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Marietta, GA PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE CEOVP,Director of Marketing Expert Marketing Strategist Empowering Brands to Outshine Competition through Innovative Campaigns & Keen Understanding of Consumer Behavior. Highly visionary and results-driven executive with remarkable track record in orchestrating unparalleled brand growth and market dominance through strategic sales initiatives. Renowned for transforming businesses into undisputed industry leaders via cutting-edge marketing campaigns and data-driven strategies, fueling exponential revenue expansion and substantial market share gains. Instrumental in utilizing consumer insights and emerging trends to unlock untapped opportunities, leading to dynamic product innovation, heightened brand visibility, vast client base, and exceptional profitability. Demonstrated expertise in assembling and nurturing top-performing teams, fostering culture of excellence, and cultivating enduring brand equity. Mastered art of remote work to harness power of technology and foster collaborative virtual environment, enabling seamless leadership of teams across diverse locations. WORK EXPERIENCEJs Consulting Atlanta, GA, USA 01/2013 - 01/2024 Ceo Crafted custom communications for prestigious clients like TEDx and MotorCars of Georgia as versatile brand content strategist, marketing consultant, and creative marketer, resulting in significant brand recognition/digital engagement. Elevated brand visibility and fortified online presence through provision of end to end boutique agency solutions, encompassing website development, traditional publicity, marketing, public relations, and adept social media strategy and execution. Candidate's Name Page, 2Girls Scouts Of Greater Atlanta Atlanta, GA, USA 01/2019 - 12/2022 Marketing Manager Revamped marketing funnels, resulting in 65% increase in MQLs through meticulous analysis and strategic adjustments to digital marketing strategies. Accelerated upsurge in SQLs for Sales team and boosted gross margins for company by devising/executing comprehensive/multi-channel marketing plans for organization's products and programs. Maximized ROI by working cross-functionally and leveraging qualitative and quantitative research, sales and trend analysis, and in-depth consumer insights to drive effective communications. Achieved 40% increase in reach within existing customer segments and bolstered market penetration for programs by developing new consumer acquisition programs, effectively amplifying brand awareness.The Trinity School Atlanta, GA, USA 01/2012 - 12/2013 Director Of Marketing & Communication Achieved exceptional increase in school enrollment and community engagement by championing implementation of brand marketing strategy, positioning School as pioneering leader in elementary education, and providing strategic direction and oversight of all internal and external communications. Enhanced brand reputation and stakeholder engagement through strategic counsel on key and crisis communications while increasing online presence and outreach by overseeing website development, printed and digital materials, and social media strategy. Whole Foods Market Atlanta, GA, USA 01/2008 - 12/2012 Director Of Marketing Pioneered aggressive marketing strategies for store, achieving remarkable 70% sales increase, while successfully retaining existing customers and attracting new ones. Attained successful customer acquisition by creating, executing, and advertising internal store events, leading to achievement of store goals, including elevated sales. Increased sales and customer engagement across region by effectively training all new store leadership on Marketing team practices and strategies, as appointed by Regional Leadership. Raised customer loyalty by skillfully crafting compelling copy and consistently managing store's external communication through webpage, message on hold, advertising, and social media platforms.Emory University Atlanta, GA, USA 01/2006 - 12/2008 Marketing Manager Propelled significant national brand awareness through successful social marketing strategies and streamlined coordination of marcomms and internal branding production. Achieved remarkable results by developing and executing highly effective marketing strategies for promoting new and established programs and events, resulting in significant increase in support for Emory's goals. EDUCATIONBachelor Of Arts In Political Science Major In Political Science & History Minor In Art History Emory University Atlanta, GA, USA 12/2002AWARDS & SCHOLARSHIPSRepresented As Social Media Judge For Marketing & Communications Award Boys & Girls Clubs of AmericaSKILLSAnalysis, Assembling, Attention to Detail, Brand Awareness, Brand Equity, Brand Marketing, Civic Engagement, Collaborative Marketing, Communication, Comprehensive, Consumer Behavior, Coordination, Creativity, Customer Acquisition, Customer Analytics, Customer Engagement, Customer Loyalty, Data Driven, Digital Marketing Planning, Financial Monitoring, Goal Setting, Grassroots Marketing, Innovation, Internal Branding, Leadership, Lead Generation, Lead Others, Marketing, Marketing Campaigns, Marketing Planning, Market Penetration, Market Share, Mergers and Acquisition, Online Presence Management, Performance Improvement, Planning Process, Product Ideation, Project Leadership, Public Relations, Quantitative Research, Retail Management, Sales Growth, Sales Process, Social Media, Social Media Marketing, Social Media Platform, Social Media Strategy, Stakeholder Engagement, Strategic Selling, Strategic Vision, Teamwork, Track Records, Virtual Environment Software, Visionary, Web Development |