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Chandler Az.*PHONE NUMBER AVAILABLE * EMAIL AVAILABLE
Summary
Impactful leader with a unique combination of expertise in healthcare business development and clinical
oversight. Implementing and delivering marketing initiatives with demonstrated leadership skills to
engage a diverse demographic. Mastery in understanding how to turn around difficult situation and
integrate solution based problem solving. Comprehensive business development process including
development and improvement planning, strategic planning, and building alliances.
Proven ability to motivate and engage Develop of systems processes and
teams. procedures
Strategic Partnerships and Alliances Client Relationship Development
Staff Training & Development Marketing Campaign Management
Solutions- Selling Initiatives Quality improvement competency
Exceptional Communication skills Ability to roll out and build processes
Professional Career
Hospice Administrator
Sage Hospice, Primary and Palliative Care Tucson, AZ 2024-Present
To develop a physician-led organization providing the skills to launch a new brand.
Facility administrator managing daily operations, supervision of community liaison,
nurses and ancillary staff.
Patient assessment and evaluation with a plan of care with a 7 day revaluation plan to
coordinate and deliver quality interdisciplinary hospice care.
Developing and implementing marketing budget, strategies and plan of action as well as
accountability program to increase profitability.
Supervising the delivery of pain control and other inpatient treatment, assisting with
respite and palliative care, setting up home health care, offering amenities for spiritual
needs, and planning bereavement services
Administered quality and performance improvement plan to increase accountability and
profits.
Manage staff compliance with company standards as well as federal/ state guidelines of
over 15 employees providing mentoring, conflict resolution, employee retention and
competitive salary stability
Hospice Administrator
Blue Sky Homecare and Hospice LLC Mesa, AZ 2020-2022
To develop a physician-led organization providing the skills to launch a new brand.
Director of marketing Director Hospice Administrator Administrator Director of
marketing and admissions Healthcare administrator
Responsible for daily operation, clinical management, and supervision of Patient Care
Manager, staff nurses and multidisciplinary team.
Responsible for overall profitability and operations of agency including marketing,
budget planning, accounting, and employee retention
Increased revenue and census by 30% in 6 months.
Created quality assurance and performance improvement program increased profitability
with per patient daily expenditure reduction program
Managed staff of over 15 employees providing mentoring, conflict resolution, employee
retention and competitive salary stability
Director of Marketing/ Physician Liaison
Shanti Hospice LLC/ New Medicine, PC Mobile Physicians Chandler AZ 2019-2020
To develop a physician-led organization providing the skills to launch a new brand.
Responsible for the oversight of all marketing activities
Implement policies and procedures creating the culture
Maintain quality of care to achieve excellence
Collect data for monthly performance improvement
Actively building new partnerships
Director of Community Development
Valiant Hospice and Palliative Care Tempe, AZ 2018- 2019
Responsible for planning and organizing the implementation of marketing projects, administering community
development activities, and coordinating the execution of daily outcomes. Improvements of admissions process and
related programs with a focus of making net gains.
Conduct routine site visit with local partnerships to establish and ensure to maintain active relationships
Develop and implement systems processes and procedures to ensure the functions within the marketing
team
Generate patient referrals/ admissions from existing customers as well as developing new business
Working with clinical field team and management to develop and execute a strategic marketing plan
Conduct research and analyzed data to identify and define audiences to reach target goals
Marketing Director
La Estancia Nursing and Rehab Chandler, AZ 2014-2018
Organization skill set to develop and increase business, solution discovery, customer service initiative risk,
management and relationship management. Provide strong leadership in the identification and implementation of
new and existing systems and processes for sale/marketing and admissions staff.
Direct Supervisor for marketing and admission staff.
Developed consistent patient referrals within the valley healthcare facilities (senior centers, hospitals, and
nursing homes etc.)
Created coordinated community health initiative outreach: Bi-annual community Festival, community
in-service a month, and several health clinics a month.
Created Training and Education material on strategic marketing and admissions initiatives per territory.
Director of marketing Director Hospice Administrator Administrator Director of
marketing and admissions Healthcare administrator
Develop and administer marketing database which includes client and prospect information
6 months 75% patient increase 92-95% capacity year round.
Hospital Liaison
Life Care Centers of America Chandler, AZ 2011-2014
Strategic interface with admissions and marketing leadership team for the purpose of increasing revenue and
development of new and maintaining existing community alliances and partnerships.
Liaison for 18 facilities with 5 core facilities with census of 90% and above.
Created partnerships with various hospitals, Physicians and became members of various ACO s
Developed and implemented bounce back-logs to catalog admissions and decrease the readmission rate and
increase the Medicare census.
Established the ER Diversion Program with the facilities top referral base
Coordinated with internal business division agency partners and local vendor to guarantee on time,
cost-effective delivery for all marketing communication materials
Admissions and Marketing Director
Life Care Centers of America Chandler, AZ
Responsible for analyzing complex business issues collaborate with internal and external customers and planned,
designed and managed admissions and marketing team. Drove business results implementing accepted standard use
for outstanding customer service, client relationships, development and marketing campaign management.
Develops and coordinates the implementation of a marketing strategy for resident and facility services,
census development and image enhancement (Strategic Marketing Plan).
Created Training program and literature for admissions and marketing staff.
Created community outreach programs with health clinics and urgent care facilities to increase community
presence.
Coordinates special events for the facility and the community to strategic partnerships and alliances.
Analyzed business development and monitored market trends.
Marketing Director
Life Care Centers of America Chandler, AZ
Responsible for strategically directing and ensuring the company has a robust pipeline of innovation scaled
appropriately to its financial capacity and aligned to its strategic objectives to enhance business performance
Liaison between the facility and family members during admission process.
Developed prescreen and screening program with Director of Nursing to ensure all admissions are screened
thoroughly and adequately prior to admission.
Instituted advanced directives protocol with Social Services staff during admission.
Established admission paperwork check program.
Led and collaborated with sale/marketing team to develop startup strategies including identifying new
revenue streams and business processes
Significant Achievements
Chandler Chamber of Commerce s Award recipient for outstanding contribution to the city of Chandler
Awarded MVP at Life Care Centers of America
Developed ER divergent plan with local hospitals which decreed several facilities bounce back rated
Created Second Wing Dream Program for Seniors in IL,AL,SNF, and Hospice care
Awarded the Gem award for the highest revenue eared
Early Career
Director of marketing Director Hospice Administrator Administrator Director of
marketing and admissions Healthcare administrator
Generations HealthCare LLC., Westchester, IL. - Marketing Director -2008-2010
Marianjoy Rehabilitation Hospital off site at Rest Haven, Palos Heights, IL - Office Manager- 2002-2008
Education
Arizona State University- Present
Gateway Community College -2010
Chicago State University-2007
Director of marketing
Director
Hospice Administrator
Administrator
Director of marketing and admissions
Healthcare administrator
Director of marketing Director Hospice Administrator Administrator Director of
marketing and admissions Healthcare administrator
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