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Work ExperienceCandidate's Name
Freelance Marketing CoordinatorStreet Address -PresentProvides graphics, web content, and custom branding for clients using the Adobe Creative Suite Executes, researches, and refines client ideas from creative briefs and examples Skilled in integrating text, images, and graphics for brochures, logos, infographics, proposals, and presentations Provides social media and content strategy for small business clients Knowledgeable in WordPress, Squarespace, and other CMS platformsTucows, Inc.Senior Marketing Coordinator, Demand Generation2022-2024Developed lead generation campaign strategy, objectives, goals, and metrics, and defined best practices, standards, and processes to drive successful customer acquisition and movement through the demand generation sales funnel via the Hubspot marketing automation platform Executed an integrated mix of email, direct mail, digital, lead-nurturing, and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action, and content Measured and reported the performance of digital marketing campaigns and assessed against goals, OKRs and KPIs, using this data to continually optimize campaign performance through A/B testing and email/landing page optimization Planned and executed digital marketing campaigns, including SEO optimization for the company blog, marketing database, email, and social media Collaborated with external vendors to optimize company web assets using online marketing strategies to drive customer acquisition, engagement, and retention Executed content marketing strategies to enhance brand visibility and engagement. Produced high-quality, SEO-optimized content using tools like SEMrush to drive organic traffic and foster audience growth. Stayed up-to-date with market trends and technology that might benefit the company, becoming the POC for all CRM-related inquiries in the department Led training sessions on lead generation, landing page optimization, and best email practices as part of marketing initiatives to enhance company positioning and raise awareness of brand, products, and services.Cultural Vistas2021-2022Communications CoordinatorSupported efforts to ensure Cultural Vistas delivers engaging and coordinated marketing and communications activity across its full range of online platforms Responsible for all aspects of communications, including website management, content creation, media outreach, and social media. Oversaw marketing collateral production including business cards, posters, presentations and branded marketing materials Developed and managed online and social media advertising budget within established guidelines Managed internal and external web development projects Researched, analyzes, and reports on options to streamline online communications effortsThe Pew Charitable TrustsAssociate I, Communications2019 - 2020Provided communications and media relations support Drafted website content, email marketing support, social media outreach, press releases, advisories, and statements Selected and submitted key events for the communications planning calendar Worked with communications colleagues on the production process for online and print communicationsKivvitTraineeSummer 2019Assisted in public affairs campaign management, media and public relations, strategic consulting, tactical messaging, corporate positioning, grassroots advocacy, digital campaigning, and issue advocacy Researching, preparing reports, assisting staff on client requests, and helping with a variety of office responsibilities Worked directly with senior staff to meet client needs Utilized digital advocacy techniques, including online marketing and media production Created and managed press list and coverage for clients in a variety of industries Monitored client new coverage, providing up-to-date information on key issue areas and mentionsCushman & WakefieldCommunications Specialist2017-2018Managed business development projects including pitchbooks, proposals, email marketing, and property websites Oversaw content for social media and local WordPress blog, working with executives, research, and brokerages to create custom content Responsible for reporting ROI for all external communications activities to local and national leadership Developed all internal messaging including messages from leadership, articles for internal publication, company newsletters, memos Maintained strong relationships with local news outlets for key story placement, interview arrangement, and fact verification Responsible for external advertisements, sponsorships, and all paid media opportunities Worked with local leadership and brokers to train staff on best digital marketing practicesSkillsAnalytics (Google Analytics and Data Studio) LookerA/B testing (Google Optimize)Email Marketing (Hubspot, Mailchimp, Salesforce)SEO (Semrush, Moz)Content Management Systems (WordPress, Webflow, Sitecore)Creative asset development (Adobe Creative Suite, Canva)Data presentation (Google Sheets, Slides, Docs)Career ObjectiveResults-driven and strategy-focused digital marketer, with 7+ years of marketing and communications experience. Results include increasing leads YoY by 40% and doubling website visitors in under a year using SEO optimization.