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EMPLOYMENT HISTORYPROFESSIONAL SUMMARYSKILLSSearch/Social AdvertisingDEC 2014 - DEC 2015Inbound Marketer & Front End Developer, Codal, Chicago JAN 2015 - MAR 2017Digital Marketing Manger, Telarus Solutions, Chicago MAR 2017 - FEB 2023Paid Media Manager, Reputation.com, ChicagoFEB2023 - DEC2023Product Service Delivery Manager, Reputation, Chicago LINKEDIN LINK AVAILABLEEMAIL AVAILABLEPHONE NUMBER AVAILABLESpearheaded innovative marketing campaigns, enhancing client visibility Employed SEO strategies, boosting inbound traffic for clients Managed CMS platforms, ensuring seamless website operations Pioneered front-end development, improving user experience Contributed to business growth by driving digital marketing initiatives Managed multiple high-value accounts, directing $25MM annual budgets across various advertising platforms.Optimized media budget allocation towards diverse targets such as CPA, Revenue, or EBITDA, ensuring financial efficiency.Collaborated with clients to create ROI frameworks, facilitating comprehensive attribution analysis.Achieved over 50% YoY account growth for several years, demonstrating exceptional performance and client satisfaction.Designed and implemented dynamic reporting solutions, integrating multiple channels/platforms to illustrate multichannel growth. Spearheaded inbound marketing campaigns, boosting internal efficiency Crafted and implemented PPC, Retargeting, Display Advertising campaigns, enhancing client engagementMaintained company's web presence, ensuring smooth operations Managed WordPress development for clientsAnalyzed and reported on custom analytics, optimizing data management solutions Created responsive HTML emails, improving client communication Drove SEO strategy, improving website ranking and traffic Spearheaded client-focused paid media strategies, fostering effective communication and reporting.Innovatively designed and deployed new web templates, enhancing client's digital presence.Responsible for C-Suite level website analytics reporting for clients Directed tagging strategy and execution, optimizing data collection. Boosted client's digital performance through strategic media efforts and advanced analytics.Digital marketing leader with over 9 years of dynamic experience, adept at spearheading transformative digital strategies to elevate brand presence and drive engagement. Eager to apply a rich skill set and strategic vision to fuel the growth and success of future endeavors. SEOCROAnalyticsEmail marketingProject ManagementFront End DevelopmentDAVIDSUFFERND i g i t a l P r o f e s s i onalEDUCATIONEMPLOYMENT HISTORYAUG 2011 - JUN 2012College of DuPageJUN 2012 - MAR 2014AUG 2009 - JUN 2011Butler University, IndianapolisMarketing Analyst/Digital Marketing Specialist, American Physician Institute, Oak BrookResponsible for paid search campaigns, including retargeting and audience creation, boosting visibility and customer engagement.Optimized SEO for a network of sites, enhancing online presence and driving organic traffic.Conceptualized and executed PPC-specific landing pages and ads, improving click- through rates.Managed Google Analytics Properties in a complex cross-domain tracking environment, ensuring accurate data collection and analysis. Developed and launched optimized emails for internal and external campaigns, increasing open rates and conversions.