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Click here or scroll down to respond to this candidateCandidate's Name
email: EMAIL AVAILABLE Phone: PHONE NUMBER AVAILABLESummary of Qualifications Experienced marketing strategy professional with strong background in digital marketing, brand/content strategy, brand journalism, UX, innovation, advertising, promotional management, creative design, information technology, analytics/SEO/SEM, and social media marketing. Big-picture, solutions-oriented; enthusiastic, innovative, detail-oriented project director with ability to zero in on long- term integrated marketing solutions. Well-versed in brand management, consumer engagement, consumer behavior, graphical user interface design/consumer experience, analytics, innovation, CMS, social media strategy, eCommerce, and cohort analysis/generational marketing.EducationMichigan State University East Lansing, MI May 2003 Masters in AdvertisingConcentration: Cohort Analysis/Generational Marketing Concepts and Trends, Interactive Advertising, Digital Design Awards: Department of Advertising Outstanding Graduate Student & Office Scholar May 2003, GPA 4.0 Central Michigan University Mt. Pleasant, MI May 1993 Bachelor of Science in Business AdministrationMajor: Marketing; Minors: Advertising and Graphic Art Honors/Organizations: Founding Member of both the Coalition of Diversified Students (COEDS) and Friends of Earth(FoE) Central Michigan University. Zeta Tau Alpha Executive Board Featured Honors and Awards 2018 Proof Award/PRSSA: Best of Showo Corewellhealthbeat.org website was created to expand the communications department by developing anowned media segment. It empowers readers to make informed decisions for themselves and their families. The winning organization publishes real stories about real people facing real struggles. Theyre written and photographed by professional journalists and then tailored for optimal consumer engagement. o The site is designed to be an easily accessible tool for media professionals for plug-and-play use in print materials, digital websites, blogs, broadcasts or radio reports. The syndicated assets and copy are custom edited and allow for repurposing. They are offered at no cost to media. This extends the reach to national news outlets to further stretch the organizations impact. o These assets attract an average of 7 million unique visitors per month from around the globe who have logged millions of page views. The reach from social media and other media has far exceeded 100 million people averaging 400,000 visits to the site each month with 48 percent of the traffic come from social media channels engaging people far and wide. Users spend upwards of 22 minutes time on site! To put this in perspective, newspaper time on site averages 3 minutes and 40 seconds. 2017 Ragan Marketing Award Content Marketing (Category Winner) OMMA Mediapost Awards 2015 - Platinum Website Excellence Health/Wellness for Corewellhealthbeat.org 2015 PR Dailys Nonprofit PR Awards Best Newsletter (Category Winner) 2015 Health Beat: Top 10 Hospital Blog; Wainscot Media for Corewell Health Beat content hub and email marketing: http://www.Corewellhealthbeat.org Belk Pinnacle Award Winner, Fiscal Year 2013 Outstanding Performance 2013 Search Best-In-Class Award Belk.com Top 5 Finalist; Content Strategist responsible for editing and refining Belk.com SEO content Zondervan Corporation President's Award 2008; awarded to individuals, Whose performance and accomplishments far exceed the normal expectations of their job and contributions make a significant impact on company results. 2008 EFFIE Bronze Winner - Creative Design/Internet Design-Marketing Assets & Media Networking; Zondervan Marketing Group, Inspired By... The Bible Experience; the bible has a voice [listen]: Candidate's Name
email: EMAIL AVAILABLE Phone: 616.990.0108 http://www.effie.org/downloads/2008_Effie_Winners_Full_Listing.pdf http://www.effie.org/winners/showcase/2008/2583 MarketingSherpa Email Award - Silver Winner Consumer Email Newsletter for Marketing Purposes 2007 - Creative Design/Concept Development/Deployment; http://www.marketingsherpa.com/emaw2007/4.html Dale Carnegie Outstanding Presentation 2004 Michigan State University Department of Advertising Outstanding Graduate Student 2003 Michigan State University Department of Advertising Graduate Office Scholar 2003 Professional ExperienceCorewell Health Grand Rapids, MI 01/14 PresentInteractive Marketing Manager https://healthbeat.corewellhealth.org/ Strategic visionary of Corewell Health Beatmanaged strategic design (wireframes through final layout), user experience/taxonomy development, testing and launch of the robust consumer content marketing program, including automated email marketing strategy and brand content marketing website along with respective social/digital media strategy for Corewell Health: http://www.Corewellhealthbeat.org. Responsibilities also include project /account management, implementation and technical specifications for CMS/widgets on WordPress platform, design/management/development of infographics, advertising/promotional server, video, style guidelines and syndicated content strategy. Lead strategy and implementation of comprehensive digital marketing program for Corewell Health. This includes the development of inbound marketing strategies at the brand and product levels, as well as marketing automation, CRM implementation/website redesign/redevelopment, email marketing program, SEO/SEM strategy, web consulting, and extensive performance-focused testing and analytics reporting. Responsible for executing extensive email marketing, campaigns, triggered/targeted communications and customer journeys using Salesforce MarketingCloud. Digital and integrated strategic marketing manager responsible for managing the design, development, implementation and execution of Corewell Health Systems initiatives and solutions for internal and external clients and partners to improve the health of the communities we serve. Led discovery and persona/journey mapping/development of physician finder interactive referral resource tool and reorganization of Corewellhealth.org. Managed a competitive marketing intelligence resource tool. Led the development enhancements to ensure data optimization and comprehensive reporting of competitive and industry reporting for easy accessibility and digital distribution across department and corporate management. Responsible for strategic planning and implementation of marketing and communication plans, working with internal/external partners to achieve system business objectives, volume goals, increased penetration in service areas and ROI. Manage all aspects and marketing channels of complex marketing and communication processes from discovery through implementation and measurement for omnichannel effectiveness. Responsible for establishing metrics and analytics dashboards. Managing effort to build analytics dashboards via Tableau and Data Studio to monitor social engagement, web traffic/engagement and social KPIs on one platform.Belk.com Charlotte, NC 02/12 01/14ECommerce Digital Content Strategist http://www.belk.com Deliver Belk branded customer focused digital content for Belk.com, social, mobile, email, press releases, corporate communications, brand materials and all digital properties, including 3rd party sites. Execute creative vision at strategic and operational levels. Defined omnichannel content strategy and solutions for Belk direct mail, catalogs, seasonal campaigns, product/brand launches, search landing pages, cross-sells/upsells, personalization, social, mobile, email, video, Candidate's Name
email: EMAIL AVAILABLE Phone: PHONE NUMBER AVAILABLE user generated content, store information, weekly promotions, community support to improve sales growth, customer engagement, customer acquisition and brand value awareness/recognition. Responsible for implementation of Interactive Catalog Strategy to publish direct mail and weekly print catalogs via online content solutions including digital catalogs, digital shopping experiences (mobile and landing pages/featured shops), google catalogs and Facebook catalog channels. Define and ensure brand persona objectives, content marketing best practices, web copywriting and brand standards. Strategized, plan and define content deliverables for all merchandising objectives and goals. Manage and direct digital content working with creative and production team members to deliver creative UX solutions and functionality. Defined site taxonomy/site navigation to reflect product assortment changes and increase search optimization of products for increased sales and improved UX. Liaison responsible for facilitating brainstorming sessions to effectively deliver winning content strategies with cross functional teamsmerchandising, design/UX, operations, marketing, advertising, and IT. Project management to ensure all projects have a complete detailed execution timeline, accountabilities are understood, and deadlines are met. Deliverables include web/UX copy, meeting agendas, summaries, status updates, live notices, presentations, ongoing reporting and final postmortems. Work with merchandisers to concept content and balance merchant and customer needs in accordance to the Belk brand. Worked with design/UX to present conceptuals in a storyboard format for review and approvals; define use cases and paths for all content recommendations. Worked with corporate and digital marketing teams to ensure planning and promotions attract sufficient traffic, produce customer engagement, and increase customer acquisition for all content projects. Implement and track analytics for understanding customer behavior and to measure success. MarTech liaison with an in-depth understanding of capabilities of systems/IT to ensure content ideas are feasible; and identify solutions and contingency plans for roadblocks as encountered. Worked with corporate advertising team to ensure all corporate campaigns reflect the Belk brand across belk.com and related online/social/integrated marketing channels. Worked with customer relationship team to ensure content is resonating with the Belk customer and building loyalty through various programs and customer service data/Foresee and product review analysis. Managed GE Credit Card initiatives and partnershipSEO, related content/projects, and ROI opportunities. Meijer.com Grand Rapids, MI 07/10 02/12ECommerce Content Specialist Marketing http://www.meijer.com SME, responsible for planning and implementing content distribution strategies for online channels. Work with retail, merchandizing, promotion, and marketing departments to educate on best practices for internet site content, identify best methods to meet business objectives and create clear user interface layouts and content guides for implementation. Research and write online and transactional content targeting core demographic according to appropriate reading levels and context. Market/Communicate consistent corporate brand message strategy across all projects and platforms. Create copy optimized for search results, product promotion/conversion, and enhanced customer experience. Defined strategies for executing online marketing tactics and campaigns focused on Search Engine Marketing(SEM), Search Engine Optimization (SEO), affiliate marketing, and Omniture analytics to optimize site, product and project performance. SME on page and off page SEO/natural link building/discovery/execution. Managed projects among eCommerce team including web designers, developers, marketing and merchandising specialists to ensure projects/pages are completed on time within budget. Responsible for quality control evaluating effectiveness based on objectives; and for reporting traffic/analytics integration, customer acquisition, customer engagement, product conversion statistics and optimized user experience/engagement. Communicated with staff; reporting successes and improvements via seasonal and annual review meetings with business departments to assess project effectiveness and enhancements. Managed multiple projects and teams simultaneously, assuring goals, budgets and deadlines were met. Manage promotional planning, taxonomy/site navigation/architecture, content/promotional messaging. Candidate's Name
email: EMAIL AVAILABLE Phone: PHONE NUMBER AVAILABLE Implemented solutions to increase ratings and reviews content; identified new opportunities for presenting content and encouraging customers to engage via contests and social sharing tactics. Harper Collins Publishing Grand Rapids, MI 11/04 03/10 Consumer Engagement Marketing Manager http://www.zondervan.com 11/06 03/10 Strategically harnessed the power of the internet/digital media to create, write, design and execute innovative customer marketing campaigns and tactics to identify, understand, engage and motivate customer/company interaction. Managed integrated marketing solutions and strategies for company marketing initiatives between all product lines including Bibles, Trade Books, Pastor/ChurchSource, Zonderkidz, New Media and Zondervan Gifts. Designed, developed, and implemented online communications and advertising solutions/marketing strategies to build large scale opt-in subscriber lists; effectively build brand awareness, and encourage product purchase. Experience using multiple online mediums including buzz marketing, street teams, social media campaigns, email marketing, website, widgets, banner ads and online consumer engagement tactics to successfully launch and market products/services to core consumers for optimal product interaction, brand awareness and conversion. Worked with multiple analytic tools and research resources including, but not limited to, Google Analytics/AdWords, metrics reporting via CoreMetrics and Web Trends, Forrester Research, Barna Research, and internal statistic database collection tools. Worked with various web development and creative design tools including Microsoft Front Page, Dreamweaver, HTML, a customized in-house content management system (CMS) that I also wrote the user manual for, Photoshop, Fireworks, and video imaging software. Identified, wrote, compiled and monitored metadata/SEO/SEM optimization content for message consistency across all online mediums for website landing pages, email (direct) marketing, social media campaigns, and multimedia marketing components. Documented click-through rates, open rates, unique visitors, consumer behavior, and user experience and communicated updates to management on initiative effectiveness related to positioning, keywords, and purchases. Actively involved in content review for editorial services and database pulls to ensure message consistency against brand standards, product and marketing goals to reflect identified core consumer persona research. Worked with Information Technology Teams to redesign the layout and functionality of product detail pages; created wireframes and user experience strategy. Established as a SME in customer engagement and user interface design experience; effectively collaborated with team members to product the most effective customer experience in delivering product information, engaging experiences and increased sales/product conversion. This included incorporating new data resources including product video, testimonials, product reviews, author interviews, customized photography, and engaging product views, tools and samples. Internet Marketing Manager Bibles 11/04 11/06 Interacted with company marketing personnel to determine consumer needs and expectations resulting in industry leading web presence site design/development and online marketing solutions. Directed team initiatives to routinely interact and collaborate with the consumer via online capabilities. Created and executed marketing email messages and surveys to build company opt-in subscriber lists. Created, developed and implemented web graphics/design, photography, HTML and functionality across internal company website and external specialty product sites. Interacted with marketing and editorial staff to determine new opportunities for using electronic media and information/internet technology to enhance products and recommend/investigate new web-based products/features online. Wrote and coordinated content, wireframes and advertising for company web initiatives. Collaborated with information technology and internal digital asset teams to ensure integration of new capabilities of technology to maintain data normalization. Conducted competitor comparison analysis. Conducted quality analysis of all Zondervan websites and corporate websites to ensure content is accurate and updated. Identified and fostered internal and external online partnerships. Candidate's Name
email: EMAIL AVAILABLE Phone: PHONE NUMBER AVAILABLE Managed external technology partners in conjunction with internal resources to ensure on-time delivery and on- budget delivery of new products/capabilities.Analysts International Lansing, MI 07/00 04/02Creative/Project Director Planned, directed and implemented marketing deliverables, user interface designs and compelling online user experiences for Internet, Intranet, extranet, Kiosk, system applications, and multimedia projects that reflected/integrated company brand strategies. Designed and developed marketing/brand strategies, advertising/graphic materials, illustrations, photography, and marketing/web/technology strategies for the State of Michigan government, corporations and small businesses resulting in enhanced company performance, cost savings and refined processes. Conducted marketing consulting services; produced web usability and market analysis, SEO/SEM strategic planning, and marketing collateral reports. Facilitated client sales calls/meetings, public corporate events/seminars (organization of invitation/keynote speakers through execution of event.), corporate executive presentations, and specific project requirements, schedules and deliverables. Developed/Deployed client request for proposals, statement of work, and project cost estimates. Managed project budgetary resources and financials, timelines, and staff resources including; vendor, creative and development employees.Electronic Data Systems (EDS) Lansing, MI 11/93 07/00 Project Direction/Project Management Redesigned, coordinated, managed, developed and implemented the Michigan Department of Environmental Quality (DEQ) Internet and Intranet sites. Lead marketing initiatives for EDS sales and operations, managed project schedules, vendor resources and account financials using tracking databases. Inventoried, improved and developed team standards, processes, guidelines and business methodologies to ensure optimal workflow, resource allocation and performance. Developed new business, marketing materials and resources to expand our customer base. Developed creative themes for Internet/Intranet/Extranet sites, CD, kiosk products, Internet ad banners, e- commerce and interactive systems that reflected company brand strategies directed and supervised creative staff in concept creation, development and refinement Company creative liaison working directly with EDS customers and vendors to establish, develop, and maintain effective working relationships; and devise compelling creative designs. Managed and produced corporate proposals, marketing surveys, user documentation, brochures, executive speeches/presentations, corporate events coordination/planning, and image walls; Lead the production of graphics, layout/print, wireframing/UX creation/management of multi-media and Internet/Intranet projects. Developed and implemented the Global Logistics Pipeline International Branding and Communication Strategy using communication message strategy models and delivery strategy tools Managed, developed, designed and published project communication deliverables, artwork/graphics, e-newsletters, print newsletters, bulletins, technical writing, and project reports to multi-international audience. Received recognition for integrating the General Motors System Development Process into key project communication deliverables. Managed an extensive communications network that encompassed GMs user community, its logistics providers and EDS internationally. Coordinated, designed and produced user training materials and deliverables in multiple languages. Chevrolet: Coordinated and developed the Chevrolet/Geo Roadside Assistance Correspondence Team Established and approved monetary authorizations, warranty claims, settlements and policy adjustments. Interviewed, trained and mentored new employees; Coordinated and participated as an instructor for various company training events including Customer Service Technologies Power of Diversity Team Training/Building, Chevrolet Correspondence Grammar Techniques, and Audix Feature Enhancement Training Courses. Coordinated and lead team members in redesigning and publishing the company newsletter. Also designed, developed and published the Chevrolet Dealer Network News (e-newsletter), and Inside Roadside. Designed and implemented the Chevrolet/Geo Roadside Assistance On-line Template Project to expedite customer repairs and enhance customer satisfaction with Chevrolet products and the dealership experience. Served in the early creation of the Chevrolet/Geo Outbound Candidate's Name
email: EMAIL AVAILABLE Phone: PHONE NUMBER AVAILABLE Marketing Program to proactively reach customers and enhance UX customer experience/satisfaction. Researched Chevrolet Customer Satisfaction Surveys and directed respondents. Organized, managed and executed the Annual EDS City of Detroit Paint the Town Charity Event. Campbell-Ewald Advertising, GM Interactive Warren, MI 06/97 04/98 Senior Account Supervisor Developed and directed GM Information Sales & Services corporate communication strategies and interactive initiatives; company liaison between client and agency; managed client relationship and GM Interactive Sales Tool information requirements and project executables. The GM Interactive Sales Tool/Prospec was General Motors first protocol sales tool that allowed customers to spec/customize and order vehicles online. Managed GM Interactive message strategies, brand launch, and vendor content integration. Responsible for establishing and maintaining GM, Chevrolet, EDS client relationships and direction of project while leading product design, training development/deployment, and delivery/launch project phases. Managed scope, schedules, budgets and vendor resources for account projects Lead and executed user training plan, documentation and deliverables to the GM Dealer Network. Coordinated and directed large scale marketing programs, corporate events, and executive presentations/meetings/shows for both General Motors and Campbell-Ewald. Candidate's Name
email: EMAIL AVAILABLE Phone: PHONE NUMBER AVAILABLE Continued Professional Development Facebook Community Engagement Manager Certification eVariant CMS Training Ragan Social Media, PR & Marketing, Writing and Content Marketing Salesforce Certified Marketing Cloud Email Specialist 2019 Ragan Social Media Marketing Conference 2017 Ragan Social Media Marketing Conference 2016 Hootsuite University/Certification MarketingSherpa Email Summit 2015 Email Messaging Certified, MECLABS 2015 Forrester Research Customer Experience Forum; June 2012 Monetate Project Management Fundamentals, Lynda.com Lominger Leadership Architect eSuite Sigma Kaizan Six Sigma Lean Thinking seoClarity SEO Conductor Searchlight Adobe Site Catalyst/Omniture PowerReviews Microsoft Coremetrics Analytics Project Management Tools/Resources including; ActiveCollab, Basecamp, and Google Docs Content Strategy/Copywriting Techniques Scribd/Blog/Google Keywords As SEO Tactics Google Analytics/Search Engine Optimization 2009 Photoshop Techniques; focus on Photography Techniques and Web Optimization; New Horizons, December 2009 Dale Carnegie Leadership Management Training Marketing Research Organizational Design/Behavior Advertising and Promotion Management Consumer Behavior Marketing Management Interactive Advertising/Marketing Advertising Art Direction for Managers Virtual Design Studio with Flash 5.0 Multimedia Interactive Life Cycle (MILC) design and development methodology GM System Development Process Leadership Philosophy of Dr. W. Edwards Deming EDS Brand Strategy Training/Copywriting Workshop Standards and Style Writing Techniques Software Engineering Process Network (Electronic Data Systems) Power of Diversity Marketing Communications Planning (Content through Brand Strategy) Strategic Value Selling Project Management, Start Up and Planning Project Management, Execution and Close Down Information Management Concepts Multiple Internet Design and Development Courses taken through New Horizons Training including; Advanced HTML/JAVA, DOS, MS Windows, Adobe Photoshop, PageMaker and Acrobat Lynda.com Web Design Seminar Franklin Covey Management TrainingCandidate's Name
email: EMAIL AVAILABLE Phone: PHONE NUMBER AVAILABLE Technical SkillsComputer: Hootsuite Salesforce Marketing Cloud Sitecore IQ Meida StoryPorts ContentCTRL PressPage Jive WordPress Kapost Content Management System Industry Weapon Visual Signage Dell Brandwatch Vocus Multiple Social Platforms(Facebook/Pinterest/LinkedIn/Instagram/Etc.) Multiple email platforms MS Office, MS Project, MS Access, MSFrontPage, Internet Explorer Adobe CS - Photoshop/Acrobat/Illustrator,InDesign HTML/DHTML/CMS Macintosh Operating Systems Visio File Transfer Protocol Coremetrics/Adobe Omniture &Conductor/Google Analytics SPSS CICS/SCICSLayout and Design/Illustration Techniques: Internet/Intranet/Applications/Email/Online Marketing and Advertising Layout, Design, and Development Kiosk Layout/Design Pen and ink Marker renderings Airbrush/Acrylic/Oil Painting Ad Layout/Design TV Storyboard Design Billboard Layout/Design Direct Mail Layout/Design Typesetting/Typography/Type Specification Photography/Photo Shoots: Digital, 35 mm automatic and manual; full darkroom experience Additional Honors/Awards 2022 Proof Award/PRSSA Content Marketing 2021 Proof Awards/PRSSA: Content Marketing, Blog, Social Media 2019 Proof Awards/PRSSA: Content Marketing, Email Marketing, Website 2018 Proof Award/PRSSA: Content Marketing Service 2017 Ragan Nonprofit PR Award Content Marketing 2017 PRoof Award/PRSSA: Social Media Strategy Facebook/Instagram and Content Marketing 2016 Hermes Healthcare System Blog, e-newsletter 2016 Hermes Brand Journalism, Social Media Facebook 2016 PRoof Awards/PRSSA Blog, Digital Newsletter, Content 2015 Digital Health Awards Digital Publication (Email/Content Hub/e-News Service) 2015 Ragans Health Care PR and Marketing Awards: Best Digital Publication (Email/Content Hub/e-News Service) 2015 Hermes Creative Awards Platinum for; Brand Journalism, e-Newsletter, Nonprofit and e-News Service 2015 Aster Awards Email Marketing 2015 PRoof Award/PRSSA: Email Marketing Health Beat, http://www.Corewellhealthbeat.org/subscribe |
