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Click here or scroll down to respond to this candidateSocial Media ManagementCandidate's Name
Strategic CommunicationBranding/Brand storytellingH A L E YA R N I( 8 6 5 ) 2 5 4 - 8 4 2 8EMAIL AVAILABLE/ HALEYARNIC O N T A C TE X P E R I E N C EIncreased social media following and clicks by 30% Managed multiple committees to increase on campus presence/awareness Managed budget for public relations/marketing campaigns Wrote and distributed newsletters through MailChimp for alumni VICE PRESIDENT OF PUBLIC RELATIONSKAPPA DELTA SORORITY NOV 2017 - DEC 2018HAMARKETING & COMMUNICATIONS INTERNDOWNTOWN JOHNSON CITY DEVELOPMENT AUTHORITY AUG. 2020 - DEC. 2020 Edited and managed website via WordPressWrote and distributed newsletters via MailChimpStrategized/developed/scheduled social media content EAST TENNESSEE STATE UNIVERSITY, CAMPUS RECREATION MAY 2021 - DEC. 2022 Directed content strategy to maximize presence on campus Created graphic designs consistent with brand standards/guidelines Developed and managed print/digital marketing campaigns for five program areas Took high-quality photos and video to edit using Adobe Programs Edited and managed the Campus Recreation website and optimized SEO Created a data-driven strategy through social media analytics Increased social media following by over 3,000 in one year MARKETING & COMMUNICATIONS GRADUATE ASSISTANTRUGGED MEDIA NETWORK JULY 2022 - DEC. 2022Collaborated content strategy to maximize clients' presence at the top of the funnel Collaborated on two brand books outlining brand standards/guidelines Created high-quality photos and video and edited in Candidate's Name for brand promotion Practiced effective project management with a variety of clients BRAND STRATEGY & MARKETING INTERNE D U C A T I O NEAST TENNESSEE STATE UNIVERSITY - BACHELOR OF ARTS MEDIA & COMMUNICATIONS - ADVERTISING & PUBLIC RELATIONS CONCENTRATION 2016 - 2020 GPA: 3.86 SUMMA CUM LAUDEEAST TENNESSEE STATE UNIVERSITY - MASTER OF ARTSBRAND & MEDIA STRATEGY2020 - 2022Event Planning/CoordinatingPhotography/VideographyCustomer Relationship ManagementDesigning/Conducting CampaignsS K I L L SCanvaMailChimpMedia RelationsWriting for PRMember of Public Relations Society of AmericaMember of the American Marketing AssociationAmerican Advertising Award 2019L E A D E R S H I P & H O N O R SEMORY & HENRY UNIVERSITY OCT. 2022 - MARCH 2024Designed and implemented strategic communications and multi-channel marketing campaigns via traditional and digital formatsCo-managed the College's social media channels and campaign strategies Assisted in photography/videography and editing for creative promotional assets Served as the Managing Editor of the bi-annual E&H Magazine Assisted a variety of on-campus clients in developing and implementing marketing strategies Led and developed internal communications via Mailchimp MANAGER OF COMMUNICATIONSSPECIAL OLYMPICS AREA 3 - TENNESSEE JAN. 2023 - MARCH 2024 Directed communication strategy and media relations Coordinate with the executive team to plan, promote and execute events in the area Promote Special Olympics events via digital and traditional platforms with creative assets VOLUNTEER MARKETING & COMMUNICATIONS COORDINATORMOXCAR MARKETING + COMMUNICATIONS MARCH 2024 - PRESENT Elevates brands through multi-channel marketing, communications campaigns, media coverage, event management and storytellingSecure paid and earned media placements and interviews for a variety of clients Cultivate lasting media relations among local and national media outlets ACCOUNT ASSOCIATE |
