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Click here or scroll down to respond to this candidateENTERTAINMENT PROJECT MANAGER and R&D SPECIALISTLeadership for the new era of media entertainment technology. SXSW: R&D COORDINATOR (JAN Street Address MAY 2023), CLIENT LIAISON (MAR 2018, 2019, 2022, 2024) Was tasked with doing an in-depth audit of the approved and shadow tech tools in use across the organization, with a focus on ticket sales, venue access and data, generating an understanding of information flow within the organization. This audit identified an important gap in information access that was significantly stifling sales of experiential advertising experiences. To address this gap, I investigated what potential advertisers were asking for, and how we could build an internal tool to fulfill advertiser needs while also abiding by SXSW data privacy and security policies. In parallel, I unearthed the cause of critical bottlenecks for hotel and travel sales, group sales contracts, merch sales and distribution, and data collection, all which created interdepartmental strife, suffocated revenue streams, and duplicated efforts, all of which harmed the attendee/client experience. Within these pain points I outlined opportunities for simplified processes that would follow the 80/20 rule- 80% ROI for 20% of interdepartmental effort. To accomplish this, I mapped SXSWs sprawling interdependent Access systems, documented competitor practices, and mastered the market for large event registration and access tools. In the end, I synthesized thousands of data points into a report of my recommendations for Registration and Access. The report was presented to C-level leadership, and used as a stakeholder requirements foundation for the creation of a new internal tool that unblocked sales and increased immersive experience sales by 65%. SXSWs mobile app consistently received lukewarm user feedback, and I was tasked with leading the User Research initiative to understand what was underperforming and how it could be improved. I coordinated with multiple departments to build a user research participant pool, and created Airtable automations to send out personalized invitations to participate in research interviews. I conducted 30 interviews, including key internal stakeholders in the process, to build internal alignment on where the app was failing to meet expectations. I facilitated internal workshops to align on the highest priority recommendations, which I focused on in a comprehensive usability and strategy report, which was delivered to SXSW C-level leadership. This report was used as a functional requirements document to enable the redesign of the SXSW app, improving the average App Store/Play Store app rating by .6 stars. Fulfilled a variety of interdepartmental technical project management and administrative project management roles throughout the event, including on-the-ground events planning and facilitation of high-traffic brand activations, client relationship management with advertisers, and crisis planning and response duties. THRILLS EXPERIENCES: FOUNDER, EMERGING TECHNOLOGY CONSULTANT (JAN 2020PRESENT) Was a creative designer at SXSWs HBO Game of Thrones activation, including immersive design, with a focus on lighting and user experience Designed and built successful worlds within the VR Horizon metaverse and engaged experiential technology in design sprints with multi-stakeholder teams of designers, engineers, and businesspeople Strategic lead for an NFT project - including scoping target audience, go-to-market strategy, and creative/ voice strategy. Presented my deep understanding of emerging technologies, including approaches to and creative applications of VR/AR, object-oriented audio, machine learning, edge computing and other tools within the live/immersive entertainment space, to audiences of entertainment technology leaders Community management of several online communities that bring together creatives working on the bleeding edge of new media innovationProfessional ExperienceContactAmelia WarrenEMAIL AVAILABLEPHONE NUMBER AVAILABLETHRILLS A/V PRODUCTIONS: LIVE ENTERTAINMENT ENGINEER (MAY 2018PRESENT) Performed as an Audio (A1, A2), Lighting (L1, L2), and Video Mix Engineer for conferences and events locally and nationally, contracting with several production companies, maintaining an emphasis on excellent client management and streamlined processes that protect the production and run-of-show schedule. Stagehand for venues hosting national and international music and comedy tours, Broadway, and conferences Acted as Technical Director for multiple conferences and events, notably pinch-hitting for a crypto conference where I was originally scheduled as an audio hand, and was asked to then TD day-of for a multi-site conference that included a 3k seat theater and a challenging and inexperienced client. Designed and produced a private immersive experience with a $20K budget, and an aggressive one-week timeline from concept to event Acted as a Foley Sound Design Artist for an unreleased independent film Partner for a location-based VR escape room project, which is currently under construction on a plot of previously undeveloped land Was a creative designer at SXSWs HBO Game of Thrones activation, including immersive design, with a focus on lighting and user experienceONE WORLD THEATRE: L1/LIGHTING DESIGNER (FEB 2019AUG 2021) Designed and performed light shows for touring multi-platinum artists Oversaw all lighting throughout the venue and maintained continuous dialogue with venue production manager, tour managers, and artists regarding any technical or artistic matter BERKLEE COLLEGE OF MUSIC, magna cum laude(AUG 2015JUL 2016)M.M. Music Production, Technology, and Innovation - THESIS: Paradise Contract, a gesture-controlled and real- time performance systemVISIBLE MUSIC COLLEGE (AUG 2009JUN2013)B.M. Songwriting, Emphasis in VocalPerformanceTOOLS: SketchUp, Adobe Creative Suite, TouchDesigner, Unreal Engine, Notch, Ableton, Gravity Sketch, ProTools, Max for Live, Arduino, Horizon Worlds, Adobe Creative Cloud, Resolume, ROE/Absen, D3 media server, Allen & Heath/X-M32, High End Systems Full Boar 4, Strand 500ML, Slack, Trello, Notion, Airtable, Filemaker SKILLS: Projection mapping, gesture tech, LED wall operation, wireless mic coordination, BlackMagic camera operation, basic networking, rigging, set construction, conversational Spanish, storyboarding MEDIATECH VENTURES COLLECTIVE INCUBATOR: PARTICIPATING FOUNDER (AUG 2019 DEC 2019) Designed business model for Thrills Experiences, incorporated, and pitched industry leadership weekly, growing a substantial network of investors, potential partners, and other media and entertainment towers of industryVURV ART COLLECTIVE: ASSOCIATE PARTNER, INTERACTIVE TECHNICAL PRODUCER (FEB 2018DEC 2019) Produced a sold-out interactive EAST Austin Studio Tour exhibit with 20+ acclaimed digital artists Featured interactive art works as a digital artist across several tech-art museums and live events, including the Hopscotch Light & Sound MuseumSIGNAL FLOW PR: PUBLIC RELATIONS INTERN (MAY 2015AUG 2015) Managed social media accounts for the Memphis Music Hall of Fame and the Rock n Soul Museum composed press release drafts for clients such as the Grammy Recording Academy, Royal Studios, and the Memphis Music Hall of Fame developed strategy for sensitive communications with high profile organizations such as the Presley FoundationROYAL STUDIOS: STUDIO INTERN (MAY 2015AUG 2015) Pro-Tools operation in the iconic Memphis studio for a recording with the legendary artist Charles Hodges shadowed Grammy-award winning music producer and engineer Boo Mitchell Background Chops EDU |
