Candidate Information Title Digital Marketing E-Commerce Target Location US-VA-Arlington Email Available with paid plan Phone Available with paid plan	20,000+ Fresh Resumes Monthly     View Phone Numbers     Receive Resume E-mail Alerts     Post Jobs Free     Link your Free Jobs Page     ... and much more Register on Jobvertise Free
Search 2 million Resumes Keywords: City or Zip:	Related Resumes Social Media Digital Marketing Silver Spring, MD Digital Marketing Social Media Washington, DC Data Analyst Digital Marketing Ashburn, VA User Experience Digital Marketing Alexandria, VA Customer Service Digital Marketing Glen Burnie, MD Marketing Coordinator Digital Washington, DC Director of Marketing & Digital Communications Columbia, MD

Xiaohan (Candice) Ma Arlington, Street Address   PHONE NUMBER AVAILABLE  EMAIL AVAILABLE  LinkedInPROFILEInnovative and data-driven professional with a Master's degree in Sociology and extensive experience in content operations, digital marketing, project management, and user growth strategies. Experienced in driving consumer engagement and growth through effective content strategies and cross-functional collaboration. Fluent in Mandarin and English. EDUCATIONThe George Washington University, Columbia School of Arts and Sciences Washington D.C. Masters in Arts / Sociology January 2024GPA: 3.86/4.0; Graduate merit award winnerShanxi Normal University, School of Social Science and Law Linfen, China Bachelors in Arts / Sociology July 2019EXPERIENCERiot Games, Consumer Products Expression Shanghai, China E-Commerce Manager January 2022 - January 2023 Supervised daily sales operations for e-commerce shops in partnership with an agency. Executed digital advertising campaigns contributed to a $35M B2C sales flow on Tmall, JD, and TikTok. Aligned a cross-functional global team to align B2B licensing with more than 15 partners such as Logitech, Burton, Burger King, and Godiva. Initiated a cross-selling strategy and expanded client base to 400K, enhancing client reach by 34%. Researched player interactions to tailor product offerings, leading 31% YoY increase of DTC GMV sales. Unilever-Paula's Choice Shanghai, ChinaE-Commerce Coordinator December 2020 - January 2022 Supervised daily sales operations for e-commerce shops in partnership with an agency. Managed digital marketing campaigns, including social media content strategy, email marketing, and SEO. Designed user interfaces advanced customer satisfaction by 22.3% and transaction values by 31%. Optimized the UI/UX for the HK website, surpassing GMV targets by 112%. Boosted sales by 45% through digital marketing strategies and collaboration with over 15 KOLs Richemont Group  IWC Schaffhausen Shanghai, China Communication & Marketing., Digital Intern June 2020 - December 2020 Orchestrated daily sales operations for e-commerce websites under supervision of e-commerce manager. Analyzed user data to identify trends against 15 KPIs to present reports to marketing management, optimize e-commerce site design strategy to increase user engagement. Devised and executed digital marketing campaigns, resulting in a 25% increase in organic search traffic. George Washington University, Department of Sociology Washington D.C. Graduate Teaching Assistant August 2019 - May 2020 Supervised in curriculum delivery for "Sociological Imagination" course, enriching academic experience for 62 students. Petey Greene Program & DC Department of Correction Washington D.C Math Tutor August 2023 - Present Undertaking weekly tutor visits to institutions to support educational programs for incarcerated individuals and facilitating reentry success.Little Friends for Peace, Peace Club Coach Washington D.C Club Coach April 2023 - Present Developed and managed peace club program content for educational initiatives through diverse, engaging activities, established and maintained monthly work plan and undertaking weekly monitoring visits to 3 locations. SKILLS Data Analysis: Advanced skills in Excel, SPSS, Stata, Google Analytics, Google Ads. Content Growth & Strategy: Content operation, consumer engagement, content optimization. Design Tools: Proficient in Sketch, Figma, Canva, Adobe Suite, Axure. Project Management: Agile methodologies, cross-functional team leadership. Certifications: Google UX Design, CITI Program's Human Social & Behavioral Research.