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Click here or scroll down to respond to this candidateContactPHONE NUMBER AVAILABLE (Home)EMAIL AVAILABLELINKEDIN LINK AVAILABLE(LinkedIn)langtonlabs.org (Other)bakutoistanbul.blogspot.com/(Blog)Top SkillsWeb Analytics ImplementationAmazon RedshiftSnowflakeLanguagesArabic (Elementary)Azerbaijani (Native or Bilingual)Russian (Native or Bilingual)Turkish (Native or Bilingual)English (Native or Bilingual)Spanish (Limited Working)Persian (Elementary)CertificationsPADI Open Water DiverIS-100: Introduction to IncidentCommand System, ICS-100IS-700: An Introduction to theNational Incident ManagementSystemIS - 800: National ResponseFrameworkIS-130.A: HOW TO BE ANEXERCISE EVALUATORHonors-AwardsRising Star Award for ResearchDistinctionDeans Honors in MathematicsCaspian Academic ScholarshipPresidents AwardPublicationsAgil ManizadaDefine Measurable Objectives and Lay Out Data Driven Road Map to a Happy Ending, Make Wins Along the Way.San Francisco, California, United StatesSummaryResearch Trained and Data Driven:A customer focused and industry recognized business and market intelligence specialist and a marketing scientist who excels at being both inventive and analytical. Nearly 20 years of thought partnership and leading projects for Strategy, Consumer Insights, and Marketing executives across Fortune 500 companies in Online and Offline Media within the eCommerce, Financial Services, Insurance, Automotive, Education, Retail and Tech industries. A leader, growth driver, a problem solver, as well as an analyst and a polyglot always ready to define and tackle objectives across borders, be they technological, cultural or international...... oh yeah, also an Experienced Initial Attack Wildland Firefighter out West.ExperiencePandom LLCFounderAugust 2021 - Present (3 years)Sausalito, California, United StatesWe are poised to socially distance and defend from smoke and fire hampered air quality sustainably by recycling face masks locally. Sign up and buy our pre-stamped mail-in recycling containers at pandom.co Grayback ForestryInitial Attack Wildland FirefighterAugust 2022 - Present (2 years)...and other outfits on the West Coast and Merlyn, OR Fighting Wild Fires One Dry Lightning At a TimeKeep public, fellow firemen and property safe during wildfire emergencies Agil ManizadaPage 1 of 6Global Start Up Ecosystem Report-2017Effect of Digital Ads on Offline CarSales 2010Analyst Estimates 2003-2005State of eCommerce 2005-2011Insurance Acquisition Market ShareReport 2005-2008Growth Hacker, Marketing Science, Research and Analytics Consultant August 2012 - Present (12 years)San FranciscoGuide FinTech, eComm, Retail, CPG and Media clients through Digital LandscapeShape Global Startup Ecosystems via Research and Education Build Growth Engines with Marketing Science integrated in ideation, prioritization, testing, learning and iteration.Improve Predictive and Descriptive accuracy of Models through revision and identification of new variablesManage analysts and upwards reporting by-setting clear goals and expectations,-keeping the door open and-staying out of the wayProduce Benchmark reports from plethora of sources for entire industries, continents and micro economies.Evaluate and optimize eComm Acquisition channels while utilizing-custom analytics platforms or-plug-and-plays like GA360, Omniture,-eComm Platforms such as Shopify,-Social listening tools like Radian6,-CX platforms like Foresee-as well as a myriad of Customized and Ad-Hoc processes while partnering and meeting objectives of various internal clients/stakeholders Design & Conduct experiments NOT limited to A/B tests Design and Oversee the implementation of Campaigns and Spend (Billions of impressions for Research and Thousands for testing). Define SEO best practices - 10X to bragAdvise start-up execs on Strategy and Media Development. Connect behaviors and learnings across devices, products and marketing via MixPanel, GA, SF Sales or Marketing CloudsGenerate business rules for data driven early warning systems. Design methods for measuring ROI and effectiveness by/of ad channels. Verticalize organization's Sales and Marketing efforts Find or build useful things for microeconomies by inventing things or keeping growth engines running consistentlyTile ClubHead of MarketingMay 2019 - December 2019 (8 months)Santa ClaraPage 2 of 6Defined Growth, Marketing and Sales StrategiesBuild and managed an internal agency size Marketing team Led UX Design and achieved the dominant Mobile experience in the segment Doubled the eComm conversion rate in 3 monthsGrew user acquisition across all channels by orders of magnitude Led Analytics and Research, implemented and produced accurate reporting and market forecast based on available data and market research Pushed a 3 year old domain to Top 10% by Performance among Shopify stores launched around the same time in only 6 months Invented "SAMPLE" buttonSage Group/ AutoDeskSr. Web Analytics ConsultantJuly 2014 - June 2015 (1 year)San FranciscoAct as the business owner of Paid Media Analytics by voicing Industry Best Practices, Defining KPIs, helping define marketing strategy of transition to subscription model, measuring brand engagement, and revenue growth by channel.Evangelized Marketing Analytics Implementation best practices Built self service platform for the international Marketing team with departments from Korea to CaliforniaCommunicate paid media performance to key stakeholder groups. Enabled prioritization of Web Analytics/Delivery projects based on potential revenue impact by connecting revenue and consumer behavior. Reconcile Agency data with internal sources of truth. Integrate third party data with Internal systems.Provide Digital Analytics support to external agencies and internal stakeholdersFacilitate communication and strategic data backed alignment across all digital marketing channels (SEO, SEM, Display, Social).Act as an internal digital marketing expert to make recommendations and drive strategy NOT limited to Measurements.Assist in the project definition, strategy creation, and accountability of key marketing projects.Help Autodesk Web Analytics team navigate through highly fragmented Marketing Technology field.Set up KPIs, Connect Impression, CTAs, Products, and Revenue using SiteCatalyst and 3rd party sources.Design methods for measuring ROI and effectiveness by/of ad channel. Page 3 of 6Coupons.comBusiness Intelligence ManagerNovember 2011 - August 2012 (10 months)Mountain View, California, United StatesSupported all analytics and research needs of Media Sales and Marketing teamsDesigned and built calculator that predicted a rate at which coupons.com could outprint traditional coupon businesses by particular products and product categories. This enabled the sales team go after bigger contracts. Worked with the Sales and Marketing teams to carve out and package characteristics of coupons.com audience that were most relevant to specific advertisers.Standardized Media Analytics processes in order to minimize operational inefficiencies.Future USResearch and Ad Product ManagerJuly 2011 - September 2011 (3 months)South San FranciscoConducted quantitative and qualitative research for Gaming, Music and Art Publications.ComScore IncSr. Client Service Manager in Media VerticalFebruary 2008 - March 2011 (3 years 2 months)Managed $2.5MM worth accounts with average year/year growth of 30% Led multiple teams of 2-5 employees on client delivery and product development projects that included client service, analytics and engineering resources.Grew an Ad Network Account to 1.5 MM from $600K in one year by fine tuning comScore custom analysis proposals to client needs Designed and conducted the first industry study that measured the impact of online advertisement on offline auto sales, which led to 5 additional auto industry studies with value of over $350K as well as established an industry standard for measuring lifts in offline auto sale from online campaigns Developed and maintained procedures for online and offline ad effectiveness studies that have reduced turnaround time by 20% on average Designed and conducted studies incorporating survey-based attitudinal data as well as behavioral data from comScore panel that superseded competitive products and increased client's annual commitment by 20% Page 4 of 6Managed comScore Ad Effectiveness and Post Buy APIs that enabled integration of comScore data with the client's operations Managed four online traffic and search raw data feeds for top internet search engines and ad networks and consulted them on their ever changing analytical needs thus enabling them to maximize the value of their data feed to clients comScore Inc.Jr./Sr. Client Service Analyst Financial VerticalFebruary 2005 - February 2008 (3 years 1 month)Managed and supported behavioral studies for major credit card brands which generated $700K revenueManaged and supported ad effectiveness studies delivered to ad agencies which generated over $200K annual revenueLinked multiple comScore products and capabilities to create custom projects for existing clients across various industries within the Financial Vertical Communicated with Credit Card, Banking, Auto Insurance clients to understand their analytical needs and fine tune comScore's existing products, create relevant proposal presentations and check feasibility of new products Enabled timely, accurate and consistent delivery of a benchmark product to multiple financial services clients by incorporate multi step quality assurance checks and replacing ad hoc excel and access databases with SQL database Supported Auto Insurance Benchmark, eServicing and Credit Card Acquisition products for various auto insurance companies, banks and credit card issuers Worked with Sell Side clients subscribed to syndicated products like Media Metrix, qSearch and Paid SearchGenerated and supported domain level ecommerce tracking reports for Sell Side clientsSNL FinancialContent AnalystSeptember 2003 - February 2005 (1 year 6 months)Charlottesville, Virginia, United StatesMaintained various databases through data processing enhancements, error checking, and data entryAdded features to the tables and designed error checks that enhanced the accuracy of the data and productsCommunicated with Equity Research analysts of various brokerages to maintain the integrity of the Financial Estimates report Designed Insider trader data process, which transformed data from a text files into a standardized databasePage 5 of 6International Students AssociationPresidentSeptember 1999 - June 2003 (3 years 10 months)Santa Barbara, California, United StatesGoverned 5000-member strong student bodyEducationUniversity of California, Santa BarbaraBachelor's degree, Economics/Mathematics with minors in Statistics and Slavic Studies (1999 - 2003)Page 6 of 6 |
