, competitive analysis, production packages, copy writingCommunicate with factories/mills and manage Cad team and print/artwork developmentManage/collaborate with street artists, manage/develop internsLine presentation, concept boards, seasonal design direction and timelinesAdobe Sketch App, Illustrator, Photoshop, Microsoft OfficeDVP/Director of Design, Bon-Ton Stores, Inc., New York2006  2017Defined creative strategy for Ruff Hewn; responsible for creating successful new product lines that grew the brand into a thriving $76 million sales engine. Led the development process while building, training, and developing the design and technical team. Created concept and launch for Ruff Hewn and Ruff Hewn Grey. Responsible for all categories (better casual ladies, mens, kids, contemporary ladies, home, and accessories) including knits, active, lounge, wovens, denim, jackets, sweaters, bottoms, and outerwear.Grew business 65% between 2010 and 2015Worked with PD/Buying teams to develop and implement a cohesive brand from concept to floor for multiple categories.Responsible for global color and trend, personal appearances, seasonal trend videos and mailerExtensive domestic and overseas travel to analyze trends, source materials and manage productionConsistently recognized as a top performer:2014: Bon-Ton Design Director of the Year2013: Bon-Ton Design Director of the Year2013: Bon-Ton President's Award for Outstanding Performance2012: Bon-Ton President's Award for Outstanding Performance2008: Bon-Ton Best Gross Margin Over Last YearEducationUniversity of Cincinnati, College of Design, Architecture, Art and Planning, Cincinnati, OHGraduated with honors.Winner of Fashion Group Scholarship AwardWinner of Young Designers AwardTechnical SkillsExtensive experience with brand launches, forecasting, production, merchandising, styling, sourcing, personal appearances, advertising direction, illustration, fittings, Adobe, Excel, Microsoft Office, tech packs in PLM and PDM

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