| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE LinkedIn: LINKEDIN LINK AVAILABLE Email: EMAIL AVAILABLE No Visa Sponsorship RequiredPROFESSIONAL EXPERIENCEBeaconFire 08/2024 CurrentIpsos 02/2024 05/2024Marketing Analyst -- Graduate Consulting Practicum Driver Analysis: Applied Random Forest model with bootstrapping to perform driver analysis on restaurant customer satisfaction. The model reached 71% prediction accuracy (up to 43% with other machine learning methods). Improved prediction accuracy to 90% by expanding the dataset with GAN algorithm. Support Decision Making: Created simulator to predict a new strategys impact on customers overall satisfaction. Tools: Python (Random Forest, GAN), PowerBI, Excel Guru Online 10/2022 04/2023International Digital Marketing Coordinator TikTok Operation: Provided video storylines and caption writing for clients, with 100,000+ average click-through rate and 8% average interaction rate. Built TikTok account @chireymexicoofficial from zero, achieved follower growth by 53K. Client Relation Success: Maintained communication with 5 clients, coordinated with local video-making or sticker-programming vendors in 5 countries. Successfully launched 8 TikTok campaigns, achieving 11% direct sales increase in average. Support Decision Making: Created playbook for marketing events in 2022Q1-3 in Qatar, Iraq, United States and Mexico. Solid Gold, H&H Group 02/2022 05/2022E-commerce Marketing Specialist Sales Monitoring Dashboard: Created daily sales and revenue real-time updated dashboard, to demonstrate discount percentage, product image, and ad video conversion rate performance on business. A/B Testing: Implemented A/B Testing on video ads content formulas. Created a general video creating script, reduced short video creation vendor delivery time by 56%, with stable click through rate at 1200. Product Launch: Coordinated the launch of 2 products, 2 promotional campaigns and 1 exhibition. Achieved highest sales in pet food category during both campaign periods. SEO:: Implemented content improvements, enhancing purchase site performance and achieving a 20% boost in organic search visibility within Amazon.Tools: PowerBI, Google Keyword Planner, Google Analytics, Google Search Console Publicis Group 07/2021 11/2021Digital Marketing Analytics Intern, P&G Inhouse Market Research: Gathered active users data of mainstream social apps; identified main target audience of P&G Group and constructed monthly recap data kiosk to provide advice on media buying strategy. Presented P&G Group insights into specific tribe every quarter, showing new trends and potential consumers to hone marketing strategies and locate target audiences. Decision Making Support: Evaluated and rated commercial potential of oncoming TV series, based on celebritys production company, past IP performance, and number of active followers. With 80% accuracy. Collected advertisement input and voice shares of four major beauty brands and noted social media marketing tactics; constructed monthly newsletters to monitor competitor movements and decide future marketing strategies. Tools: Python (Web crawler), MySQL, PowerBI, Tableau EDUCATIONUniversity of Wisconsin-Madison, Madison 08/2023-05/2024 Master of Science in Business AnalyticsSun Yat-sen University, Guangzhou, China 09/ 2018-06/2022 Bachelor of Arts in Tourism Management (Hospitality Management Track) Loreal Brandstorm Top 10% Mainland China (2021), MC Community President (2018 2022) Languages and SkillsLanguages: Chinese (Mandarin & Cantonese), English, Spanish Softwares and Tools: Python, MySQL, R, Advanced Excel, Tableau, PowerBI, SPSS Jira, Google Analytics, Salesforce |
