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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE LINKEDIN LINK AVAILABLE naimahuereca.wixsite.com/naimahuereca EDUCATIONUniversity of Texas at Austin Bachelor of Communication, Advertising May 2024 EXPERIENCEThe University of Texas at Austin Student Services Communications Intern August 2022 May 2024 Created digital content in the form of videos, still photos, and graphics for use across our social media channels and website Utilized photography and videography skills to create and capture attention-grabbing content from events that resonated with our audience to be used as social content Analyzed the performance of social media posts through set key performance indicators (KPIs) such as engagement rates, impressions, reach, and follower count Texas Creative, Moody College of Communications Copywriter August 2022 May 2024 Worked with client brands to develop copy and content for a variety of social media platforms, including Instagram, Twitter, Facebook, and LinkedIn Created engaging on-brand messaging aimed to resonate with target audiences and drive user engagement Designed integrated advertising campaigns, including billboard and out-of-home (OOH) advertising. Collaborated with client brands to develop impactful visuals and messaging Black Sheep Advertising Social Media Intern August 2021 May 2024 Designed various advertising campaigns in collaboration with over 75 brands including GoPuff, Bumble, Ricos, etc. Executed campaigns aimed at maximizing reach to include a college student demographic and increase engagement across social media platforms Participated in and supported influencer marketing campaigns around the University of Texas campus by identifying and collaborating with key influencers Helped coordinate content creation across campaigns and manage relationships with brands and influencers Campus Trendsetter Ambassador August 2020 May 2024 Collaborated with over 50 partner brands to enhance their brand visibility among the college student demographic specifically in or around the Austin area Developed engaging social media campaign posts for our partner brands Amazon, Hallmark, E.L.F Cosmetics, Jergens, and CeraVe, taking into account their unique brand voice, marketing objectives, and target audience Helped to organize and execute on-campus promotional events and activations for our partner brands to engage directly with their desired target audience and increase increase brand visibility Dallas Love Field Airport Social Media and Customer Engagement Intern May 2022 August 2023 Created engaging posts, stories, reels, and captions that aligned with the brands voice and messaging to help drive engagement and increase brand visibility Managed the content calendar for all social media posts to ensure a strategic presence across our social platforms, and collaborated with the team to align content with current campaigns Presented data-driven solutions to the team based on direct feedback from customers and KPIs to help identify areas of improvement and suggest actionable strategies Pitched the concept of an interactive mobile app designed to enhance the consumer experience and created a detailed proposal outlining the app's features, potential benefits, and implementation strategy, showcasing its ability to engage users more effectivelyADDITIONAL Language Fluency: Fluent in Spanish Technical Skills: Google Suite, Microsoft Office, Canva, Social Media Proficiency, HootSuite |
