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Click here or scroll down to respond to this candidatePROFESSIONALSUMMARYSOFTWARE SKILLSWORK HISTORYCandidate's Name
Auburn Hills, United States 48326 PHONE NUMBER AVAILABLE EMAIL AVAILABLE Versatile and data-driven digital marketing specialist with a strong foundation in E- commerce, search engine optimization, graphic design, content marketing, social media management, video editing, email marketing, and adept project management capabilities. My 4 year experience as a strategic marketer equips me with a unique perspective to craft compelling narratives that drive engagement, conversions, and brand loyalty. Radaar (Social Media Management) Trello Hootsuite Search Engine Optimization Canva & Photoshop Hubspot Shopify Salesforce CMS (Content Management Systems) SEO Rush Microsoft Outlook Mailchimp E-commerce Management Customer Service Communication Skills Project ManagementPay-Per-Click Advertising (Google Ads,Facebook Ads) A/B Testing Sales strategy development Product Management Brand Marketing Order Fulfillment Data Analytics Reliability Attention to DetailE-COMMERCE MANAGER 11/2023 to CurrentRoyal Roots Organics, RemoteManaged the Royal Roots Organics Shopify store, overseeing all aspects of E-Commerce operations including product listings, inventory management, and order fulfillmentCustomized Shopify themes to enhance site aesthetics and improve customer experience, integrating advanced features and plugins to increase site functionalityDesigned the Royal Roots Organics logo and contributed to the development of visual and verbal brand identity to ensure consistency across all digital platformsCreated and managed high-quality, SEO-optimized content for the website including blog posts, product descriptions, and educational materialsDeveloped and executed Shopify-specific promotions and sales strategies to drive online sales and increase overall revenueInitiated and managed promotional partnerships with influencers to expand market reach and enhance brand visibility.DIGITAL MARKETING STRATEGIST 11/2022 to 09/2023On Target Living, East Lansing, MI (Hybrid)Leveraged market research, competitive analysis, and audience insights to identify growth opportunities and inform strategic decision-makingCrafted compelling subject lines and email content to increase open rates and click- through ratesImplemented A/B testing strategies to optimize social media and email performance to improve key metricsUtilized Outlook calendar to meticulously coordinate team marketing meetings and podcast days for the CEO, ensuring efficient scheduling and optimal time managementLed as the head of social media marketing meetings, focusing on Key Performance Indicators (KPIs) and data analytics to drive strategic objectivesLeveraged data-driven insights to analyze campaign performance, optimizing content strategies and refining social media tactics to achieve growth in reachManaged and maintained a comprehensive content calendar, ensuring timely and relevant delivery of content, while adapting to emerging trends and industry developments. Monitored online trends, conversations and innovations to optimize strategies. Led 4 person cross-departmental staff to develop and execute all digital and social marketing initiatives.VIDEO PRODUCER 11/2022 to 09/2023Rest Eat Move Podcast, East Lansing, MIProduced, edited, and uploaded podcast video and audio for Rest Eat Move Podcast on a weekly basisConceptualized and developed podcast content including episode topics, interviews, and scripting, resulting in a 22% listener increaseManaged all aspects of podcast production, from recording and editing to audio quality enhancement and distribution on platforms like Blubrry, Apple Podcasts, Spotify, YouTube, etcIdentified and reached out to potential influencer guests, successfully securing their participation in podcast episodes, enhancing the show's credibility and expanding its reachManaged all technical aspects of virtual events, including webinar setup, participant registration, and troubleshooting, guaranteeing a seamless and professional online experience for attendees.CONTENT SPECIALIST 06/2021 to 06/2022Inner Views Media, RemoteDemonstrated expertise in video editing by crafting over 10 visually compelling and impactful content that effectively conveyed clients brand messages and marketing goalsDeveloped and executed customized short form content strategies that resonated with target audiences, fostering strong and successful brand relationshipsCollaborated closely with a diverse array of brands to intimately understand their identities and objectivesEnsured visual uniformity by adhering to brand guidelines, consistently applying typography, color palettes, and logo placements to reinforce brand recognition and integrityFREELANCE VIDEO EDITOR/PHOTOGRAPHER 01/2016 to 01/2023 High Demand Entertainment LLC, MichiganProduced, filmed, and edited high-quality video content for a variety of client projects, including professional videos, documentaries, music videos, promotional materials, and event coverage, resulting in increased brand visibility and audience engagement for clientsOperated professional-grade video equipment, including cameras, lighting, and audio recording devices, to capture cinematic footage with exceptional visual and audio qualityCollaborated closely with clients to understand their vision and requirements, providing expert guidance and innovative ideas to enhance video production outcomesEDUCATIONDETAILSREFERENCESHOBBIESConducted post-production tasks, including video editing, color correction, sound design, and visual effects, using industry-standard software such as Final Cut Pro and Blackmagic's DaVinci ResolveBachelor of Science : MarketingFerris State University - Big Rapids, MichiganCertification: Fundamentals of Digital Marketing : 10/2022 GoogleInbound Marketing Course: Attract Customers Through Valuable Content and Tailored Experiences : 06/2022HubspotHigh School Diploma : 06/2016Pontiac Academy of Excellence - Pontiac, MichiganAuburn Hills, United States, PHONE NUMBER AVAILABLE, EMAIL AVAILABLE Chris Johnson, On Target Living, PHONE NUMBER AVAILABLE Antonio Rodriguez, Inked Michigan Realty, PHONE NUMBER AVAILABLE Fred Darrius, DSG Staffing, PHONE NUMBER AVAILABLE Christian Stamps, Inner Views Media, PHONE NUMBER AVAILABLEFilmaking, Basketball, Chess, Personal Development, Traveling, Trying New Foods, Fitness, and being the best version of myself. |
