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(Street Address ) 717-0350 EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLE CAREER STATEMENTAspiring market strategist with experience on multiple technology platforms resulting in the increase of public reach with organizational client base. Industry experience includes healthcare, non-profits, and real estate. Strong skills in written and verbal communication, leadership, teamwork, and customer service. Conversant in Mandarin, with over 10 years of study.EDUCATIONWestern Michigan University Haworth College of Business Kalamazoo, Michigan Bachelor of Arts Marketing Graduated: April 2023 Minor: Chinese BusinessSchool Award: Best Product Extension Idea April 2022 EXPERIENCEBLUE CROSS BLUE SHIELD OF MICHIGAN (Feb 2024 Present) Analyst Detroit, MichiganWas responsible for developing strategic problem-solving, quantitative analytics, and communication skills through the use of information, data, analytics, ingenuity, and empathy in innovative ways to deliver technology-driven solutions. Develop and improve departmental workflows, business processes, and standard policies for routine services. Foster problem-resolution capabilities. Scope operational feasibility, lead implementation efforts, and monitor the success of new initiatives. Interface with both internal and external areas to resolve problems and capture business requirements. Provide support with design, development, modification, testing, implementation, and maintenance of assigned systems.COREWELL HEALTH (Sep 2023 Dec 2023)Communication Associate Program Grand Rapids, Michigan Was responsible for assisting the Member Communications unit segment in the development and execution of print advertising for company outreach, including print media, and analytical evaluation. Collaborate with the marketing and line of business teams in development, editing, and project managing marketing collateral Provide insightful contributions to help develop, expand, and maintain our marketing channels Analyze various department processes and other company systems encountered and suggest recommendations/improvementsBLUE CROSS BLUE SHIELD OF MICHIGAN (May 2022 Aug 2022) Marketing Associate Program Detroit, MichiganWas responsible for assisting the IBU retail sales and marketing unit segment in the development and execution of marketing campaigns. Focused on company outreach, including campaign expansion, analytical evaluation Recorded, edited, and published a professional video blog to market the companys internship experience to a wider audience. Wrote, designed, and published an executive blog to assist with the evaluation of the internship program. Led a presentation and campaign effort for incorporating the JD Power award into various ongoing campaigns to inform executives on developing market growth strategies. Candidate's Name
(616) 717-0350 EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLE Community Leadership and AdvocacyALPHA KAPPA ALPHA SORORITY, INC. (April 2021 to Present) General Member Grand Rapids, MichiganAn organization dedicated to improving social and economic conditions through community service programs. Current member of Theta Chi Omega Graduate Chapter. |