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Title Social Media Associate Director
Target Location US-PA-Philadelphia
Email Available with paid plan
Phone Available with paid plan
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Candidate's Name
Philadelphia, PAPHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEEXPERIENCEHealth Union, Philadelphia - Associate Director, Community Development September 2022 - June 2023 Spearheaded engagement strategies and executed initiatives for online health communities at BladderCancer.net and Neuromyelitis-Optica.net, resulting in increased member participation and community growth. Implemented targeted tactics, including weekly email newsletters, daily social media updates, and website optimization, to drive membership and enhance engagement within the online health communities. Maintained an in-depth understanding of disease states relevant to the managed sites, ensuring accurate and valuable content for community members. Collaborated with the Audience Development team to optimize Facebook reach and click-through rates, enhancing the visibility and impact of the online health communities. Led advocate teams specic to each site, fostering a secure and supportive environment that encouraged community interaction, engagement, and knowledge sharing. Developed relationships and leveraged hands-on community management to provide valuable insights and innovative solutions, strengthening the sense of community and addressing member needs. Managed site content to ensure diversity, accuracy, quality, and relevance, while optimizing readability and search engine performance for enhanced user experience. Utilized Facebook Insights, Google Analytics, and data warehouses to track, measure, and analyze analytics and online trends, informing engagement strategies, content creation, and growth initiatives. Cultivated relationships and nurtured a safe space where community members felt comfortable sharing their stories, seeking advice, and engaging in meaningful discussions. Collaborated closely with cross-functional teams, including Audience Development, Project Management, Tech, UX, Design, and PR departments, to drive the success of new and ongoing initiatives and company developments.Trinity Health Mid Atlantic, Newtown Square, PA - Population Health Coordinator January 2018 - September 2022 Implemented strategic initiatives to address healthcare gaps, improving outcomes and access to essential services. Oversaw the design and management of system-wide safety training initiatives under the guidance of the Chief Clinical Ofcer & Vice President of Safety, ensuring adherence to best practices. Successfully piloted the Complex Care Committee program, leading to improved patient outcomes and reduced healthcare costs. Managed system-wide eldwork placement program for Master in Social Work Students, ensuring a seamless and impactful experience. Supervised a team of 4 Health Coaches, driving quality improvements and closing care gaps for better patient care. Orchestrated grant-funded programs, optimizing resource utilization and ensuring compliance with guidelines. Designed and implemented tools for enhanced collaboration between care coordination teams and physician ofces, resulting in streamlined workows and coordinated patient care. Collaborated with clinical leaders and marketing team to develop standard collateral, promoting patient safety and increased awareness of healthcare services. Mercy Health System, Philadelphia PA - AmeriCorps Community Health Coordinator December 2016 - December 2017 Fostered growth and change through education, support and advocacy for some of the most vulnerable individuals in the Philadelphia community. Conducted in-home client assessments and resulting care plans. Connected patients with vital social services and healthcare providers to improve health outcomes and reduce emergency room visits. Provided cultural mediation between communities and health and human service systems. Lead telephonic training for national AmeriCorps members. Utilized Care Coordination Systems to maintain patient data. EDUCATIONIthaca College, Ithaca, NY - Bachelor of Science, Public and Community Health 2011- 2015 Concentration: Nutrition and Wellness GPA: 3.17 - Deans List: 2014 & 2015 Public and Community Health Student Association - Executive Ofcer of Events Fall 2014, Spring 2015 SKILLSProject/Program Management  Communication  Training & Development  Leadership  Relationship Building  Community Engagement  Microsoft Ofce  Community Development  Search Engine Optimization  Social Media Management Data Analysis 

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